0:00 [Music] honestly i have to do a huge congrats to anthony lee right now he has a shoe with ████ nike launching dude called the air sesh air sesh it's coming when uh beginning of next year dance shoe ever right ever designed uh i won't say it's the first dance shoe but it for for street dancing uh and especially with nike yeah it's like the first of its kind that way dance this is nike's first dance shoe yeah they made a uh classical ballet attempt uh one time and it didn't it wasn't really a push but i think the the difference is uh one of the major conversations that we had was like you can't encapsulate everything about the dance culture into one shoe so many people dance in different ways and dancers already are stylistically fickle like you have one pair and then you move on it doesn't really matter anyway but um
0:50 when we were in that major conversation with tinker it was kind of like i had said that i was like we can't just make one shoe and like call this the dance representation but he was like sometimes especially for the powers that be that are higher up that make calls you know what i'm saying they need something to start with yeah so like the shoe was at the end one of many it's just a start to a broader dance dimension and representation of the culture and so amongst that plus like the push of like breaking going into the olympics in paris in 2024 like the the culture right now is every dance is going to the olympics it's that thing amazing was in the olympics oh it's a breakdown no no b-boying a b-girl break-in is in the olympics for the first time 2024. oh i think bart's thinking of the nutcracker yeah yeah no they were candy you seen you you saw it at like junior olympic qualifiers or something like that but to officially become a part of the major uh summer olympics
1:43 you see all those kids that crushed it in japan yeah dude yeah like the kids the 13 year olds and whatnot that like won everything dude x games is over huh it's over i think so i mean there's olympics now unless well x games can play every year though yeah so they'll be the in-betweens so for this shoes that you have what makes it um like a dance shoe like what's the special for sure for sure um we put first i think one of the coolest things is i remember flexibility needing to be a huge point so we when we had the test shoes i remember thinking like uh these aren't these aren't flexible enough like they feel like they push it back to the ground but we need to like be able to see on our toes at times and we're in innovation literally uh one of the main uh vps of the innovation side richard she goes out she grabs a box cutter she runs back in she's like where do you need more flexibility we're like uh right here and then she takes the shoe and she
2:33 ████ cuts the sole oh the box cutter and then now it just opens she cuts the second line and then it opens even farther and like we tried on we're like okay that's a lot better and now for the first time in nike shoes there are those two slashes at the bottom of the sole for flexibility and asia there's kids just cutting the shoes with box cutters you just cut them with boxes yeah yeah they stab them yeah or like there's a there's um there's a type of rubber on the bottom of the shoe on the front side like right here and here one is specifically more grip and one is more slick so that you can coupe and spin or you can stop depending on how you control it wow there's a glow and dark nike on the sign on the bottom on the bottom yeah dude they should make some off-road shoes they should get tire rubber there with spikes and put it on the bottom i think
3:23 they do i think those are acg's oh yeah the all-country gear yeah they go all country all conditions yeah all country gear is better all country gear sounds like some off-road ████ all country music the cat who did dare jordan's ticker hatfield what was that like that was amazing that was like um that was like seeing like a hero and then not knowing how to react did you ask him what his favorite color was yeah that's a good question that's good it's a pertinent question who here doesn't know who tinker hatfield is i literally don't but i'm but i'm sorry i'm not very pissed brief history you give a brief history because you know uh so i know a little bit but um he out of all of the most famous jordans that you know that you know that are legendary that have the crazy programs huh pearl greens earl grace i don't know graves whatever he designed all of them and each one of them it's
4:14 the epitome of form and function but also tying in like legacy of jordan so one of the shoes um like he would sit there watch jordan's games and he see and he's like he plays like he's a fighter jet like he comes in and crushes it so like what you know the old school like world war ii planes where there's like the teeth on the side like that's how uh that's where he would put that part into it or if or he has like he's won the cement the the concrete elephant skin cement uh kind of on the red and black and gray yeah yeah yeah like that was also like a a feature that he just pulled like out of inspiration and that was like something that was considered crazy at the time but you did that it's just yes a bunch of iconic story into every single shoe and when you're designing like designing shoes is very similar to designing cars where
5:04 you're always trying to find that perfect match of form versus function yeah because the most aerodynamic car is gonna look ugly as ████ and then the most functional car is gonna i mean the most aerodynamic car yeah it's gonna look ugly as ████ and the most uh functional car is also gonna look ugly so you want it to look sexy but also be functional and same thing with the shoe wow and he's just like on another level in terms of like if you think of jordans like any subsect of any brand that has almost outgrown the brand itself there's no other shoe on the planet it's like he made sneakers popular pretty much like he made can you do me a favor though like don't shack this up don't charge like nine dollars for your shoes or whatever because that's what makes them uncool i think they're gonna be 110 that's too accessible i'm in dude i'll buy three pairs that's a decent price point though no converse used to be dirt ████ cheap man that s███'s almost 100 bucks now really yeah
5:54 for like 20 bucks a chuck a regular chuck taylor is a hundred bucks yeah oh i was like no ████ way dude dude if you wear toms nobody will even steal them off your feet yeah dude yeah but i remember when chucks were like they're so ugly 20 bucks it was 20 dollars that was also there's like inflation though that i mean come on man it's it's canvas shoes with a soul what speaking of they're almost ████ kung fu shoes i think i think they're functional kung fu shoes i think this would be cool if you're into sneakers in terms of understanding inspiration colorway and design and stuff um nike was really really one of the most powerful stories at the very inception in the beginning of nike was it was always about running in the very beginning yeah and uh bill bauerman phil knight the two guys that started nike like they was blue ribbon sports
6:44 back then right it was blue room sports i was the first store i think it was in santa monica which is actually where we shot one of our videos so they have beer and shoes yep top split ribbon what's going on there's a container unloading out how's that yeah do we need to wait or not yeah we should really that's a wild reverberation bro okay all right so blue ribbon yeah so from an inspiration design and colorway standpoint um with nike like it always started with running for them and they were always about listening to athlete they were like selling running shoes out of their vans when they would go to like track meets and stuff like that right and uh one thing that uh i believe it was bill bauerman who did uh was it phil knight either one of them one of the things that they did was they wrote a manual called i think jogging because at the time jogging didn't exist so what was what was this is crazy jogging was invented
7:34 in the 1900s by the founders of nike and the reason why i know it's ████ ridiculous right yes and the reason why they invented it was because there were a lot of like professional athletes when they would uh prime themselves and run at such a high athletic level if they stopped running like purely stopped and as they got older they would actually run into like physical defects and like disabilities and stuff or their bodies would break down because they had to go through such rigorous training at one point and then suddenly not at all so the infection arnold schwarzenegger saggy titties exactly why just stop lifting dude so so they invented jogging to keep at that time uh former athletes in a type of healthy and safe state while they got older and started retiring so the idea of jogging and why that's powerful is that it wasn't necessarily about like the best in the game
8:24 jogs it's like everyone can jog and it's something that's a access and entry point for everybody and that's why they chose the original cortez because that was a colorway of red white and blue to put on this dance shoe as well because the intention is not only to create the best athletes of dancers and the best dancers in the world it's supposed to be a clear entry point because everybody can dance in today's world everybody through social media tick tock our generation everybody dances in one one way or another you know whether you're a professional or you just enjoy it and the whole point to connect the colorway of the original cortez is to relate dancing to today's jogging and america i don't know about that but i did find the video there we go oh my gosh oh our friend anthony on nike.com wow that is so cool [Music] today's video is brought to you by curology people there is no shame in the game
9:16 especially you basement dwelling smelly dudes out there i know i was once one of you when i was 13 years old didn't take a shower for a week and washing my face consisted of spl splashing my face in the sprinkler when i when the sprinklers were on in the front door on the front lawn skin care can be actually pretty cool because when you see the results of what it can do to your face you transform something it becomes a work of art okay sometimes you can't fix ugly but you could beautify it as much as you can and that's why curology is pretty awesome they sent me a kid because they're like yo joe i know you got skin goals i know you want anti-aging wrinkles whatever like you want to deal with this stuff you got dry skin i got you it's a pretty easy way of figuring out what is the
10:06 best type of formula for me it's customized and they can do that for you too let's say you want to do something without your acne pimples whatever they have a licensed dermatology provider that's going to help you on your journey and they're going to help you pick and choose maybe you need this maybe you need that who knows right i figured out my formula and then they sent me a personalized kit it was really awesome i got face wash in there that's awesome i got my special joe cream and um i got a moisturizer because you know i want to keep it moisturized yeah and that's why they're awesome because it's specially formulated for you by a licensed dermatology provider so if you're born and for some reason you have shades on your face like a raccoon and you're like i need to get rid of this they can help you with dark spots and all of that too so make sure you go to curology.com off the record to get a free 30-day trial in one month a lot can
10:58 happen especially if you stick to a skin care regimen make sure to curology c-u-r-o-l-o-g-y dot com slash off the record to get your free 30-day trial are you wearing the shoes yes he's wearing a shirt no when did the shoes come out next year that is where can i get the outfit i need more shoes okay how come you guys didn't ask us to be in the video tinkers look at he's wearing our jacket and our hat and stuff like that that's incredible as baby that's our newest crew mate wow those shoes are cool you could spin in those things you ever tell your mom like go to nike.com she's like i don't care man what the hell they like that though there's literally like i i honestly will get a pair of shoes for my my dad or something talk to me when you're on louisvilletown.com
11:48 dude dude i'll never get my mom out of here bro kids is her ████ dude this is crazy that's so sick wow are they all wearing it they better be i'll wear it and tell you if it's good for dancing we have to you know what we should do he's wearing her guys merch man it's crazy you have to pay me not to wear these ████ things so i'll bring your ████ brand down dude you guys should dress ████ steve up as a kenja and then have them perform with you guys man i'm just really we should all coach us in dancing and we see who has the best dance yeah and this honestly this is still blowing my mind because this just came out like literally in the last two days that's sick and we just got approval finally today to talk about and post it so kendra just posted today and that's
12:39 crazy because it looks dope we started this journey with them four years ago and honestly like let's be real when we started four years ago nobody expected it to get to this point yeah no way and it's awesome yeah it's also one of things where you kind of pinch yourself because they're like uh i don't know let's hope for the best and see what's you don't want to get your hopes up because it's too crazy you know what i like about it it's it's i like classic looks yes and i like because i don't like that fancy ████ i don't wear any jordans or nothing like that um and i usually just get classic like tennis shoes and it looks comfortable and you could you could go everywhere with it now those are the cuts the glow-in-the-dark swoosh if i put those on can i automatically moonwalk okay here we go you'll you'll see when you try to do stuff you're gonna be like oh i can't wait to wear these dudes damn look at that ████ dude
13:30 that's really cool dude i could kick somebody in the face with that they're really fun you should try fighting with it dude when i when i was watching it earlier i was like dude you could probably do anything yeah you probably can dude you could probably box something you could do anything okay so you're creating the shoe right you have to have a finalized design eventually but like this is a big deal you're gonna be on nike.com all this stuff big shoe how do you go like okay it's really done now what makes you give the get the confidence to go i'm done ████ it no more no more revisions no more to be completely honest we were um we were lead consultants on it but we don't get to make those calls and and and the crazy thing is if there's anything that we learned nike is so big that it's like of the people that you know pull strings of the people that you have to answer to or the way things need to get approved or like like even from day one it's like it's almost like we got in with the ████
14:20 the the art club or the scientists of the of the school wow you know i mean it wasn't like the principals and the head people it was like the people that are like wow we really appreciate art and we want to see what we can do so every single time uh we it's almost like you passed the next test you had to re-prove and re-explain everything about what you were doing to the next tier wow who's important because i remember the very very first the re-pitch and re-pitch and re-pitch the very first time we were sitting with tinker it felt like we were pitching him so and and i remember specifically like the nervousness where and the shakiness and maybe i wasn't shaking my voice but i wasn't my spirit trying to look this dude in the eye and be like yo like to be honest we're always trying to elevate the game of dance to let people know how important dance is to our lives and that it's a sport it's not just like an art it's you're both an artist and an athlete but like dance is our sport
15:11 right and he's kind of like all right i see what you're saying right and then years later this past year went to an innovation meeting and then he's in the ████ lead innovation and he's doing a full presentation with powerpoints videos of us we're about to get on and perform in the new shoe that's finalized and then we hear him with all of global nike around the world tuning in to listen to this internal presentation a giant video conference yeah giant education six thousand people or something like that six thousand and and he's like and it's crazy because we're we're warming up and we're getting ready to go out with a q but before this queue he goes dance is a sport and bro all of us ████ have the crazy chills because like four years later you guys cry i wanted to but you know i know ████ it's a happy start it was honestly so powerful you know and like just to just to feel like we made
16:02 progress in the shadows like people might never ever know yeah you know the the complexity or how much work you put in to get something as basic as once you again this shouldn't answer dances problems or questions or anything like that it's just a starting point of a conversation but to even like get it to that point how much like sacrifice dedication and time had to be put in and then to hear tinker like say what you had pitched him four years ago it's like it's the most a bts cam following this whole journey like this we could put on a mini documentary later all of it we do have a lot of stuff but again now he's so big we don't have approval to post so much do you ever go tinker because his name is tinker do you call him tinker tinky what's up for tinkerbell do you go like like do you wear hats because the name or like you know like because these guys wear his hats he's ████ tight tinker hat field wears hats is it because like is it part of his brand like that's part
16:52 of the anthony libra designers always dress so damn well they do they just got that eye dude like fedora he kind of dresses like anthony lee he looks like he you're stuffed like he stole your dance is a sport he stole your style he stole your hat he stole your shoe design this guy's just the art thief dude that's hard this guy ████ hard the best artists are thieves that's true but i'm still not gonna say that about this guy's a man so yeah no but um talking to him you said you met him with him a couple times right yeah a few times what was that like is your dick like shriveled up the first time you see him you get like your ████ balls actually like creative around him i genuinely i genuinely you know i'm talking about like when somebody's uh this type of person when this is in front of you right everything that they say it doesn't ████ matter you're just like
17:44 please keep talking man legendary that's like the most expensive shoe i guess that he designed oh is that the uh the derek jeter i swear to god that's what it's called i'm not even kidding look at it shut up i swear to god i'm not getting how is that the most expensive there's jordan 11 retro premium derek jeter follow the colorway ████ oh god damn it just because i cry wolf all day long everything everything's a cry wolf now too complete ████ dude but that's ████ huge man that's really ████ cool that's ████ crazy the first step is probably the hardest step to make right how long did it take though like to get to this to release it four years four years four years ████ and the shoe drops january january 22.
18:36 some of these things have been cooking for quite some time with multiple times where the project could have been scrapped wow multiple times here i think like i said like we never expected it to go all the way the fact that we're here i'm like ████ mind blown to be completely honest it's still surreal like whoa yeah i'm not i haven't fully processed anything like i'm still at the end of the day i'm still here if i like every single time a video cuts i look at ████ and i'm like oh my god does jordan get something for for being part of air i literally don't know not air no no jordan has jordan yeah oh you see but not error which is a nice subsidiary so i guess he wasn't a good businessman after all so is air jordan a collaboration between no air is just a a department or or a just a thing with a nike they have the air maxes their
19:26 sashes the air vapor maxes like they have a bunch of air stuff in general jordan is a completely separate like yeah yeah but don't they have air jordans they do they do yeah so is that a collab separate from jordan's it was the air jordan when nike was making it before jordan had jordan brand i like the shoes were red white and blue ████ america i don't know how to go baby match red white and blue shoes but i'll make it what happens you can match up with anything i think and he said it's coming out other color ways too oh here we go here we go wow i'm gonna spin like that dude yo it looks like you gotta spin like that a classic k-swiss and a cortez had a baby i love cortez's green bottoms they're glow in the dark but that's cool as ████ swoosh oh yeah you said big longer that's really cool because because a lot of times before dancers are kicking each other in the
20:17 head during the dark dark yeah when the lights go out you can't see you know you know it's ironic there's um something slightly maybe from a personal pace uh there's something slightly bittersweet about it uh maybe because it took four years to get there but at the same time in taking four years like that's literally like i started when what was i like 31 now i'm 35. you know what i mean you think about like a prime athlete imagine like a 35 euro player in the nba doesn't mean they're not they can't be ████ phenomenal or useful but like the ████ 20 year old's going off right now physically you know dominating the sport and that's the same thing that goes on even with dance right there's 18 19 20 21 year olds that are like killing the game doing the most impossibly phenomenal things that are you know like learned like fighting right it's like you learn ████ from generations but you're an og though you're an og and sometimes you right now the og's uh has to put the
21:09 shots on but the bitter sweetness is like we finally got danced to a place where it's like you know i dream of dance being on like espn i'm i probably i think i like tweeted about this like years ago i was like y'all one day people might not believe but we're going to get dance to the espn we're going to let people like look at it in a totally different pokers on espn they're just sitting down exactly that's an athlete for a long long time so to get into a place where it's like we we're finally starting to make noise but at the same time being at like kind of the tail end of my physical prime in my career again i might still be a creative director and still be a choreographer or involved in dance in many many ways but to be at like my top level athletic performance i'm like i'm i'm waning you know i'm coming down on that you know i'm setting the tone and you're um offering something of value to the culture i appreciate it but he wants to be the star that's the bitter sweetness my bad i'm saying i want to be this but that's
21:59 the bittersweetness it's just feeling like ah like our our time's almost done but at least we're like finally doing something he's the ron jeremy directing but he wants to be the porn star ████ yeah i want to be there not over here but but sometimes ron jeremy has to get in front of the camera and show him what time is enough we'll just get like uh later that's later all right we're not talking about that dude i actually really do uh genuinely mean this in a way you're like the non-shim of shoes oh my god oh my god that's pretty crazy man [Music]
23:04 you
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