0:00 bro drinking water making you a ████ it makes you look you look so whack though like oh I'm so thirsty especially yeah these yeah cuz if you like imagine you just took a guitar into a onto the stage right and then like oh I'm so thirsty [Music] though do you guys know what liquid death is I love liquid compan I never drank it yet it's just water in a can what's so delicious about it does taste really good coming out of a metal C you know everyone talking about the Plastics marketing is delicious so that's the whole point of this right so basically they turned water into a can water and a can into a billion dollar business now they're valued like 1.4 billion and it's just like like Ryan saying it's just really cool branding and kind of FY marketing
0:52 yeah right so they were created in 2017 W billion dollars in seven years yep jez yeah so they just got valued $ 1.4 billion they survived a t pandemic in a release they crushing during that oh dude they were smart they were one of the first like big podcast like brand deals that you would see everywhere everywhere and you saw them they really did product placement everywhere I remember all the shows had a liquid death can in them didn't matter who I didn't know what the and they had merch the way that Supreme does ████ where like you'll just see liquid death branded random objects and it's just water there's nothing no sparkles nothing they flavors they do flavors now yeah get but they start off with just canning water just flat water and sparkly that's how powerful marketing is it's like they're literally just selling you w and
1:42 it's the absurdity that the the design looked so like overly bad yeah I thought it was a beer company yeah exactly well that's what they did right so so part of what they did as a strategy was making it so that you could be at a bar with your friends and say like you don't want to drink but your friends are drinking you could you could get a can of liquid death and you kind of blend in like you look like just anybody else at a bar yeah that's true it's not like you have a Kirkland bottle in your hand or an Avon yeah where it just stands out you look like you're drinking out of an Affliction shirt yeah and that's what the that's what they're saying I'm just getting hydr your right now that was they say was the key to their success really um was branding cuz if you looked at branding in the bottled water category it's all about how pure it is it's from Fiji it's a glacier that got melted into
2:32 your bottle M spr dude the homie Alex lift God guy he went to Whole Foods or whatever air one he bought a $17 bottle of water wow what it's it's good but I think he messed up of course but you look at the marketing right on it and it's like it's Health grade water it's l it's a big L it's like take the L it's like what is it it's it's going to rejuvenate your cells it's like what the ████ also like that that pH water pH balance over a period of time also just goes away anyway you know what I mean it's like when something's like alkalized or like ph balanced the right way like only in that moment is when it's like at its purest level there's no yeah s███'s for fish dude pH stuff is hilarious shut up yeah ionized water what does that mean can anyone can anyone that drinks ionized water religiously tell me what not even they zap the water with electricity they're the ones that say you just got to drink
3:23 it to find out yeah yeah yeah yeah what are the benefits of ionized water they zap it with electricity dud I like the kangan water uh MLM stuff what's that there's MLM for water I was I worked in their shipping Department I used to ship out ████ machines all yeah K water machines people would like it's like a $3,000 machine or some crazy I don't know how bro they shipped out like a million dollars worth of machines every day is that the thing that you had at the old Studio no no no no no Kang was a whole different we had a flow water thing I know a guy that sells it on his Instagram and he has two Lambos so it's MLM yeah you know why cuz have Lambos unless it's ████ MLS each each one of those machines are like 3 to 5K or some ████ and then they get a fat cut every single time they sell first you got to rent two Lambos and then you got to sell the water it's just filtered water is that
4:14 what it is like it's like a Purify it is the filter oh okay you're selling the filter yeah you're selling the whole machine no you're selling a healthy life you have my attention but imagine taking the Imagine taking the RIS right you're you're doing a water in a can and you're like well all these water companies are doing like how gray it is how pure it is Superior levels of hydration what if we're just going to subvert all that and say like totally Define it ████ you and it worked so it's genius I love it the disruptor brand they need to do that with like a Neosporin thing that's like is this ████ won't heal you for nothing your wound's going to get bigger Battle Scars are sexy o what if we made unay chapstick unay put it on put it on and you ain't gay no more or just call it cstick yeah n that's gay that's gay kind good maybe you want to lean into the gayest these days yeah that's gay
5:04 that's we gay is okay 2024 dude dude Stick Dude stick ████ like I don't know the this size that sounds kind of gay well they do do that with they do that with like wipes though and like doctor Squatch and ████ yeah dude wipes he made it gay it's a shape of a dick dude sck it's a dick n it's got to be the shape of a ████ wrench or something oh yeah the CEO's name is Mike Cesario nailed it he says he says we're making fun of the ████ corporate marketing that everyone hates people now spend $10 a month for adree services cuz they have no entertainment value we're making fun of that marketing with our brand yeah that's tight people love fun ████ so there's a in the fitness industry there's the um I think the brands called ILO they make weights right just like plates and bars and ████ like that it's very boring but I
5:55 remember they came out as a gag they're like we're just going to make a 20 lb coffee mug so even to pull it off the table and that ████ sold out that's sick so I think people just want dumb crazy wacky ████ cuz people were so used to like ████ just WR I'll just make a coffee mug with hella adhesive so the first time you put it down it's stuck to the ████ table you know what's cool though is that they did it at the right time because it's at an oversaturation of the same marketing and water that's been going on for so long all the brands are the same ████ the all the same so it's almost like what's doing that you have to think about like what's doing that right now like maybe like athleisure or like was doing that too much and then you're also in a space where it's like everybody started going crazy about like microplastics like if you leave your water bottle in the sun all this stuff and they're like okay here's a ████ aluminum can it's making our but ho smaller that's what they say Apparently one they say that my to be smaller they
6:46 say they're associating plastic consumption over like tighter ████ well since the 70s they're saying that because we're plastic so massivly adopted and it's the cheapest thing we can make since the' 70s birth rates are going down sperm rates going down but also tighter ████ smaller yeah that's like it's it's a joke but it's like a real ████ all if you like anal sex you should give a lot of plastic to I think it's not the ████ it's the it's the space between your taint honestly is getting smaller but you want them to get tighter butt it's already tight think about it though okay you don't want this ████ to be like ████ apoplectic when you're trying to get in there dude dude you don't want this chick like ████ would you call me man no imagine screaming her head off as you're trying to get that thing in in there you want it Loose yeah I wish I had that problem Steve Green do you see it yet do you see it explain it more
7:36 more adjective all right give them liquid death so they don't get tight butool thank you Joe so one of the things the CEO is saying is that musicians used to do concerts and they would want to just drink water on stage but they were too embarrassed to just drink water cuz the image and ████ so they would pour water into like energy drink cans so at least like you know so yeah so then liquid death real issue bro drinking water making you a ████ it makes you look you look so whack though like oh I'm so thirsty especially yeah these yeah cuz if you like imagine you just ████ took a guitar into a ████ onto the stage right and then like oh I'm so thirsty though if you imagine like Gore trying to drink a bottle of water doesn't but then if everyone knows that that's a can of water isn't that still funny yeah it
8:28 just doesn't look like this you know trigger you to notice it also also it's considered cool now cuz it's also an expensive ████ semi unnecessary water in a can right still just water but you're just choosing to pay for it and The Branding is that a higher thing it looks cooler everybody who does it is ████ cool it's crazy cuz they identified that people will pay to look cool that's all it is since the ████ maror all days they're just like it's also a sarcastic cool like that's what I like about it cuz like imagine your favorite rapper coming on stage and this one had a camel back like drink water you're like this guy's so ████ whack dude why does he have a cam B on he's thirsty dude who's thirsty water is just like I don't know it's like a sign of weakness just look so gay cuz you're thirsty but it's also about wear right cuz if a r if a rapper opens his fridge up and we see water it's fine we don't
9:19 expect that's true much else but when you're on stage at the venue with the lights with the people and he bust out a camel you better be drinking GRE Goose that's what he he better be doing that oh my God why is this guy being so responsible on stage I we got to stop drinking water on camera we're probably looking like such ████ ████ out here I know we need to get need some harder water this is ████ ████ sh we should start breathing gaseous death you know what I mean we should start doing whipits on camera it definitely did make the the marketing the original marketing for water look so funny yeah well that's the other thing too ever so quickly at the end all this stuff is always plastic right and liquid death they're basically about the cans because they're easier to recycle and ████ like that plus it tastes different it does taste it does taste better I cuz I got a smart water that was in a metal container even that
10:09 tastes better too smart water is doing metal containers some of them yeah especially at the airport you ever buy for $8 you ever get a Coke out of a plastic thing it tastes the worst that way can is good or glass is good or out of the McDonald's Fountain is the best the best alltime best the Sydney Sweeney of coke no no we can't talk about but we talked about an earlier video oh might all we also talked about McDonald's off camera we can't talk about it now all right we're going to take it [Music] out
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