0:00 what flavor is this one did you see this one I thought it was like an over easy egg no I don't know that's toasted marshmallow oh damn don't mama [Music] welcome back to careful boys we are very careful boys to eat today we have a special guest Andy Nguyen's here [Music] man of a thousand businesses business Mogul food mogul mogul if you only had 10 seconds to describe herself to someone brand new that you're meeting what do you usually say I'm Andy and uh I guess a creative entrepreneur oh that's cool owns a lot of different things and does a lot of weird stuff and you know what I say back yeah I can see your boxers entrepreneur oh nice
0:56 all the way here yep Maybe they made it here so where is it thank you it's not inside South Coast buses on Bristol Brea dude how big is it dude whoa these cookies are ████ insane oh these are massive you guys can see this the s'more look at the s'more cookies that's the most popular cookie s'more one get out of here dude look at the size of these things guys these are delicious you you know what you need to do you need to stop opening Concepts and tell me so I could be a part of it and then open it hey this is one cookie look at this is that one cookie that's a spell got stuck on there oh they got stuck on cookie what did you guys do we all get the same we got the spooky over here did you guys all get shares too I got one
1:47 with ████ oh yours comes with shares shares of the company wait we get that box dude my game with dividends we just got a bill dude this is so ████ good who's got a Ube one who's got an Uber oh we got the same one oh we got Uber yeah dude this one has straight up Freddy are we gonna take a take turns eating jam on it okay we're reading they're eating the s'mores dude look at this ████ which one's your favorite it tastes it tastes just like Andy Nguyen it's my favorite's not even in there what's your favorite one there's one called the kitchen sink there's like a bunch of stuff oh that one looks good dude are you doing this with that I thought they'll make me boxes they just gave me these do you own any companies that directly compete with this one Hello Kitty I was in Vegas those far away oh damn
2:37 that's really good this is so good wait how many food concepts are you involved in yeah I feel like you have a thousand boots in any capacity which one's name is like 10 to 12. some I don't put my name on it um I just want to say thank you very much for not getting involved in matcha or both he's like I wouldn't do that it's a failing kind of I don't want to lose money at the seven leaves in Vegas the three three locations not in Vegas that's true I do support you I always forget you seven years oh seven leaves you're a franchise owner too so how's that I'm franchisee of the Nevada territory so how does that feel when you're like on a business owner of your own Concepts but then you're also a franchisee of other Concepts I think I gotta learn a lot to see how they how they operate and how they move and grow so it's good to learn and you pick
3:27 things apart the things that you you'll you will do and you won't do from them so yeah that's so smart so how did this concept come to like what made you go I want to make Next Level cookies and the name and like like how did it all come together so I teamed up with the two girls named Gigi and Jen they're like the faces of the company so it's like women random they lead the whole project and they came from they used to own food trucks one came from the num nom truck and she was on like The Great Food Truck Race and then Gigi had a truck called the I think the bakery truck but she was like the original originator of like Ube products like Ube pancakes and stuff like she's like she's like early on before you see and I see it everywhere but she was like the all the pioneers of that so they they develop a lot of the cookies and then how did you get brought into it uh help them find the location I helped them you know concept the project help them uh raise the money to open the store so you know they they pretty much leave the project and I just chill out taking quick checks so it's kind of like
4:19 they were the um like the idea person and then you come and kind of make it come to life yeah yeah so they you know they wanted to work on a concept together that worked within baking and we tried different concepts and I think we all we landed on on cookies and I helped them you know spearhead on finding a great location that that fit for that and how many how many eyes are more than one location currently just one location for this project right now we're still hunting for a second one go there this is so ████ good this is amazing yeah I have a silly I have a silly question Andy do you ever secret shop the places that you are like you own a little bit just see how things really are the further stores I I do Secret shop um because they don't know who I am for sure so it's a lot easier but I do I definitely do Secret shop and I've seen some weird things and uh I'll text my partner hey man you need to you need to put this put them in check right now what secret shopping
5:10 didn't know that it was you you know they don't know who you are and just pretend like you're ordering and do it you normally do as a customer you see I don't even need to do that because they know who I am and I come up and then they ████ up and I'm like come on man they already know I'm the owner you're ████ ████ up we don't serve Japanese we talked about this racism you gotta do that here they're like sorry boss we thought you're another ████ sorry I didn't know it was you what flavor is this one did you see this one I thought it was like an over easy egg that's like a is it egg no I don't know that's toasted marshmallow first oh damn don't mind ████ man ████ I was like there's no yuck there's a fried egg on a ████ Shadow toasted marshmallow oh my God this is insane bro it's probably
6:00 just totally became a mukbang video I don't care anymore and this guy doesn't eat sweets ever this is ████ crazy that's true you're a Savory guy are you gonna open one in Vegas we're actually we're working on it we're negotiating for a while I think beef around the middle of the pandemic but we never pulled the trigger but we've toured the area a lot if you do can you text me let you know yeah text me personally no I'll give you some of my shares too yeah tell me I'll eat at all your places so far I ate at his Burger Shop that was pretty good McDonald's had a baby right in the middle what kind of burgers are those like Smash Burgers I love Smash Burgers all right so let's do the thing right
6:50 how'd you get into business what what keeps you going uh I got the business almost 19 years ago now one started my first business in real estate as an appraiser became a real estate appraiser my best friend tricked me to become an entrepreneur and I've been stuck in the industry ever since uh converted from Real Estate to clothing to jumping into food and nfts and brand managing boxers all this weird stuff that I do now I lost quite a bit of money in that piece we should talk about it how can you help him cope oh you weren't here Steve last time definitely not um yesterday yeah um so with with business right yep you're are you like pivoting out of certain places like real estate for a reason or is it just a personal drive or
7:41 interest uh I pivoted out of real estate appraisal at the time because it was right before that the first recession market crash in 0.60708 oh and things change regulations change got a lot tougher so I had to add a pivot and the great thing was I ended up falling into my my true passion at the time which was close apparel and clothing and I remember Arrow yeah I had some you know luckily I had some decent success in that time period to get me out of room I am King do you think like um you know like obviously with like businesses and stuff real estate is a big component of it do you think any of like your experience in the early years in real estate does that help you in any of this new stuff when trying to find locations absolutely I understand a location is a lot better I I know you know great areas how to negotiate deals a lot better it's definitely helped me um it's where I'm at now yes you know what scares me after working at a grade
8:33 A Kind of real estate place so I know you're at you work with Planet Hollywood no no not Planet Hollywood I'm GM and then um all these big like retail spaces right and everyone that's worked there tells me so many horror stories about the contracts like they give you a sweet deal you get in you crush it they see what your numbers are and then they go X Becky we're gonna bring raise the rent that is so genius but that is so shady how do you avoid that or can you at all it just depends on where you're at with your brand at the time or what your if how much hype you have how much control you know power you have if you're like a Starbucks if you're like a Starbucks or in and out you're getting the sweetheart deal you know they're always gonna give
9:23 you the sweetheart deal because you have more leverage yeah you can definitely have more leverage You're Gonna Roll Out the red carpet because they want you in because let's say like for example when Apple comes into any Plaza um all the stores are surrounding it I think it goes up 30 from the whole quick traffic wow sales for the sales goes up like 30. for Apple like everyone comes such a dick exactly that's the business term you know the Apple Din Tai Fung in and out like those types of Brands will bring in those tons of traffic yeah because I've actually read somewhere um uh Chick-fil-A only opens in locations where there's like I think a Lowe's within a two mile radius or something really what or across the street from every internet for some for some reason because you're a big company the bigger the company the more like market analysis teams they have so they'll piggyback off of the other companies and they're like okay that is our demographic so it has to be like every
10:13 Chick-fil-A is like two at least two miles away from alone so let's say for you for your pizza place if you're opening a pizza place what's your dream neighbor that would help the reptile store what's like the best case scenario neighbor prove Steve right nightclubs are great because after they come out they're gonna bite slices of pizza so you like I heard you talk about oh we did Real Estate clothing and an interest food now and I feel like there's a lot of talk of like um people trying to find their passions and stuff did you find that as you get older like is there a one passion or do your passions change like as an entrepreneur or do they all kind of have some sort of through line or it definitely shifts because once you do something for a long time it kind of gets boring as ████ yeah
11:04 repetitive and boring so I was like I'm always looking for what I want to accomplish next and the ideas and dreams get bigger because you're doing things that you've never done before in the first place you're like well I didn't know this was possible I didn't know you could get to this level yeah and once you keep reaching higher like okay now I can see now I'm getting up there to the guys I admire now my okay now I I have a chance of even surpassing what I thought I could do and so keep shifting wow so as we're sitting here like admiring all these big cookies like these chumps like these big cookies I'm in the future already dude the cookies ████ two years ago we're just eating his old inventory he's like get rid of this for me enjoy these big cookies guys I've moved on do you have like a time frame of like it usually takes me this amount of time to kind of um I don't know get bored of a certain industry or
11:54 when the some of the concepts are just when they're taking off you're in that moment and you can't you you're trying to you're trying to live in that moment but things are moving so fast and you're trying to keep up with everything that's going on and once that moment passes and you don't make the I think after that is when I start thinking about different things like hey we've already either peeked out or everyone isn't on the same page anymore and now it's time to go to the next thing yeah I have a question for you like I think serial entrepreneurial lies like it's really our minds are always like excited about a lot of different things right so like you're in a lot of projects and so like how do you know when to start stop or like give attention here and not hear and then like do you over the years have a flow you CA you catch I start catching the flow like right now I'm in I feel like I'm in that that moment right now where I caught it again I'm like okay I feel like I got a unicorn I
12:44 have that unicorn right now and I need to run with it sometimes with the concepts that we have it's usually based off of team members that we're working with over time where things just kind of just fall apart or you start seeing the red flags and things that happen you're like hey well this concept if I stick with this concept this is the max I'm able to grow within this time frame what's a red flag like what would be a sample one red flag just maybe like a guy who thinks he owns a unicorn because I feel like the more experience you get the more you're easier at seeing red flags of course I think the red flags you could tell are people that aren't team players um big talkers lazy Walkers yeah lazy Walkers they're they're not thinking out on when things uh when things go wrong they don't know how to think outside the box no business about it's about problem solving if you can't problem solve yeah
13:34 you know you're you're gonna be doomed so I have a friend they he has like a a YouTube channel and then the they got crushed by the adpocalypse stuff so they have to have a patreon there's like six people that go on this channel all the time um if there's like if there's like there's a patreon to keep the channel to survive and all that stuff like if you're in that situation what do you think you would do he can't [Laughter] do you have any um like uh do you have any concepts in mind or business ideas that you've kind of done the math on and
14:24 you know it's not um it doesn't generate a lot of income but you really just like yes so those projects that I want to do there I'm like okay if this is like Legacy projects or the things that I you know I'm I'm I get super excited about they might not make me the most money but those are the projects I want to do the most I think they'll make the most impact I think for me personally wow and then do you have like a certain amount because obviously if you have all of those then you can you know pay the bills and raise a family and stuff like do you have a certain percentage of like your portfolio like these are for me and then these are for it I need to show some success of course no I definitely have that now because especially with kids I know I'm like hey I need to do these projects and I need to make sure I watch these and make sure these are taken care of because this takes care of my these are my grandkids are going to be set off this right and then this is stuff I can do this is stuff I can do for myself for fun why do
15:14 you want to hook your grandkids up so bad yeah isn't that gonna how do you know you're gonna like them yeah they're not taking care of my grandkids I think uh you know Bill Gates giving all his money away we won't even give a ████ dollar to those kids I think Jordan to his direct kids Warren Buffett's doing the same Warren Buffett's doing that ████ because they wanted to be motivated not be lazy ████ who get addicted to drugs and ████ maybe that doesn't have as much with Asians I don't know I know a lot of Asians think to drugs yeah [Laughter] yeah I don't know hmm generational wealth agents they exist but they're just not our friends yeah do you would you ever get into like uh like the gym business maybe the gym business yeah or you think that's just a bad bad business model if I where I can describe
16:04 and kind of bring my own Flair to it then probably do it disrupt the industry yeah that's why I jump into Industries like like when we talked about last time why why the hell did I go into the NFC and like that's crazy jumping in going by entities and you know I'm like okay I'm gonna go I think I can go shake things up I'm gonna open a damn restaurant out of it and that thing it shook up the whole industry all the time yeah and that now if you if you actually do research and look out there there's tons of people that started brands with their nfts because of us there's guys that had a beer company uh the happy Dad guys they launched the beef jerky with their with their nfts a lot of people are doing different things with it but we just showed them like hey you do a tangible use and make actually make real money off your product in case the value of your entity does drop and you still you're still okay it's like shake things up almost like you're like go-to like Mantra like does this shake things up and if it doesn't then I'm not gonna do it yeah I think that's what excites me right it gets me that's what gets me
16:54 going on like it's exciting to to like incorporate nfts and like Planned Parenthood or something yeah yeah yeah it's like sick idea yeah shake that baby up oh geez dude you can do vacuum entities come on jeez just trying to think outside the box though that's what it's about right of course oh I know Planned Parenthood att's you do like what the baby would have looked like if it grew up into a full person ████ and and like in different stages they evolve over time into like adulthood yeah shake it up Sarah is there a way to marry Jujitsu and food we're like I think there's a way to do it if you can grapple the cashier then you get a good meal half off how would you reinvent the gym business yeah we need we need help I have a friend that owns a gym can you
17:44 help his gym out yeah 646 Gibbons in downtown I don't always think with everything it's just you gotta make an approachable if you're looking at thinking about the mass you're trying to make it as approachable and dumbed down as and easy to enter as possible Right what if he has like a big intimidating skull inside is that is that good for the masses yeah that might be that might scare people off this is cool like anything like this what no what if he has an intimidating guy asleep in front of the gate with a bicycle between his legs like [Laughter] um like a traditional like stay at home take care of the family she's a she's a she's a preschool special teacher oh ████ yeah she's so she's you know super that's rough like yeah that's something
18:34 it's a tough job and and she's very disciplined organized and definitely puts me inject do you ever like go like I pay my employees more than how much you make holy crap does she ever go wow my kids get it why don't you ████ do that a long time yes damn because I'm assuming she doesn't have to work yeah yeah but she like she probably really enjoys it oh that's cool that's great that's the best it's old enough to like go to school and they're just like so your your wife is like well I don't have to be home all day so I'm gonna work or like yeah they're still yeah four four and one so one that one's still yeah oh that's like so Mama Mama work and working dang that's gangster she works two jobs as they say yeah well he's got he has 12 companies so all right well now I'm
19:25 saying she works she works two jobs but he owns 12 companies harder than what I do though when you're curating Haven or the um the new center yeah Haven City Market how do you go about that how do you tell people you're not right for us how do you try to get other people to consider it I think we are scoping out for a mix right we want Concepts that we know will bring in a natural crowd already like you know certain things they'll look for like you come there you're like I don't want these crazy things but I want a good burger or what chicken wings you know you want you want those some of those established Concepts but you also want some of the things that are going to drive people to make it a destination like hey I'm like an Ube corn dog like an Ube corn dog yeah I'm willing to drive out from San Diego going to West Covina to try the Ube corn dog because I can't get anywhere else and we want to
20:15 mix I think we want a good mix of both so like a chain like a Philly steak places like I want to be in there you'd have to go you got to come with I think I think they have to fit they have to fit within the whole place right they have to make sense like are they way too big are they a sub borrow as I don't want to borrow it sure if there is a saboro yeah dude you're lost within like a certain distance of your place it's cheaper rent for them no for you guys because like you have to be next to us tomorrow what if the guy's like I'll pay double no I can't do it damn even then wow yeah what if I'm in a strip mall and I'm like I want a really hard cult calzone why do they always look good and then you get it and you're like so disappointed tricks you every time it's like so bad they've got it down to a science just because yeah
21:08 it looks good you know how you were saying that one of the places in there you would partner with personally yeah yeah how do you pick which one that's going to be I think we're you know that that's a that's a whole again getting to know the partner uh the whatever their concept you have to find the goal so it could be anything it could be anything we have to we definitely have to you know we've learned a lot from the past and we've done similar things that we haven't posted publicly but this one's gonna be posted publicly yeah so we're gonna have to be we're pretty much getting you're getting in bed with them right they're gonna be married to this partner and making sure that they know how to operate a business we gotta have to hand hold them a certain way do we want are these people that we can do we like actually like we don't like them and they might do well but we don't get along though we'd rather not just that's everything right there yeah so you don't just show your boxers to anybody just you today I can't even see them you're lucky I can see them that's just me and Steve baby but thank you check it out
22:03 everything's very thought out foreign
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