0:05 Welcome back to another episode of Careful Boys. We have Drew Belcher, owner of With Love Always and Sorry Not Sorry Creamery with us today. >> That's right. [applause] Okay, so what are you going to do today, since you're a master marketer, you can market anything. >> Um, these are some submitted uh ice cream flavors that you're going to read one at a time and you're going to tell us how you would market this for your ice cream place. Ooh. >> Is it now is it the name? Are you giving me a name? Are you giving me like mixings and everything? Yeah, you can decide what it would be made of if that helps as well. So go through these one by one. Ooh, who did these? They were submitted by anonymous donors. >> so good. Okay, [laughter] the first one's already like that. Uh, really hot topic at the moment. Oreo Zempic. Oreo Zempic? [laughter] Oreo Zempic. I love that. Super hot, uh beach friendly, uh definitely nice cookies and cream flavor profile with
0:56 like a little nice dash of GLP in there one time. So it's like you're eating it but then you're not eating it. So it doesn't even ████ exist. >> [laughter] >> It cancels itself out. Oreo Zempic. Here, you give me the paper. I'll actually I'll read you the name and then I want to hear your marketing spiel. Okay. >> [laughter] >> What the ████ All right. Well, that's a good one. Transgerine. >> [laughter] >> Yeah, so obviously this is going to be a a tangerine that thinks it's not a tangerine. >> [laughter] >> Uh, may- maybe even a little uh orange. ████ it, you want to be a blueberry or what? >> orange? [laughter] ████ it. Yeah, honestly it's just ████ grapefruit to be honest. It's nothing >> be anything you want it to be. Give me whatever you want it to be. >> That's great. What's topping to go with this you think? Ooh. Sprinkles? You know what? It [laughter] it it kind of depends, you know, it depends how how playful and how how how nasty you want to kind of get
1:46 with it. Um, I would definitely say some sort of a sauce, you know, saucy. Like a love sauce of some sort. >> Okay, whoever's eating Transgerine, everyone around them has to be like Oh yeah, that that tastes like tangerine for sure. Oh hell yeah, that that's for sure a tangerine. >> tastes like tangerine, [laughter] yeah. Those, right? You're trying to be a tangerine, right? >> Yeah, yeah. >> I totally get it. Oh man, nailed it. The next one. Tren Leches for the gym bros. >> Yeah, Tren Leches. [laughter] Yeah, yeah, yeah. No, so fun fact, I used to be 250 lbs jacked and I'll show you photos. Uh, super into bodybuilding in my younger 20 20 like early 20s. 250 lbs jacked abusing anabolic steroids. Nice. Uh. So that would be a great flavor for for Sorry Not Sorry. Oh, I would be all about it. Slightly bitter, could make you cough at times depending on how you digest it, you know what I mean? That little tren cough. Probably top five best seller in my mind. >> [laughter] >> Sick.
2:37 These are great flavors. >> You are really good at this. >> These are good. It's good. Okay. Attempted Grape. Oh my god. >> [laughter] >> And it's and it's served with a knife. And it's just alleged, right? Allegedly? Yeah, allegedly. Allegedly. Okay. >> [laughter] >> And it's purple. YEAH, YEAH. I MEAN THEN is it alleged at that point? I mean if the color [laughter] matches the you know. There it is. Would you rather serve this with a waffle or in a cup? Waffle cone or a cup? >> [laughter] >> Oh, it's got to go waffle cone for sure. Waffle cone with a spoon though. They turn the lights off when they give it to you. With a spoon. >> [laughter] >> Stinky's [snorts] Tofu Surprise. Ooh, yeah. >> What? Is this strictly for my Asians? They're probably going to love it. How do you how do you get the surprise part to happen? Well, that's fun. You got to might have to cool mix in at some point or a nice little slurry of sauce mixed in there.
3:27 >> okay. >> Nice little swirl. We call it a swirl in the industry. A nice little nice stick swirl. Um, I'd probably go that route. >> Nice. Next one. >> [laughter] >> Banana Bin Laden. It's probably the bomb for [laughter] sure. Served on any uh special occasion? >> Whatever you want, dude. [laughter] It could be it could be hiding and just pop out anytime. LTO 911. Good, that's good. Stop Cajun Hate. >> [laughter] >> With a nice little side of ████ seafood boil seasoning. Oh wow, [laughter] that's good. I like that. It's definitely got to be seafood forward, shells on of course. Uh, just hit eat the whole head at the [laughter] time, you know. >> It's like hey, if you want to throw up you got to try this ████ Hey dude, if you want to ████ puke in your ████ mouth That's an ice cream. This is still ice cream, right? So And and the Oreo Zempic. It's like hey, you're trying to
4:17 fit into a dress for prom, right? Come try this. Hey, come try this. >> [laughter] >> ice cream. Shells on ice cream is crazy. Texture. We're big texture in the industry. INDIAN STREET FOOT. YOU GUYS SEEN THOSE VIDEOS BY THE WAY? THEY MAKE IT [laughter] like there's no way that's real, right? Like they got to like Oh man. Like flying >> got to be the source of the flavor, right? And then by the way, they casually just super happily hand it out and the person just ████ gobbles it. >> Oh dude, yeah. Dude, what are you doing? It's we're missing something. What are you doing? I think we're missing out. >> Uh, no health department in sight of that place. >> [laughter] >> Yeah, that's a good one. How do you get that flavor to to come out on the ice cream? You got to just let it sit out and expire for ████ That's true, yeah. You got to let it curdle. Yeah, ooh, curdled ice cream. This one's called Crepe of Nanjing. >> [laughter]
5:07 >> Oh my god. Market this ice cream. Probably the only one that would stump me. >> [laughter] >> Do you do the person handing it to you has to be crying. Oh, with a tear. Uh, automatically. Automatically and no glove. Just straight skin to cone. >> I do like ice cream on a crepe though. Oh, you do? Okay. >> It tastes pretty good. >> Customer number one. Is it is Is it is it the is it the hot and cold aspect or what is it? Uh, yeah, it's like you know, like a pazookie. But it's just yeah, it's it's anything with pastry and ice cream. And after it's on the menu would you deny it would you like >> deny that I ate it. >> Okay, good. >> [laughter] >> All right, here's the next one. Flan Frank. Oh, it's Flan Frank. >> Flan Frank. >> [laughter] >> Anne Frank was blind, right? Oh. That's Helen Keller. Like you know, Anne Frank, oh, hiding from the Nazis. Yeah, yeah, yeah, yeah, yeah. >> That one. So close. Yeah.
5:58 Flan Frank. Probably got to stay in the case hidden away from [laughter] all All the other flavors. >> It's in the attic of the shop. >> [laughter] [snorts] >> Tiananmen Pear. Tiananmen Pear? >> [laughter] >> You know that iconic image of the guy in China? IMAGINE WHAT THAT TASTES LIKE THOUGH. >> [laughter] >> It would just taste like a Chinese pear. Yes. Yeah. Rebellious Pear? Yeah, yeah. With some like rusted nuts and bolts added, >> [laughter] >> you know. Some tank some tank treads. Tank treads along the top of the ice cream, yeah. Slightly rustiness. It looks like nothing ever happened at all. Human human blood, [laughter] yeah. This one I don't quite get actually. Spearmint Rye Berry? >> [laughter] >> Spearmint Rhino, the strip club in Vegas. With some [snorts] berry. >> Yeah, yeah. Oh, that's it. Oh, okay, okay, okay. That's probably what that Do
6:49 you have a membership? To Spearmint Rhino? Yeah. I mean I've maybe or allegedly been there a couple times. >> [laughter] >> To take out clients maybe? Yeah, yeah, yeah, supposedly. Great >> Write off. Great write off night. >> Food by the way. Sure. Oh yeah? Well, I mean, you know. I know. >> [laughter] >> Yeah, you know. All right. >> Kamala Hummus. That's a ████ good one. That'd be a weird [laughter] flavor, man. A super weird flavor with like a dash of like her her crazy laugh that she always does. Yeah. Yeah, but but she but she hummus is Garbanzo beans, right? >> Yeah, yeah. Blend it up, right? You like to smash stuff? A little smash or dash, you know what I mean? Like it's nothing. I wonder what that would taste like cuz there's like soy milk ice cream I mean, yeah. I I I think people have done it to be honest. Yeah, yeah. Garbanzo ice cream? It probably sells no matter what. Yeah,
7:39 people have done it for sure. Okay. Roe versus Wade. Salmon Roe which is being aborted. Wade Vanilla. Wade yeah, yeah. You're getting jacked and like [clears throat] at the same time. That's a good one. [snorts] I like that. >> that one got overturned by the And the balls burst in your mouth. >> [laughter] >> Yes, yeah. Even better. That makes it all better. Yeah. Benjamin Nottin Yuzu. Ooh, I love yuzu. Nottin love a nice little yuzu lime citrus. >> [laughter] >> Uh. What about the Benjamin [snorts] part? I mean it's got to be like Israel focused for sure. So it's American. Yeah, >> [laughter] >> so by default yeah, by default it's our own. That's it. That's it. It's the same thing pretty Yeah, same thing. But it costs 50 billion. That's it, yeah. Yeah, you know what I mean? Shabu Shabu Sherbet. Can you do Is it melted? It just comes
8:29 That's beef ponzu sherbet. Yeah. Sherbet. Sherbet. [laughter] I think you just spelled it correctly and you Ooh, it's like the cuz the the the sherbet is like a blend, you know, it's got like all these different like rainbow colors. So you got to have like a broth mixed in there like the meat and then the veggie all just in one. >> Savory ice cream. >> Yeah, real savory. That's when you'll probably make you throw up. Yeah. I'm also not not down. I think you should just bring the peanut butter and jelly jelly back, yeah, yeah. Peanut butter [laughter] and jelly Wait, what was the ice cream base? Was it peanut peanut butter or The ice cream base was a sweet cream base and then we did crunchy peanut butter, grape jelly and then little sandwiches. >> That sounds good. >> By the way, ████ phenomenal. By the way, by the way, sell that one, ████ cuz apparently you couldn't. >> Dude, honestly [laughter] I felt I loved it, the flavor. I came up with all the flavors but dude, it just didn't sell.
9:19 >> So pitch it pitch it in the room right now. He he already loves it. Like the idea of a peanut butter jelly sandwich chopped up into little pieces in a ice cream. Cuz when you think of that I would think that it's just the ice cream blended with that flavor. Then seeing your content of them of them making it and I'm like who the ████ wouldn't want to eat this? >> But I think Americans just want what we want. Like we Why is cookies and cream the most popular ice cream flavor? >> Yeah. We we just always want the same ████ Right. >> And the one that you guys always had was it the lavender one? Yeah, that one you guys So people like that one or is that a Well, I mean so that's hit or miss, you know, some people think it's like a like a soapy. I like that cuz it's very aromatic. >> My son >> it. You know, it's very and it's topped with the little honeycomb dust. Very, very good flavor. Uh but there's just so many heavy hitters that I think peanut butter and jelly at the time >> Right. It's just getting picked over for
10:09 something else. >> But right now we have Asian theme series. I don't know if you guys are into it. >> Vietnamese coffee, saw that. The Brewed and Bold, it's a Thai tea butter crunch, matcha berry brownie, uh black sesame cookies and cream, and then a vegan Vietnamese >> The black sesame cookies and cream sounds really good. Fire. They're all fire. They're all delicious. >> No stinky tofu? Not yet. >> Not yet. Not yet. Well, I mean we can definitely whip up something. >> [laughter] >> Okay, next one. Uh this one's dedicated to all the deaths caused by Vegas's most dangerous intersection, Rainbow Flamingo. Oh. There's a lot of car car turnings. Flavor? Rainbow Flamingo. Damn, that's crazy cuz our little mascot was a like a flamingo cuz our first store was on Flamingo, our flagship. So we have like flamingos painted everywhere in that store and uh Damn, Rainbow Flamingo. It's a great way to honor those deaths. Oh my god. Which
10:59 one of these flavors actually maybe jumps out to you as something that's viable? Yeah, you know that I mean the Oreozempic is just so [laughter] hot right now. I feel like you could get away with hiding some of that uh GLP flavor profile in with the cookies and cream. I feel like all the skinny ████ would just be in there. >> Yeah, dude. That would really sell. >> Nick, you don't have to actually put Ozempic in it cuz you'll probably get a lawsuit, but even as a name it's pretty sick. Oreozempic? >> [laughter] >> Yeah. I mean I'm pretty sure you can get away with it at some point. Oreo and then Ozempic. Well, it's a parody. Yeah. So You just put like skinny skinny ████ ice cream in there or whatever. I like Oreozempic. Skinny ████ is They need a They need a ████ [laughter] They need a trademark that ████ ASAP. I think it was called Skinny Cow. Skinny Cow? Bro, Skinny Cow? Skinny ████ is [laughter] what you thought? And that's why we named it Sorry Not Sorry is cuz we were so sick of like uh like all the super healthy ice creams being marketed all the time. The Halo
11:50 Tops, the protein ice creams. I dude, I just want some super high butter fat, be a piece of ████ on my couch, and just eat ████ good quality old fashioned ice cream. >> thought about why it was called that. I Yeah, that's why it's called that. Well, I mean you really want to know why it's called Sorry Not Sorry? Okay, I got ████ over in uh an ice cream deal in the past uh by some scumbags in Vegas and built their their concept to four locations. Wow. Uh did the naming, the branding, the marketing, blew it up, and then I got ████ over out of that deal cuz it was just a handshake deal cuz I was such a nice guy. We didn't do any contracts. And then I So yeah, so that's why it's actually called Sorry Not Sorry. Oh ████ >> Uh but like the Is it ████ you to them? >> Yeah. Yeah. Yeah. Yeah. So now they're all their locations closed down except for the one. So You should open right next So there's only one Handles now? >> [laughter] >> IT'S NOT I'M JUST KIDDING. NOT HANDLES. THAT'S GOOD. THAT'S GOOD. I KNOW YOU LIKE HANDLES. That's why I'm here. I I love Handles.
12:41 Uh but it's just it's not When people When people say Handles is is quality crafted [laughter] ice cream, it's not. It's >> So is that Is that going to be your last ████ you is you're going to open up right next to them and close them down? I mean so we have our original one is is three minutes down the street from that one. I like I do like what you say about about the ice cream because it's inarguably the best ice cream, but if someone just likes something else, they just have a different flavor profile, they like that. But it's the best you can make ice cream. So I'm going to tell you we use the best dairy in the entire United States from Scott Bros Dairy in Chino, California. The cows roam free in beautiful By the way, the best dairy comes from Southern California. It doesn't come from ████ Oregon like people think or Wisconsin where they're knee deep in ████ and the snow. Yeah. Beautiful Southern sunny California where they roam free, beautiful grass. That's where the best dairy comes from. Also our ice cream, the dairy, the base as it is is 18% butter fat. It's the highest you can go before you'd
13:32 have to legally call it a frozen dessert or a custard. It just It wouldn't freeze. It'd be too sludgy. And then we bake everything for that ice cream. We make the brownies, the cookies, the cakes. We burn down our own caramel. We make all the ████ fruit swirls. Like you cannot make any ice cream any better. Now, if you like a different ice cream brand or a flavor profile Dryers brother. >> I totally get it. I love it. You savage, bro. >> grew up in Ohio eating Handles. Yeah, people don't know better yet. You know, it's like but like you can't make ice cream any better. Yeah. >> when people are like, "Oh, I like Van Leeuwen or Salt & Straw." It's like, "I We use the same ████ dairy. We We all use Scott Bros." Yeah. It's all the same. It's all the same. Nice. But yeah. All right. Sorry Not Sorry Creamery, five locations here just in Vegas. You got your South Street one Cerritos and then the Belmont Shore one in Long Beach. >> after you, Baskin Robbins. You're going down. >> Go off, Baskin Robbins. And then uh hopefully you put in the comments which
14:22 one of these flavors you guys want to see there at Sorry Not Sorry. >> Oreozempic. Oreozempic so far is in the lead. Damn, that would have been a That would have been a good Attempted grave. That would be a really good April Fools' flavor.
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