0:00 we understand your reasons to be the strong man where do you go to ████ out yeah yeah yeah where do you like sweat it out no where do you go cry yeah vent it out or whatever you do you don't you don't like vent to Geo and like both you guys don't have vent sessions or your boys you don't say I cannot [Music] self-terminate so haters Rejoice barbell Brigade is haters rejoice [Laughter] uh and this is going to be what we call part two of The Saga of the unwinding and ultimate destruction of barbell Brigade haters take your ████ out Jerk it you earned it why did you decide to keep the gym and not just destroy everything it's actually um a lengthy
0:51 process so we actually first started thinking about any type of closure of the business so whether that's closing it selling it um partnering with another like uh professional operating team or whatever probably I think 2019 this is when Tao was everything was based was like family based this is when he was three about to be four and he was about to start school and Gio has a big family so she was always telling me and I have a small family but she's always told me like you know this this this kid age you only have them for a very very short amount of time before they immediately turn into a teenager and then they're just off to doing their own stuff so this is the time you want to cherish they say you spend well I think like 80% of the time that you spend with
1:42 your kid is when they're up until like 13 or something like that yeah and then and then at 13 just like my dad you should abandon them cuz you're not going to spend any time anyway get out early if you don't abandon them they'll abandon you do it first and then all of my business Mentor friends they also say the same thing they all go they there is going to be a time where they hate your guts so they kind of have a second win third win into business so like like no one is just business Mogul the whole time they also have their own kind of like Peaks and valleys so at that time we're like okay um knowing that and knowing that we're kind of a mom and pop shop and we're wearing a bunch of hats and there's always random sporadic things happening then let's make family the focus like what's a nice clean way of wrapping this stuff up and so we started expl the idea of selling the
2:32 brand so in 2019 or maybe 2020 we started actively like pitching the company and so we linked up with a broker um so kind of like you know when you sell buy and sell homes you're like an agent it's the same thing you have a broker he kind of takes you to Market takes all your financials like your pnls your EB whatever all these takes pictures from The Far Side the room yeah open the blinds a little bit yeah yeah make sure the lighting's good it's dirty like all the dirty Parts stored away yeah like what what lawsuit you don't have any lawsuit you talking about I'm like outside looks like no place on Earth um you guys really did some stuff with contrast that I've never seen before instead of calling it like a small house it's like a cute and cozy cottage with a sparkling pool yeah what does that mean Sun hits the
3:22 pool so yeah so we uh we took it to Market we started pitching and the process it's it's very very long um unlike a house where people like already wanted like every buyer they kind of have a different thing they're looking for and we actually had a almost dream come true type buyer so as a like when you meet with a broker their goal is the sale right so there's like the brand and there's business and for them if they make a sale they make a commission so they're like do you want to sell it as a brand or do you want to kind of wipe off The Branding and just break it up into supplement business appar business gym business cuz they could sell all three the three different briers too so just like my brain just starts expanding in a way it never has before so obviously as a creative I think I'm way more creative than a business person it's always been
4:12 like oh no you got to keep it intact or whatever so we met this dream come true buyer where they're actually like this uh health and wellness uh private Equity Group so they own manufacturing and supplements they own um apparel manufacturing they actually own 30 GNC so it was going to be this thing where they have all the bones in place all they need is a sexy label and at that time they call ble Brigade kind of like a disruptor brand like everything looks very generic mama pop at a GNC if you throw like a all black label into something it's going to really pop out right kind of like what Tesla did with the Auto industry so they were looking for a disruptor brand very liquid death exactly you wrap a sexy label around it boom explosive over water yeah love drink I like those Waters there it
5:03 is couldn't have been it's like we scripted it I should have got one at 711 I never tried one yet what it's just it's pretty good it's your it's your brand so yeah I dress like liquid death you do okay so many fences too so yeah we had a dream come true buyer um oh they also built uh I forgot the name of this gym chain that they did but yeah they have hundreds of these gym chains across is it Jenny Craig no it was something slightly different watch um plan of Fitness tyo no no no none of those Walmart my bad LA Fitness but yeah they were going to take the gym it was so it was like dream come true where expand gyms everywhere Orange Theory GNC everywhere um and it was going to be like overnight success type of thing and what was crazy is in the exact same month that my dad
5:56 passed was one of the main partners of the buying company also passes from a botched surgery no way so that month was one of the craziest months I've ever went through cuz I was like that's saw kany what yeah like what is The Coincidence of two crazy deaths of two life altering events was he getting tedious like Connie's Mom that's Joe's question okay my bad joe joe CU he died out of a Joe Joe had a theory botch surgery yeah see Kanye's mom died because she was getting breast and plants and it failed and you know what's crazy the reason why this was such not on the table like afterwards but yeah what was crazy was this was such a dream come true um merger because some of the supplement ingredients that we used they're patented and the chief medical
6:47 officer of this Private health and wellness uh private Equity Group he was the inventor no of those so imagine like uh like Stevia or some ████ like that this guy invented it so it was like you would just remove any other like people that was down in the Supply Chain by the time it reached us where there's a dollar tacked on to every single price it would have all been gone wow so it was like such a dream come true scenario that fell through so like oh ████ okay so back to the drawing board and we have to keep repitching again and then it wasn't until 2020 3 was so funny huh he's remembering when you guys were by the freeway with cardboard signs oh please buy Barbie please please yeah so it wasn't it wasn't until 2023 um when we found another buyer and we were supposed to
7:37 close on April this year yeah um and these guys and what was cool is both of these Arrangements I was going to stay on for another 3 years to keep growing the brand soor McGregor proper he doesn't even own it anymore but he's the face of it and he got bought out a bunch and he continues to be in the contest so very very similar Arrangement um was supposed to close by April um by April they filed an extension for July so this is like a fouryear drawn out process now um from the first buyers to the second buy is this this year yeah and so in April that's when me and Gio had to make like kind of like the super hard decision like how many more extensions are we willing to go um and so we decided back in April if this one doesn't close by July then we're just going to pull the plug art cell so that's what resulted in what everyone saw where we're just like we're not going to keep putting all these life
8:28 decisions on hold because of a company and a brand is it just too much overhead at some point where you're just like if I keep it going for another couple of months it's just too much work to keep the brand alive it's really hard to run a business it's even harder to run and sell it yeah cuz there are two completely different models and like the phrase that they like that people in business call it is uh trying to fix the plane while flying it cuz you can't land it you can't go stop operations let's focus on fixing all the books cuz this is what they're looking at you're literally flying it and like fixing it in the air so it's extremely hard and we did that for four years what's something that happened where you're you know for a fact could have changed things internally for you and Sav money or whatever it is operating cost whatever uh hiring a CEO early on okay yeah I
9:18 think like so one of our like I guess people in the same industry is uh Ben Francis he's the owner of gym shark and I really really respect him because yeah cuz we kind of started at the same time he has a company that's valued billion dollars and I think from day one he knew what his strengths were so anything that wasn't his strength outsourced immediately and brought in professional people I think for me I was just like you know you kind of get in your own head oh people don't understand the brand the way I do or whatever the way I do and then you're kind of like it's hard to delegate and let go and then so you end up being the bottleneck for your own you're in your own way yeah exactly yeah totally like for you personally like what would be even though you've told everybody in the community and your fans and stuff like that that bar closing is done what would be like the number or the the thing that could come to the table where you'd be like all
10:09 right ████ it we're back on oh like an uh yeah my friend offered 200,000 buyer yeah 200,000 for sure no what up guys thank you for watching us for so long if you like what we do please support our patreon Joe tell them what we have to offer so every week you get two videos one never relased director's cut and another another one too hot for YouTube patreon only every freaking week you get that and you get access to our Discord where you can come chat with us and ask us questions that become episodes here cuz we're going to answer them and we're going to take it seriously and we want to give you the responses that you want so come stay connected with us join our patreon click the description below for full details anything I think it's it's so you know like kind of like when you buy a house there's a lot of factors like a
10:59 contingency thing it's like not only is it this price I'm going to have my inspector come in make sure there's no termites or whatever like there's like a whole list of things it's not just a price based thing I would need to see their track record what they have done what my roles are how long my my terms are going to be it would have to be like the whole picture so even if it was like here's $100 million which is a ████ no-brainer ████ yes I'll suck your dick right now but then if the fine print also says you're on for 10 years for any thing at our beck and call you have to go to this UK trade show you have to go to this Australia trade show I probably have to say no cuz I really want to focus on family 100 million yeah yeah you wouldn't say 100 million I'm just throwing it out there what if he's like and I can ████ you anytime I want day or night any hole any three years three years I can ████ you anytime 100 million
11:51 I'll say ████ yes right now I'm like my lawyer doesn't even need to look at this I'm going just sign a 6 months into getting randomly ████ are you kind of like oh my contract is crazy he doesn't ████ me yet crazy dude what if like like a couple months into he just closed his barbell cuz all he wanted to do was ████ Bart anyway so he just has Bart coming over so he could ████ every day he's nothing do the gym that actually honestly that be kind of cuz once you've done business taking it up the ass is actually way easier than a lot of business things I should have been the only fans girl yeah he can still cuz some business decisions are I mean as you guys know it's ████ hard cuz you have when you're at the top of the pyramid there's this one decision that you have to make
12:43 but it actually affects like 20 other people but you Shield it from them so no one knows no one knows ever no one knows so you just go ████ it just put it in my ass and they think you made that decision because of other reasons they go you greedy or whatever and then you know so you're just like I'm like if I don't have to face other people and I just take it in the ass I'll just take it in the ass it's easier for fun that's true okay at least one is no surprises you know it's coming in your butt you know you're getting dumped in today yeah and that's not as surprising as you get a call at 3:00 in the morning and someone broke into your business you have to go or whatever something happened someone broke a window you got to spend ,000 something yeah yeah or machine broke something so not barbell but specifically bwan like what's bwan
13:36 Brigade yeah bwan what's like uh next for you outside of like more time with the family like do you have are you speci is it basically like low low-key retirement you know what I mean since the the gym itself is pretty much self I'm not financially ready to be retired then that's what I'm saying like what's next then outside of like just being a more president husband and father so um Steve is going to say this the ████ Most B thing ever but my next step so for next week I already have it planned that's the most part thing ever I'm going to write out um what I want my ideal schedule to look like so how much family time how much whatever time I'm surprised you didn't do that before selling barbell how much time I want ending barbell how much time
14:27 I want to dedicate to like Hobby or to even my own personal life that I put on you know like on the side and based off that I'm going to reverse engineer what is an initiative that I can fit into that time wow because any other new brand it's going to take 24 hours a day you know so I I don't want to jump into something that's like that because I know that in this day and age if you don't give your 100% another company that does give their 100% is going to whoop your ass but you only give like 10% to JK exactly but we're we're like Legacy we're a legacy Channel you're rounding up go ahead when you're a lotting family time yeah and you're like 35 minutes and it goes and and it goes to an hour 35 minutes are you just like looking at the clock the whole time and like thinking
15:17 about what's next or how's actual Bart brain that's a good question so it's I know him well enough to ask the question but my family time actually just starts whenever ta gets off school so it's from after his time is up so 3: to Z 3 to night 3 to when we go to sleep yeah that's retired what time you go to bed you goes to bed like around 800 or 9 so what does family time look like like from 3 to sleeps pizza and Spider-Man so typically right now is um after after school we go to his extracurricular activities so it could be Jiu-Jitsu swimming basketball and after that we come home and then we play so either we go ride our bikes around around the neighborhood or go play baseball go play soccer whatever or play ████ random things he wants to do in his living room or do random projects like we paint
16:07 boxes and ████ like cute gay ████ like that and then afterwards then we eat dinner and we talk like we actually try to have like a conversation and and talk and we talk about how his school went and what he likes about Jiu-Jitsu or whatever and then we end it with usually like about 30 minutes of just watching a movie and bed together and then he go to sleep do you okay real question time do you ever like bleed on him a little bit where it's like cuz my parents I would say uh emotionally let me know what the ████ was going on at all times when things were ████ do you ever like you're closing business vectors that you planned on for years and built all this ████ and like your clothes and ████ do you ever just like have Tyler have taica jump on your back and go daddy daddy you're a kangaroo you're like I can't ████ deal with this ████ right
16:57 now I'm selling my God damn business I try really hard not to I guess Gio would be a better gaug he's an emotionless robot I try really hard not he's not though I tried really hard not to he's not though that's distur but that's the disturbing thing about him it's cuz he's really heart Quan he's got the Nutri hard I try really really really hard not to hard yeah I try not to do that anyway how do you release it like like if I if I had a long day with taica and then obviously any kid will like will get under your skin when I go to Gio I try to reset and if I'm with Gio I try to reset with I try not to let anything bleed into any any other if I spend too much time with anybody I'm screaming in their ████ face dude I can't do it I try really really hard yeah we both I can't be it hey you're real though
17:48 Bart's real too honestly Bart you're a really genuinely real dude it's just that you're funny in your way you go about it but but it is fascinating though cuz like G for example GI at lunch and kind of bleeding into some videos she's like I got to like you know be strong for taica raise ta and then Bart also says crazy ████ that I have to like translate from my own brain and then like the process through but like for you it's like you're you're you're the man of the house you're like strongly leading all this different ████ like what's your where do you go for that is it the gym where do you go I think maybe just trying to uh kind of like have the family I wish I had you know what I mean yeah like when my parents got divorced when I was six and I never really saw healthy relationships I never really saw them talk and um it never felt like we had
18:41 any direction in our family it was just like going through the emtions or whatever so I think it's me kind of taking all of that and being a very observant kid as a kid and going I wish I had that I wish I had this um and then I had like what was crazy is my best friend who lived literally across the street had the idea almost like seventh heaven type of family so I would see this crazy ju to position like like my mom didn't allow Capri Sun or Coke or anything in the house cuz anything with artificial flavors is going to kill you and so I'm like I home I'm ████ just starving and ████ and then when we're at our friend's house staring no Capri sense well cuz that's everything right Cheetos Oreos like any food has every single food has artificial flavors so I only have like a ████ bag of celery or ████ I or some ████ Hier hieroglyphic bread oh yeah stain glass
19:32 window stain and then in my my friend Mark who lived across the street everyone would go and hang out cuz his family felt so warm all the time and the ice cream truck would come and the dad would just go and buy 20 popsicles for all the kids and he would know like oh Bart's mom won't let him have this but I I'll give you one anyway so I'm like dude this is this is the dad you know so I think for me it's always been like trying to create what I felt like was the ideal house we understand your reasons to be the strong man where do you go to ████ out yeah yeah py where do you like sweat it out or like no where you go cry yeah vent it out or whatever you do you go in the bathroom and you plug in like a board ████ plug in you don't you don't like vent to Geo and ████ like both you guys don't have vent sessions or your boys you don't say I
20:23 cannot self-terminate that's how he does it he looks in the mirror I can self deaminate oh man I don't know what's like what is ████ you know what it sounds like I don't even know I think you just you might need to get a little motorcycle or something just a little little one go down the street no helmet no helmet and I'm free or may maybe maybe I'll end up like my dad I don't know shut the ████ up dude shut the ████ up CU I now that you think now that we talked about it I was like where where do I go to and and I don't think I'm the venting Tye and I also don't think I really go to let any out do you feel like Fitness does that no I know where he goes That's What I one every 5 years he does ecstasy with Gio and everything is solved maybe
21:13 it's that shout outs to Testo or maybe it is like you're just spending time with your fam too like do you feel like that kind of fills that cup up for you or is it like Bart is robot enough like he's binary enough where it's like when everything go goes according to plan and people are taken care of he's like I am relieved yeah maybe well I mean I feel like that's just anything right long as everything's taken care of everyone's both like everyone's going to be like calm and relaxed and okay let's move on to the next not necessarily I do feel like a lot of dads are like that cuz I do see like other dads that like you know we go to like either play dates or whatever and you know like I guess the stereotypical dad is a dad that like works hard and provide and then when the family is using the stuff like a pool and the slide or whatever it's usually like the dad like in the corner like yes's like I'm glad I paid that Mex you
22:05 got to build our slide that a great slide I feel like a lot of dads I knew growing up would like maybe cook something and throw a meat on your plate and walk away or like they'll just be reading a newspaper smoking a cigarette but they like the environment of people being around just being there but you get a little too loud they'll say shut the ████ up yeah yeah maybe that's just some dad ████ you know that's like just what Dad my dad bought me in Xbox said yo have fun you know it's the summer and I was like Hey so the first day of summer I'm playing games my dad yells at me you should be reading a book instead of playing a game you know I was just like bro you just got it like what you mean like you I allowed to play and then I stood up to him like bro the summer just started that's when you got up got three more months no that's when you say Dad don't worry game has too many dialogue options
22:55 there so much ████ story I can't get through this goddamn game don't worri about I'm reading books to try I'm hitting X the whole time nothing's happening dude no he said he going to make you dumb and I was like you know I wanton to totally made me dumb ████ so sick of stories and games just let me ████ ████ ████ up let me just kill everything just ████ you that's true like Halo they're like oh yeah you got to what's going on with the ████ all this ████ I don't give a flying ████ not one well you're not even good at Halo right I'm the best in the world one of the best in the world have you been here hey ████ you up at Halo dude did your did your grandparents help you out at all I mean your mom and dad uh my dad's not here I mean sorry not your dad um my mom is kind of crazy so I don't want her around too much different kind of Bounce but Gio's mom is sick so we want her around as much as possible so like with the kid though like with taica she was
23:45 taking care of so yeah our first two years almost yeah um she came every single day Monday through Friday um and then came in the morning and then left that night and that was ████ helpful as ████ cuz at night you know like your sleep is ████ yeah so at least during the day because she's around we could kind of take naps and stuff that's cool and at least recharge a little bit and then uh you know like get to work a little but yeah yeah that was so helpful okay cool cuz I don't feel too bad cuz well my kids's in Florida right now with with her grandparents and her yeah Sasha and I'm over here by myself you know what I'm saying you get to sleep and have a break yeah I get to have sleep but I ended up I end up ging again baby maybe take it easy I ████ trying to live my life for a little I know you no but hey
24:35 the boys are back what do you mean the boy yeah the boys are back yeah the boys are back you can't be too excited what I'm saying is what I'm saying is the the time I even though I have more time to myself I end up just still staying up late and waking up mad early you know what I'm saying so I don't know what it is I feel like maybe it's gaming no May well first of all yeah okay yeah okay but in the beginning the morning it's all errands making sure I still send out stuff work especially because uh what you were talking about earlier is definitely like you got to you paying the rent by yourself I'm paying the rent by myself now so yeah you know it feels good to just be like wow I'm paying rent by myself and staying here by myself you're like maybe I I like this single ████ no
25:27 no no you know what you know you know what's funny I was just like think in the first couple of day I was free I was like wow this is kind of this kind of good but honestly the the days after that I was like damn I'm kind of lonely you know what I mean I was just like I'm pretty lonely I I actually missed this kid I'm like I was like where's the scream at I was like man because I was just like damn I just made a baby and he's gone already he was like what the ████ but definitely that two years and your grandparents helping helps a lot dude cuz I could really focus on the creative part hey let me tell you right now you're kid they don't know you're gone that's what I said that's that's it new shirt they only care about moms G
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