0:00 Okay, so you guys hear about Kai's Cenat basically making almost like a literal college somewhere in the middle like Arkansas. He took over a campus and did streamer university where over a million people applied and only 120 people got in, but he kind of did this super legit. It just finished, but I'm talking like the professors were famous creators and celebs like Ludwig or Duke Dennis or Pokimane. T-Pain Lil came out. Mr. Beast ran a $100,000 treasure hunt around the campus. Epic Games dropped a Fortnite hunt for prizes. At one point Kai chartered a private jet to go pick up a student who missed his flight cuz that's really great streaming. >> Yeah. >> You know, like this the scale of this is just insane and they're saying even like next year they're doing this in Europe. So >> That's crazy. >> At one point they're streaming on Twitch and YouTube at the same time peaking at over a million concurrent viewers. >> Wow. Well, I mean if everyone's
0:50 streaming simultaneous, they're adding all those views, I think. It's not one channel. >> But the idea that it's all around your ████ though. >> It's like if we had the JK school and then like everyone there was recording at the same time. >> But one of the things that's really interesting is like for example, I'm not super familiar with like streaming culture. I'll be honest about that, but I feel like it feels like almost really early like YouTube culture in a different way where things like collaborations and just like the like the influencers like rising in a certain way so everybody's trying to be that versus like the content now. >> It feels like that, but then done on a way bigger scale. >> Yeah. Yeah. Yeah. Yeah. >> With this gen versus us is we just wanted to have fun and create. They are so strategic. Like these classes, I saw one with Ludwig and like they're actually giving people
1:41 business game. And like they have formulas and they break everything down. And it's not just like for the passion or for the people like how we we had no formula. So it's like we were just it's like we were jamming out with each other, right? But then what these guys did is break down a theory of what is successful. This is the hook. This is the whatever. And I'm like, damn, that's so next level. And it's also awesome seeing this cuz imagine being like 16 and you have a road map of like monetizing your passion. And [snorts] in before, we were just shooting in the dark. We're like, well, Tim's coming out with t-shirts. Should we do t-shirts? All right, we'll do t-shirts. Wong Fu has uh stuffed animals. Should we come up Yeah, let's do You know, we're just doing that. But these guys, they broke it down and
2:31 they're learning so much of like actual entrepreneurial skills where they're like, okay, so, you know, you do this and you're going to get ████ 10 grand here. You're going to get this here. And then you ████ you you you spend this money for these editors and these clippers and then you ████ expand it going this way. And I was like, that's ████ crazy. Like, we had nobody talking to us like that. >> Yeah, it is a whole new world and it the the speed at which it moves, I feel like it's so exponential now that if you don't actively try and stay kept up, like you get dusted quick. >> And the numbers that they're generating is different. So, like, when we started YouTube, right? I think like the top creators, I don't think they broke a million dollars. They were like in like Yahoo posted an ar- article and it was showing like hundreds of thousands of dollars, but that was enough to make me excited. Like, oh my god, like our friends are
3:22 making $100,000. And then um later on, you know, I think even the subscribers, like people didn't have a million subscribers. That was a big monument. I think Michelle Phan was the first female that hit a million and then maybe Ryan Higa was the first or or Fred. But anyways, it wasn't that many people that had a million. But now it's like so many people have 10 million and above, you know? So, now like there's way more money involved because when we started uh there was no money like there was no monetization program. Everyone just did it for for the love. >> Well, there's also no way to collect money from the people that were watching you unlike streaming today. Streamers make money from subs. >> Yeah. >> They make money from donations, they make money from like all kinds of different ways versus you know when you guys were making those fun videos. >> It's just ad rev, right?
4:12 >> Yeah, and there's no mobile either. >> Yeah. >> Mobile view like when we're getting ad revenue we weren't even getting ads from mobile views. >> Damn. Only desktop computer views? Jeez. >> Yeah, I feel like this model always repeats itself like history. >> Yeah. >> Like if you think of like like Earth, Wind & Fire or something, right? They're like, "What? We were number one on the radio, but we don't have money like Drake does." >> Yeah, yeah, yeah, yeah, yeah. >> They're like, "It was cool though if we saw like a hundred grand split ████ 15 ways." >> I know, [laughter] yeah, exactly, yeah. >> For sure. >> Yeah, or yeah. >> Like Drake makes a hundred grand in one day. What the ████ >> Or it's even like the advice that you might get from an educator in that world telling you to hold on to your own publishing >> Yeah. >> at any means necessary. And then you have all these artists that some random person owns their publishing and they don't get anything. That's freaking nuts, yeah.
5:03 >> Yeah, I think that was the craziest takeaway that Lud- Lud- Ludwig guy. Um I saw a couple of his um clips and I was like, "This guy's actually teaching game. Like this is some really high-level stuff." And I was like, "No one was talking to me like this when I was When we got in the game we were late. We were like 20 mid-20s, right?" And some of these kids they're like barely in high school. >> Yeah. >> So I'm like dude, they got a really good head start on this. >> Well, like IShowSpeed didn't he like start when he was 13? And then he actually didn't really pop off and he reinvented himself and then like later on. So I feel like these guys like they start way early and they do a lot of that trial and error period before they really polish who they're going to be later on. >> Imagine the tech that you have at your disposal though when you're like 13 today versus when we were 13 though.
5:55 >> Yeah. >> Oh, yeah. >> normalized. >> Think of Think of the video games that you were obsessed with. But then imagine like what do they have as tools today? You know? And And the dopamine hit that you get from like streaming versus Bubble Bobble. >> It's also very short-sighted I feel like in our generation because I've heard it so many times people would go like "Why would you want to watch someone else play games?" And it was like all of those people were wrong. >> Yeah. >> Every single one of those ████ people were wrong. And it's crazy to think that was the majority opinion. >> Yeah. >> Dude, people aren't starting People are finally starting to realize how much money is in e-sports. >> That's what I'm saying. E-sports is the biggest thing. >> They're just starting to realize >> General population couldn't have been more off. Everyone was saying that ████ >> Yeah, wasn't it like a whole meme on like back then of like
6:45 oh, you know, you can't make money spent like playing video games all day and it's like do you know how many people are crushing it right now? >> Those guys made the most money. >> Right. >> part is the army has their own e-sports team. >> [laughter] >> Like that's how crazy like how official these things are. Like um I saw this one like uh social media seminar or expo and there's a guy in the military uniform there and they're asking him like, "Oh, like what are you doing here?" And he goes, "Oh, I'm the social media manager for the army." >> Damn. >> So he's like a enlisted like this is how legitimate like this thing is. >> military benefits later for being a social media person for the e-sports team? >> Uh potentially. But you could be Yeah, you could >> it. I get it. That's tight. That's
7:35 tight, man. >> One of our family friends they had like a troubled kind of teen like he was just not ████ doing anything in life, but he played a lot of like Call of Duty, and then his parents were like, "Dude, just go into the military." And he goes, "Okay." And he actually did really well. And he he owes it >> Killed a bunch of people? >> Yeah, probably. But But he he he owes it to the hand-eye coordination and just having a passion for it. So then it's like from being a ████ bedroom warlord, he he actually became a soldier, you know? But it's like I think like now there's just so many opportunities in the online world that we didn't have. There's so many ways to monetize. There's so many companies. Like it's the thing now. Like Who's buying ads on magazines, TV? Like that s███'s dying.
8:25 All the money is in influencers, all that stuff. So I'm like, yeah, like that's crazy cuz we didn't have all these opportunities, and we didn't have that much competition either cuz it was really hard. So like back then, you had to If you didn't have a camera, you had to rent it. Right? And then if you like you had to like like record it and then upload it, and then you had to understand how to like edit it. Now the editing tools are so much easier. You can even get AI to edit it for you. >> I've got it on my phone. >> Yeah, like it used to take a ████ week to edit like a 3-minute skit. You know? Like It took a long time to just render ████ like whatever. Export, upload. Remember that? >> Yeah. >> Dude. So like it just took longer, so the barrier of entry was harder, and tech. Like you said, like if you don't
9:15 have money for like the best tech and camera and whatever, like Dude, I remember like we would we would lend each other tech. >> Yeah. >> Like now everyone could just do it on their phone. And forget about live streaming. Like dude, that s███'s like bare Like some people did it. Like Andy Milonakis, I think, is one of the OGs. Like he wouldn't live stream, but he would go on a webcam and upload clips. And I remember like that was some That was before YouTube. But like, dude, that's pretty cool though that these guys are doing this. It reminds me of our vlog era, where everyone was vlogging and collaborating, and then like life vlogging was like such a cool thing. You upload and you get to see every single day like what someone was doing. >> Yeah, I remember the massive burnout from that, too. When all of those people were just like,
10:06 "F███ this, dude. This sucks." >> Me, too, dude. >> Yeah. >> [laughter] >> I looked at our vlog page, like me and Geo's, recently. I think our last upload was like 2 years ago or something, or 3 years ago. I was like, "Damn." >> Yeah, that takes a lot out of you, I'm sure. >> Yeah.
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