0:00 guys Jerry has a joke jer no thought you were going to drop the hey I like this what is what's your joke no I said it's not Asian glow it's Asian grow ASI yeah yeah yeah new product I get in the P anytime he does these side jokes let us [Music] know welcome back to very special episode of care for boys today we have very special guests with us we have Under the Influence wow Jeremy and VI we were missing Jeremy last time and now on him so it's great hello everybody hello uh we're finally complete um I have a bone to pick with you guys actually all right what's up God damn it who starts a podcast at 9:00 a.m. we to get on a Saturday we had to get up at 7:30 who's decision was the fitness guy the fitness guy some of us
0:50 don't even want to be here Anthony doesn't want to be here he want to quit just today while Jeremy was driving he was just like I used to like these guys I'm just kidding wait so so why so early it wasn't we grew up it was actually like a Evolution so when we first started you know we we used to shoot skits so JK films that was like our Monday through we would do I think like Monday through Wednesday was riding and then meetings and whatever and then we would shoot either Thursday Friday or Saturday and then when we started this channel we just kind of picked a random day that worked and at that time it was Thursday so we're like okay cool Thursdays and we would shoot for an hour or than 2 hours and and then that channel started taking off so we're like okay well let's shoot the whole day we used to shoot from 9:00 to midnight yeah it was crazy that's what I do I like
1:41 that way better 9:00 a.m. to Oh I thought 9:00 p.m. sh 9:00 p.m. to midnight I was like he doesn't work yeah you don't work all your stuff in that time more like used to film like crazy and then we got old and we all separated go different ways and then so it went from we used to shoot Thursday Friday Saturday and we're like oh ████ we're missing out on the other parts of our life so we squished it into Friday and Saturday you don't need other parts of your life man you don't need other parts of your life come on I I'll check back when you're 40 bro yeah so we squished it and then so what used to be I think like 10 or 11 then we squished the 3 days into 2 days so now that the days kind of expanded this way so now it's 9 so you're just going from ████ forever like now we're just Workhorse employees we're not employees you're not employees you're independent
2:32 contractors don't ever say that again on camera you going to get taxed differently as you get old you got to fit and squish things in and ████ you know like if like when I come out to LA sometimes I'll have breakfast with my mom and then I'll be like hey Mom you want to grab breakfast at like 6:00 a.m. that's the only what's open you take her to McDonald's like IHOP or whatever that's the only place where we can grab breakfast and I know she wants to talk cuz a ████ likes to talk so it gives her like 2 3 hours to ████ talk and then I won't be late here still hey but she says yes to 6:00 a.m. breakfast cuz that ████ wakes up at like 5: so she I told you he's the one that want to do it at 9: hey what time do what time do you wake up regularly regularly 5 yeah for sure no no ideally I think like 7 feels really good you're in the gym at like 6 I know but that's sleeping in for him though that's sleeping in but then my
3:22 kid my kids a natur I think it's genetic honestly cuz my kid wakes up at 6:00 no matter what wait wait so were you always like a morning person no I think the military we talked about before I think it was the military helped out and then just throughout the years just slowly trying to pack my schedule and get everything done and I just realized um it's just easier to pack it on earlier in the day than it is at the end of the day cuz I'm also one of those guys I think because I have add my brains get fried at like seven you two brains I could brain no I have like got two brain many he compartmentalizes like I can't make any decisions at 7: at 8:00 p.m. I'm a ████ straight car like I can't do like what time do you go to bed like 10 now like 10 or 11 10 10 or how many oh and the way this fool goes to bed is like this it's 10: oh yeah not literally we'll all be
4:12 watching TV we're all having like a conversation and then like this Fool's sleeping at his own party at his house by 9:00 he's silent he's not saying a word it could be at a ████ award show it could be some ████ for me could be the VMAs or something I'm like oh ████ oh ████ oh driving a car he's like oh ████ oh ████ I always imagine that nectar was like a 24-hour job for you though it was in the beginning but I'm I'm like burnt out the first yeah it's been four years we're on year four and it's you guys are looking at me like I'm a ████ I love hearing startup stories I love it oh yeah I mean this they've heard it a million times so I'll tell you maybe off camera or something but tell no I want to see their reactions our audience hasn't heard yeah I want to see them roll their eyes like we have entrepreneurial audience check they're
5:03 not our audience just tell them are you being sarcastic he's like we just cut his whole thing out uh I mean so it was I was in the music industry beforehand doing artist management and there it was like you know you guys know entertainment they pay you pennies but I was still working like 17 hour days and really that's where I really learned how to do like digital marketing and how you build an audience from scratch and content and all all of that how do you build a world essentially but then I hated it because it was like I would see artists in our management company we would literally take them from they would start as like kids in a bedroom and then they would turn not kids but they would start as like you know bedroom artists and turn into like International touring acts and then at different times you know grass was greener or there was fights with their main manager and they would go in
5:53 separate directions and I'm like it's such a strange idea that like you could build a company for 5 years and then it can walk away from you I didn't like that idea so I was like I don't want to put the my future in the hands of another human so like I mean think about it imagine if like JK films woke up one day and was like no you guys aren't the hosts we are you know you'd be like we've experienced that true true I've seen the drama you know um wait what you you don't know the history it's about your story they've heard 20 times no no he's got to tell us history well I got a question do all the members look the same from what you remember Yeah Yeah from the early JK films oh no not the early this guy looks like a Mexican single mom or no jeez yeah but but so actually you guys know could pass as Mexican a little bit though this is the
6:44 kid he's all that's one guy I'm not going to make fun of cuz he's got cauliflower ear that's the sign like it's like you know you can make fun of me it's fun Halloween time see that's I want to get them that's I want to get them man come on wait do you do you ever get into like Road beef and they just stop beefing with dude cuz I'm a little ████ I hell he's too nice of a guy man I just see videos of people like in bars are starting ████ I'm like the guy's got cauliflower what are you doing yeah you ████ idiot when I sit to my butt and I try to fight you on the floor and ████ it's not a good look back to your story um I mean you guys know it very you know the feeling so um and I wasn't the main manager or nothing so I wasn't getting like the spoils either so I was like you know this is um I was just looking for different things and then my college friend at the time the six years
7:35 I was in the music industry he was building a crap Brey with his dad in New Jersey he calls me one day this is 2019 and there's like panic in his voice and he's like dude hard Seltzer's killing craft beer I was like I don't care and I never paid attention to I don't I never paid attention to cpg I just like you know getting drunk on the weekends and he's just like no dude the data is like nothing I've ever seen before it's like men and women are drinking this stuff and I thought about it I was like huh every time I would go to a barbecue that summer or a party I would just grab it because it was easy normally I'd be like do I bring beer vodka tequila whatever but I was just grabbing this hard celer thing so I was like even my own buying habit I was like huh that's stuff like like white claw or whatever white claw I don't really drink so I don't really know when did you stop when did I stop yeah or did you never were you never a drink her so my first beer my dad forced me I was 15 and then uh my dad he was like you have to drink this to be a man
8:25 and I remember I drank it and I just had a fat ass boner and I went to sleep and I was like this feels weird and I was I don't know this is an inconsistent feeling I don't know if that was beer why it CU like I I think maybe I'm some that might have been him no I think it's cuz I think you're dad R feed you dude I think cuz I'm semi allergic so I get this very flush reaction so I get like really red I get really inflamed my circulation goes crazy down here too wait does that happen with everyone with Asian glow you get a B too no I don't get I don't get Asian glow but I get whiskey dick all the time no I get Asian glow on my dick though my dick gets Rock cars that's not what Asian glow is you
9:16 don't turn into the ████ thing I have Asian glow what if it's only when your Dad gives you beer give him a beer now bro we got to test it right now guys Jerry has a joke J no you dropped the hey I like this what is what's your joke no I said it's not Asian glow it's Asian grow Asian grow yeah yeah yeah new product new I get the P anytime he does these side jokes let us know yeah yeah yeah now it we we'll edit out the in between so it just goes right into it you didn't laugh is hard so it's not good you definitely said that earlier no one heard it hey that's nice of you not to say it louder you actually like I wanted him to say it it would have been funnier no then shortly after I discovered like ecstasy and weed and it was just way too good so I just stopped I just stopped what up guys thank you for watching us for so long if you like what we do please support our patreon Joe tell them
10:06 what we have to offer so every week you get two videos one never relased director's cut and another one too hot for YouTube patreon only every freaking week you get that and you get access to our Discord where you can come chat with us and ask us questions that become episodes here cuz we're going to answer them and we're going to take it seriously and we want to give you the responses that you want so come stay connected with us join our patreon click the description below for full details when you were in the military you didn't drink I feel like the military is a huge you kind of have to cuz it's kind of like the culture everybody gets boners so they're like we can't do thism I'm just drinking because everyone's doing I don't want to be a ████ you know and I'm just drinking and I'm just having like these ████ hard boners with a bunch of dudes all the time it's weird so your buddy is excited about white
10:56 claw Jo's bringing us back dude that's new yeah that's true we make the spreadsheet and we noticed something right away it was like all the all the brands are making the same flavors lime Berry mango whatever it is I call them back immediately I'm like wait so they're making hundreds of oh the second thing I do is I I'm a very visual person so I look at their Instagrams and it's just someone holding the can a picture of the can drinking the can it's it's super boring and I was like I call him back and I was like wait so you're telling me they make hundreds of millions of dollars and all they do is just post a picture of the product he was like yeah y obviously lied to me there's way more that goes but I think he just kind of wanted my help and like keep me excited so like so like so like I just started like going on I was just like oh my God so I was throwing them all these different ideas and then one day it hit I was like wait I'm Asian we love to drink we have some of the best tasting fruits but the
11:48 biggest signal was we were suddenly becoming cool in America this is 2019 you know Lin sanity was like the first cool moment but then other than that there was nothing but 2019 it was BTS dancers yeah yeah true true they've always been cool though yeah dancers have always been cool so uh but it was at that 2019 I think parasite had won an award there was like you know uh that one snowb this like the BTS era BTS was coming up crazy like like men were starting to uh Korean men were starting to be like sex symbols I was like that's crazy and then um um so at that point I was like I call him back I'm like all right I have this idea we're going to make the first Asian inspired hard Seltzer we're going to break it in the US and then take it over cuz Asia always like they're always swapping ideas and Asia copies the West in terms of just uh alcohol right like craft beer blew up in Asia 5 years after it blew up in America
12:39 and so I was like but this is this isn't for your family business I'm your business partner now and so we worked on that idea then Co hit we got destroyed in every way imaginable and then um and then um finally had our first box at the end of 20 I'm speeding through the story but like Co was a nightmare dishonest co-packers supply chain issues ran out of money I have foot of like the building process because while we were building the company in the music industry I saw this app Tik Tok bubbling up and I saw it changing from kids on a dancing app to like people starting to post like story times and things like that in a minute and I was like this is interesting and it was the first platform at the time where it wasn't pay to playay like you could post an a video to zero people it could go viral overnight and Those Were Real views and real followers I've never seen that before right Instagram was like 10K to get an influencer to post so I was like there's something about this thing so
13:30 I filmed everything of the the I I never made content at at that time um but I just filmed everything of building it I have crazy footage but all on your phone all on my phone it's I save one day I'm going to make the craziest documentary that's sick because it's don't lose that footage yeah well there's other stuff I'll get into of like why I'm burnt out but um but um uh so we finally have our first box at the end of 2020 and I'm just trying to figure out this Tik Tok app I'm posting videos are taking me like one s█████ Tik Tok video is taking me 8 hours to make on my phone and then it flops and I'm just like this sucks but I had one friend who was really good at marketing and he'd be like no do it again do it again and I was just getting my reps in and he was telling me like change the font move the text like all these little details that I never thought about he was teaching me basically short form editing and then um
14:21 the other thing too was I was really into like phone number marketing at the time because PE when people sign up for an email list it's a burner email they don't care but in the music industry what we learned was if you can collect someone's phone number we were selling out shows for our artists like as if they were 10x their size like the message would just come to your phone and then people would buy tickets so I was like we're going to break this company with phone numbers and so put my phone number at the end of one of the videos and I post it and it goes Super viral it was 300,000 views in 3 days and I had hundreds of people blown up my phone being like where can I buy this drink right and this is after my co-founder and I had gone door to door to 200 stores in Los Angeles I had the original spreadsheet we got rejected by every single one so all of a sudden all these people are asking me to buy this drink so I Sprint back to this one liquor store that rejects me and this is like a 50-year-old Armenian dad he
15:12 doesn't know I'm I'm sitting in front of him and I'm like showing him the Tik Tok comments I'm like dude look at all the views look at all these people and then I'm like and look at all these people texting me that what that drink he's like Slow Down slow down like what you what this Tik Tok like why you give me your phone number out he's like he doesn't understand and I was like it doesn't matter I was like you you got to carry my drink and he was like okay what do you want five bucks 10 bucks and I was like no you need to put I just blurred it out a number I was like you need to put 75 boxes at this store and 75 boxes at your cousin store in Santa Monica he starts cursing me out he's like you don't have website you've never sold bucks like like look how tiny my store and I was like you just got to trust me and I had no idea if it was going to work I was just trying to like be confident and um he was like okay if you don't sell it in a week you got to come back and pick it up and I was like okay cool so he agrees we put the boxes in the store and then I make some more goofy Tik Tok videos I at this point I'd started to build hype and so once you
16:03 kind of catch an algorithm and like people are understanding they're getting served the videos again so I'm having phone numbers P pouring views are going up it's like that you know it's like your first hit a heroin and and so I'm like everyone's like yeah I remember they're all reminiscing but um so I I the I text everybody I said hey if you want NE nectar for the first time show up to this Lo these two locations so the next morning I get up my co-founder goes to one location I go to One location it's 9:00 a.m. when we get there it's lines out the door we sell out oh ████ my hands were shaking I was like whoo we're on to something so we're like let's try it again so we go to Orange County and now I had the footage of the people in line so we're going to different liquor stores they're all saying no and I finally convince a guy I'm like look at how many people this time we double the boxes it's uh 300 boxes total and I remember I told everyone to show up at
16:53 11:00 a.m. and it's 10:45 and it's this hu it's this liquor store in this like huge retail like kind of Mall just different like stores in Tustin and uh and uh it's 10:45 and the parking lot is empty and I'm just like oh we're like we just unloaded 300 boxes of Seltzer in this liquor store like this hu it's like a pallet basic more than a pallet and uh I'm just like oh boy then one guy gets out of line and stands in line and just like like a swarm of mosquitoes like people just start pouring out of like nowhere and the line goes like three blocks long wow and we sell out in 30 minutes they're waiting in their cars cars waiting in their cars then then so then we're like okay let's do it again in San Diego same thing it was we sold out in 15 minutes and so we built this white Claus gross you know it has that gross aftertaste and that was our big shining quality we got rid of it so we built this website called quit thee
17:43 claw.com it's connected to the phone number my God and we and we gamified it and we said if 300 people text in from a city we'll figure out how to get Nector to so we were getting temporary like the alcohol industry is crazy you have to go through a distributor you have to have a retailer that wants to carry you so we were getting like these crazy temporary license and we were doing drops across the city New York Seattle Hawaii Washington it was just growing bigger and fly to all these places fly to all these places figure out a way to get our drinking in the states and it just got bigger and bigger and bigger to fast forward to now 4 years later we're now in eight states sold over 9 million cans at this point wow and uh yeah we're we're we're on track to do $10 million we're our goal is to do 10 million next year God hey I don't drink but sometimes I see you guys at alamana Target I grab a
18:34 ████ case give it to my friends whatever you know so like yeah thank you that's love oh we were at Jun the other day too oh thank you yeah yeah I I'm not a a matcha guy and when we went to Hawaii that one time she got it it was amazing cuz I was I was like wo like matcha this tastes way like it's not bitter or doesn't have I was like surprised that that's what matcha actually Starbucks matcha we got the premium stuff that's why the Starbucks all that it's the it's the culinary crap as I'm drinking exactly that traitor so good it's supposed to be the kind where you do the whole ceremony and then you do all that stuff so the reason why people like that one is because because it has that bitter Foundation you can flavor and throw all the other crazy ████ and you still taste it but then that's actually bad so we want ours to be super clean dude I was like I was
19:26 surprised it's very it was like creamy almost like Smooth yep that's how it's supposed to be some people don't know they're used to this and they go I don't taste the strong matcha it's cuz you're ████ you're doing bunk ████ bunk ████ have you had boba time they got good Macha oh shut up man come on wait so what's what's the what's the source of the burnout like well I think we could get into the burnout on episode 2 because it's like okay okay before we move on I want to know about his ailments he's got D HD we could do that in another episode bro find out on the next episodes
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