0:06 All right, are you ready you guys ready to solve the problems of the world right now? Yeah, I could do it right now. >> think I can. Maybe it's not the world, but um we are going to figure this issue out. Okay. So, you guys know that alcohol consumption alcohol sales have dropped within the past 4 years. It's been a loss of 830 billion dollars. Oh. Yeah, people are drinking less alcohol. Uh yeah, I guess it is good. I mean it may not be great for where we live cuz that's a big part of what what the state takes in. But uh we got to figure out why that is. Why does the newest generation drink less and is it that all generations across the board are drinking less? Is it just America or is it just >> I think this stat is just for America, yeah. Do you know my buddy that um is in the club industry in uh London?
0:57 Yeah. He used to run a couple of clubs and and in pre-COVID, you know, it was really it was normal, right? Like uh but I think COVID just destroyed their industry. >> [cough] >> And [clears throat] then he never recovered in the same way. He had to pivot to like different types of events. So, it's like when people lost the momentum of going out and partying in that same way, they had to like move on to different things. They just didn't bounce back. Is that what it is? Like habitually? It's like it because if it's happening over there, it's probably the same thing that's hap that's happened over here, which is like it it was the thing to do for young folks. Yeah. But also this whole like health hacking thing became such a um popular thing for Gen Z. That's why I
1:47 think it is. I think everyone I think I think they're more health conscious. Cuz you know, like the fitness industry I would say probably like even 10 years ago was kind of more like a underground thing. If like people like they if they like to work out oh dude this guy is such like a meathead or whatever he just likes to work out. Now almost everyone likes to work out and they talk about their workout routines whether they're buff or not they just want to stay in shape whatever. So I think fitness like being able to go to like let's say J. Crew and then they have a athleisure section is crazy. Cuz before it was like you take your old clothes that's repurposed. But now the fact that there's like Lululemon Alo whatever and every single brand almost has to have an athleisure. They're like the top brands. >> Yeah I think that's how how fitness and health conscious it is now. So I think when they're like okay if this if this
2:37 is how I can improve my life what are the things that are taken away and I feel like alcohol is one of those that has zero benefit. Yeah. I I heard this >> Cost a lot too. I didn't get a chance to look into it but I heard that like weed consumption is up. >> That's why So I think culturally >> People switched. Interesting yeah. Culturally like you just it's just changing. >> Dispensaries everywhere it's easy to get. >> Like how they're enjoying getting ████ up. >> Money dude. And then there's people like Anthony that do alcohol and weed. >> Yeah. And then both of them are up. >> and he does zyns. >> Both of them are up too so. He does the nicotine. I think people are vaping now like I see everybody vaping. Everyone's got a ████ little But the culture around like being a pothead is so different from being a clubber. >> Yeah. There's no burnout image anymore. No because the the club environment is actually alcohol and coke. It's not just alcohol. That's the reality. You think coke sales are down too?
3:27 I don't know. Adderall's up coke is down? >> Adderall is up yeah. But then if you're on weed all the time and you're just playing video games and then that's how you socialize. I think that's what people do now. Like that's how they hang out is they Yeah I think so video games. Yeah they go online they they they and then they go to the gym. Yeah. And then thing I was thinking about is so let's say that they're not drinking because they want to be more health conscious right? Does that mean that the newest generation is less fat because they're health-conscious? Oh, that's a good point. Cuz they're actually fatter than ours. I think I think people are getting fitter and fatter. I think the the discrepancy's getting bigger. The spread is getting farther. I do think though like if you everything's become more expensive. So like I think it comes down to money,
4:17 too. Yeah. Cuz drinks and like going out >> it's I think it's an unreasonable amount now. Yeah, you get a you get a cocktail somewhere, you're like it's like $25 for this little bit of a drink. little bit like manageable, but now it's kind of like at a point where it doesn't make any sense. >> remember like if they like some guys would go out and then they're like man, I spent like 200 bucks, 300 bucks, and it's like wow, that's a lot. But then that's like if they went like a little crazy that day. Yeah. Now it's like that's that's average. >> you look at it the hierarchy of club I guess like club culture has changed a lot in the way that when I remember it like we'd go out, you could go dancing, you could get drinks or whatever. Now it's like the dance floor is full of tables now. And you got to buy tables in order to be somebody in that like mini
5:08 economy. You know, while you're there at the club, you you got to be, you know, showing out. And if you're not buying a table, no one's going to hang with you unless you're, you know, That's true cuz if you're like paying dropping like 10 grand for a table, it's like what college student has that kind of money? >> They're not doing that. Like that is true. The clubbing experience during our gen like you're 21, right? It's like it was like a different way to enjoy outside of a frat house or or a home. Because young people would just organize an event and it and it cost nothing, basically. You women getting in for free and then guys and and then the the the fee like was like 10 bucks. And then you start buying drinks there, and it's still not that expensive. >> this thing about like I think like men are rising up to this where have you heard the theory that like clubbing in general has kind of turned into a male
5:59 humiliation ritual? Really? >> It's a little bit It's a little bit black pill, but like it kind of makes sense to me where like let's say you're just a dude, right? You You're not You're not going to walk in a club and everybody knows you. You're just a regular guy. You go in there already at a severe disadvantage in terms of drinks, everybody thinks you're a loser. Girls don't talk to you. You don't talk to girls because now there's this like new gen thing of like, "Well, I don't want to, you know, impose or make it look like I'm forcing her to talk to impose or make it look like I'm forcing her to talk to me or be creepy or have her like, you know, notice that I'm a low-value individual. You know, like there's a difference in like how people view each other now in that space. Not like in general in in the world, but like I think like that this is ████ that Myron Gains and them talk about. They're always talking about the, you know, high-value women,
6:49 high-value men. That's always in the kind of the club scene or like, you know, what I mean? Yeah. I think like what guy wants to sign up for that? Like what guy wants to put himself in that? Cuz I think in our generation it was like there's still a chance that you might meet someone and like get a number. Yeah. Yeah. Yeah. Exactly. >> starting to be like that where like, "Oh, that guy has a table, so he has all the attention." But then also if you're clubbing in LA, there's actual like celebrities or like people that get get all the attention, right? In LA clubs now like I slowly saw them turn into all tables. Like everything's a table. Yeah. Also like we went clubbing as a coed group. And then you had girls that would like wingman for you or like it was just a fun thing to do with different but if it becomes like it's all just monetary. >> That's the thing that's interesting, too, is like you have more fun at a club
7:39 when you're already mildly popular at least with your own circle that goes in there. But, if you're just a guy that don't have those connections, why put yourself up to that when you have even just a little self-respect? You wouldn't want that, you know? Like, I I understand how they could feel. Yeah, that's true. >> the point, you know? [laughter] Cuz I feel like back then, you still had people that went for the music. Like, it's a dance club or like like the DJ had dope ████ like the DJ was a celeb, you know? It's not just electro DJ mega ████ >> There's also that that theory. Have you heard that thing about like people don't want to dance anymore because everything's being recorded? >> Oh, yeah. So, everyone's self-conscious and they're like, "I don't want to dance and like have a good time, look dumb, have someone be filming me the whole time laughing." I think that's actually one of the biggest reasons why alcohol's down. Oh, they don't want to get caught drunk. Dude, we all got ████ up and didn't
8:30 have to worry about like people recording us being a fool and then like It's a big one, dude. Especially the rave scene. >> about that. There was a lot of like comfort and we're all doing this together and we're getting ████ up and no one's like taking pictures of each other. It is pretty annoying though when you go to a concert and there's like [clears throat] a hundred phones in the air. You're like, "Dude, are you like you're not even you're not first not even recording, right? Or if you are, You're in my shot. >> Then yeah, you're in my >> [laughter] >> And then now you're enjoying the concert on your phone when the person's like right there. That's why you that's when you start air-dropping everybody. >> Yeah, yeah. >> [laughter] >> Like, damn. >> like from the for the new gen though, it's like trying too hard is cringe and then like and then like whatever like wilding out too much, not controlling yourself is cringe, right? Whereas like I think
9:20 our gen was so different. It was it was literally who can out-crazy the other person. Absolutely. Who can out like who can make everybody laugh by being the most stupidest. >> Making crazy ass memories of the night, yeah. It's like and I and I just think it's it's it's more opposite cuz they don't want to be embarrassed, whereas like everyone was trying to one-up how wild they were going. >> they really ran out. I think like the industry got greedy. Yeah. >> Didn't adjust for the new gen. Yeah. And once they started to kind of build the format for like making people losers and winners, there's way too many losers now and not enough winners that give a ████ So then Yeah, cuz then you have all these tables that can't be sold and they're just they're honestly like fake occupied. Like they'll just put they'll pay like girls to be there or they'll pay like people just take them up just to make it look popping, but bro,
10:10 nobody's buying that ████ >> Yeah, they they like, you know how they used to manufacture a line to make it look like crazy, right? But the thing was at least back then when you get inside, it's actually packed. >> Yeah. Now it's just ████ empty with a fake line outside? >> Guys, it really caught up with them and they didn't adjust and they're still working on the old model thinking that like cuz you know, COVID everything blew up. Like everyone was hungry for entertainment right after that and then they they just looked at the chart and were like, oh, it'll probably be here in a couple years, but I think I think the new gen wised it up, honestly. I think they're like, who gives a ████ Yeah. >> [laughter] >> If it's not about authentically going there, having a good time and people are just trying to milk money from you, >> Yeah. Cuz one of the I guess one of the studies shows that uh the new gen prefers, like they might have done a survey or something, but the new gen prefers traveling and experience.
11:02 >> That's awesome. >> That's way more productive than just getting wasted for no reason. Like traveling versus going to like blow all your money in a club in the next city. Yeah. You know what I mean? Like I guess they've now seen more content about what else is in the world. They'd rather go experience that, something foreign to where they are, rather than just keep going to the same spot. >> like the new like I don't want to say uh like attention thing, but like wherever you go travel is like, oh, I went here. I went to Japan. Like that's kind of the new flex, you know, a little bit instead of like the night club scene. Yeah. It's the kind of be what it used to be, right? >> Like like it probably doesn't make any sense for nowadays to the new gen to be like, "Oh, he's cool because he goes to that club all time." And you're just bobbing your head at the table. You're like And that feels almost like a boomer activity, right? It is. Hell yeah. >> [laughter] >> That's true. Yeah. I think to them they're just like, "That's old people
11:52 s███." all going clubbing and stuff. I don't either, man. >> Yeah, but they still party. Like but it's not like the thing. >> But I think they party when it's for them. I think when it's like Like when you when you look at uh Above the Influence guys, like they love to go out. But that But that night is for them. You know what I mean? It's They're not like just, you know, it's like a different thing and and And of course that's not every person is not as famous as them or known or recognizable. But like when you realize like what kind of race you're running, I think they wised up and they're like, "Why am I going to go be embarrassed and pay for it?" And the thing is when I walked them to the to the club like a like a good chaperone. And I said bye to them cuz I don't want to ████ go in, dude. They're like, "COME ON, JOHN." I'M LIKE, "BRO, like I have no reason to be in a club. Like it's boring. I don't [snorts] drink, whatever. But I
12:42 walked them to the to the line and I was looking at the line and I was like, "Dude, for a Friday night and this is Vegas, this is so empty." And I was like, "I remember when Dude, I think we really got the golden era of of Vegas. Like when you guys were doing um uh residency?" >> Yeah, the residencies were And when we were in our 20s and like literally, I felt like all of California, Nevada, Arizona was in Vegas of all 20-something-year-olds, right? And you saw hella girls walking ████ barefoot, drunk as ████ on the Strip. There were tens of thousands of people and every single club from excess to whatever just had hell of lines. People were shoulder to shoulder and it just
13:32 felt like this energy of like everyone's there and it's a constant party in the club and outside the club. Cuz outside the club you just had hell of people just ████ gambling. And then and then you had like people at restaurants and it was just everywhere. And then so you're talking to people at the club and you get out of the club and you're making friends on the street and it's just the energy was just hell of ████ people. But you just don't see that anymore. When you do, like you you will see it and like you know when you see those street interviews in in Austin or Nashville or Miami even, people are going out but they're still not spending as much as Arjun used to on alcohol, which is crazy considering that it was cheaper back then. Yeah. So that means they're even if they are going out, they're just not drinking. Maybe they are going out for other reasons and they're just not getting drunk or
14:23 plastered or they're not buying tables or they're not racking up high tabs. Well, cuz if if everyone's not getting piss ass drunk, then that means they're not spending as much. Yeah, exactly. So maybe they are just being more careful about their reputation, too. And then if if there's less people. >> [laughter] >> I bet sales are up, you know. I rather spend the money on V-bucks on Fortnite.
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