0:00 [Music] What's up everybody? This is a super insider episode of the Careful Boys where submitted by Eric on our Discord for those patrons who have subscribed and pay our bills. Thank you guys. Thank you guys. We appreciate you. We couldn't do it without you guys. Inside our Discord and chat with us. Come inside us. Uh Eric asks, "Can we get more insider info on June?" like kind of like a check-in for Nick, but with like Joe and Bart and stuff. Like what's up with Jun Beam? Not just Hawaii. Maybe everything plans, collabs, things that you were sort of talking about that you're not allowed to talk about. I don't know. It's insider. It's an info insider episode. Whatever you want. Not my question. Submitted by Eric. Check this out, guys. We just opened up our 13th store. Really? It's pretty cool,
0:52 right? We're at Congrats. That's a lot of stores. You guys are ████ mogul. You guys are matcha mogul. I could tell you all the locations. I got to look it up though. So, where's this? Where's the latest one at? West Coina. Really? Yeah. Wow, bro. How come we didn't know about that? That's in our neck of the wood. That's a Well, that's in my neck of the woods. We're not going to tell you these things. We're finding out right now. Do you guys have a grand opening or anything? Yeah. How long ago? I wasn't there. Really? You weren't there? No, I wasn't there. It was like a couple weeks ago. No, it was a soft No, sorry. It was a soft open. So, you guys haven't had a grand opening? I don't think there was a grand opening, but it was like a friends and family and all that. Yeah. Yeah. Well, we're going to go then cuz we like J. We missed in Westminster. West Coina's right there. Fullerton. Fullerton. Yeah, I think Fullerton is the It's close enough, right? And one day I hope for it to come to Garden Grove or Westminster. Let's go
1:42 to the West Coina one. Just franchise it. Can help maybe. Yeah. I don't man it's it's it's pretty crazy like just to think what uh two years ago we had like three locations. Two years ago that was fast. Yeah. No, it was two. No, hold on. What is that? 2023 rolling. Yeah. We only had three loc three or five locations and then this year it just went. Wow. Yeah. Los Angeles to Irvine, San Francisco, Liverour, Portland, Wiki, Princeton, Richardson, Katy. Some of the ones in development are Mour, LA, Seattle, San Diego, Mountain View, Bell, Austin, Boston. Oh, it rhymes. Austin, Boston, Austin, Boston, Austin, Boston, Boston, Custin, Salt Lake
2:33 City. And some of them are also in the pipeline which is like we're going through is Sacramento, Houston, Orlando, Kirkland signature Kirkland. We're going to be a Costco one. Dang. There's two in Seattle. Wow. That's amazing. You guys are like the McDonald's of matcha. Matcha community and people believing in what we're doing too cuz we're doing it with franchises. Oh, it it takes people believing in the movement. How much it costs to to get one of these? Well, most of it is uh construction cost. So, like it you can generally get away with maybe anywhere from 100 to half a mill of upfront cost. Damn. But there's so many ways to do it. So, like um my buddy who
3:26 does a lot of entertainment centers and like he's got one at the Caesar's Palace and like all these like Irvine Spectrum, he he's like if you know your ████ like malls and all these places, they have a lot of money that they need to spend every year. And if you have a good enough concept and if your store is guaranteed to bring foot traffic to that area, they'll build out your whole thing. Wow. And there's there's so many things that I learned about creative financing things that you don't have to save up all your money and do it. So, like if you guys are really interested in opening up uh June yourself, just go to, you know, Juneshop.com, check out the franchising link and you you think you need a million dollars to get this stuff going. But, dude, one of our
4:16 franchises, I think they took over a space and got it going for like 10, 20 grand. Wow. For $5. Like, that's super cheap, right? But I mean the rest of it was like you got to get the fees, you got to buy the supplies. Yeah. But that's the cheapest part, right? So like the fees and supplies, it's my build cost me half a million. Damn. It was super expensive. But I'm I'm a unique uh story cuz it's Wiki, right? It's wiki. It was during it was during co So uh everybody in Hawaii during that time uh was paying a premium on construction. Damn. Um, also we had to use union contractors because anybody that builds in Wik Ki there's specific center, right? There's c certain rules. Yeah. Um, yeah, there's just all kinds
5:07 of stuff that I didn't know. But, um, yeah, if you're not, you know, in Beverly Hills or Wy Ki, like most people get away, you you could get you can open up one with a couple hundred grand and a lot of the times, uh, landlords will pay for certain parts of your build. So yeah, it cost me $500, but the landlord paid like $70,000 in plumbing. Damn. So there there's so many things like that, right? And the best thing about a franchise, I think it's the perfect kind of starter for being your own boss if like cuz you have the blueprint of how Exactly, dude. And I know a lot of people out there like they're professionals making like, you know, 100K a year and they're like, I have all this money saved up and I don't want to work in corporate anymore. I think this is like the perfect kind of place for them to go, well, I want to be my own
5:57 boss, but at the same time, I don't want to like try something and fail. It's already pro a proven concept. Getting like a brand behind it already, dude. It's there's a whole system behind it, especially like from when I started versus now because I made hella mistakes. I reported that back and then now they they readjusted everything. It's refined. Yeah. So now you you're just taught how to like hire everybody, train everybody, make all the ingredients, all that. And then the marketing is done by corporate, right? So you don't have to like um That's a great setup. Yeah. You don't have to build a brand basically. It's already there. Yeah. So, like if a Jumbi opens up in Chicago or whatever, we already have a fan base of people that's heard of it that's probably visited when
6:49 they came to LA or Hawaii. And a lot of our franchises actually they were vacationing in Hawaii and then they saw our store and then they said, "Dude, I want to bring this to San Francisco, to Hawaii, whatever." I mean, to to s Seattle or whatever. D. Yeah. So, it's pretty cool, man. Um, I think that's kind of like one of the most liberating things though is seeing people um, finally take that leap of being their own boss and then taking control of their time and then being a part of the Jumbi team. Cuz like for me, we're surrounded by creatives and entrepreneurs and people that already kind of been I wouldn't say off the grid, but like self-employed, right? And then seeing the courage that like corporate folks have and then they're
7:40 like, "All right, I'mma do it. I'm I'mma I'mma build something for myself and then they have that time freedom and all that s███." I'm just like reliving it almost all over again seeing them do it. Yeah, that's cool. And by the way, there is a coming soon Garden Grove. Yes. Oh, it's not Fullerton. It's Garden Grove. Yeah. Thank you. You didn't think we could do it? Because Fullerton's not that far, but I never ████ go. I can't believe you're a hater like that. It's funny how I support your friends. Be a lover. Support your friends. Yeah. And then people always like wonder like how we're involved in June cuz he's like, "Well, do you guys own the whole thing or like what is it?" And then so well back in the day when we were you know getting YouTube like going I had this thought that it's not going to last forever and what are we don't have 401ks
8:32 so we got to start investing into different things. So like me Bart and a bunch of us uh like David so everybody that were creators at the time we created a syndicate to start investing into things together. How old were you guys at the time when you guys kind of had this mindset? Maybe 30. Around 30, right? Let's go, Nick. All right, we're going to open up a Jumbi Miami. Okay. Okay. Miami. Sorry. Continue. What were you thinking? Cuz we started before when it was Pop Bar. That's when we first started. Yeah. Pop Bar. Yeah, cuz our buddy that uh the founders of Jumbi, they uh they're from New They're from LA. They went to New York and then they went to college there and then they retired early and then they uh they built like a a wedding photo booth company and then so they came back to LA
9:24 and then they're like I'm bored. I don't know what I'm going to do. So then they bought this franchise and then we were like hey um you want any partners cuz maybe what we can do is invest and then we have a team of influencers that are also investors. So we'll jumpst start whatever you guys get into. So then we became partners into that and then you know we did a grand opening. We had a huge line and then from there they started learning the whole franchise model and they're like I think we can do this without having to buy other people's brands. So they started doing popups at Smoresburg and start incubating different ideas. That's when you guys were doing the Chichi Dang. Yeah. We did Shrimp Daddy, all these different and Jumbi. Yeah, Jumbi. Yeah. And at the time it was called Sip
10:14 Matcha. Yeah, that's right. That's right. Damn. Back in the day. And then they the the several concepts that they had for like three years, four years straight, they were number one of the pop like of the popup. Like they were had the biggest lines, everything. So, um, they're like, "You know what we're going to do is we're going to grab the one of these, which is, uh, Sip Matcha at the time, and we're going to convert our Pop Bar into that." Cuz what happened with Pop Bar is they expanded too quickly. They hired some cosmetic CEO to run it and it wasn't being managed very well, and they caught wind and they're like, I think it's not going to survive. So they're like they took a little L and then they just turned it into sip matcha and they started uh testing at a
11:06 physical location cuz it's so different from like having like a tent setup to like a real store that you have to be open every single day and that's when they're like all right we're going to we're going to work out all these issues here and then once we can do that maybe we can expand into like five stores. So from there, we opened up one by UCLA and then um we were the goal was just hey, let's get five stores going and then like we can all collect some like passive income and then be on our way. And then we had an opportunity to open up a store in Chinatown, you know, when they're building all those new apartments. And then my buddy was like, "What if we just franchise?" Because instead of, you know, us putting, you know, half a million dollars every single time to building these stores, why don't we just take a smaller piece
11:56 of the pie and empower other people to expand the brand and then they could be their own boss? Yep. And then he's like, the money that we have right now is only a couple hundred grand. He goes, "We could either open up another store or we can use this for all the legal fees to get us through to get the trademark to do to do all the stuff to get us franchise ready, all that." And we took a vote and said, "Let's just franchise. Let's just go big with this." And then so this was what, like 2017, 18, something like that. Damn. And then so from there, we were like, "All right, let's go." Oh, and then you know they kept it going. We did our part growing JK like pushing everybody to all the stores and then COVID hit and that ████ took a huge like
12:48 hit cuz like you know that's when nobody was going out and then we were just like how are we going to pay everybody? We had to shut down the store for like 3 4 months. we pivoted to e-commerce and we just started selling matcha um online and that kind of saved us for a minute. When the stores opened up back up um nobody wanted to all the people that were interested in franchising, nobody wanted to open cuz it's risky. It was it was super risky. Yeah. And that's when me and David were thinking about we go to Hawaii like four times a year. Why don't we just open up a store there? And then I was like, that's my dream is like I want to be surfing. And then like I walk into the shop and I'm like, good job everybody. And then you know, give
13:39 everybody. Very naive idea of like what it means to to run a brick and mortar. But now you know that's like experience. You can't like, you know, you can't just buy that experience. you have to go through it and do the work and everything to know what it takes. And now when you do franchise to other people, it's like, oh, you know exactly how to, you know, make it work. And that was the biggest thing is like since we were already a part of a franchise on the investor level, I wanted to be in part of the growth of hey um why don't I go through it and if a YouTuber can be successful running a shop with no experience, then I know we have a good system that we could teach other people that have little business. And you also help refine the system by testing it yourself. It's kind of like um when you start a business and you're the CEO, but
14:30 you're still on the ground working with everybody else. That's like the best way to grow it, I think. Which is why me and David opened up our own store in Hawaii. So, so it was really partly like, hey, let's also be a part of the testing cuz at that time we were store three or four. I think we're store four or something like that. It was LA like Rolling Heights. Um, Princeton was Oh, Princeton, maybe. Princeton. Yeah. And it was us or Dallas. Yeah. Or something like that, dude. From four stores to 13 is pretty crazy within that short period of time. And that was pretty cool because we're actually the most successful one. Test tight. Let's go. Yeah. The matcha. Yeah, I know. And we had a rough couple of years. Yeah. But that's ████ awesome, though. Yeah, dude. We were Well, it cost a lot
15:21 to run our shop, but we were like from almost not making rent to like surpassing a seven figure like Oh, yeah. Yeah. mark really quick. That's ████ sick. So that that was a huge uh lesson, but I'm really glad that we did it like that because I report back so much ████ to the um to corporate and they can adjust everything cuz the thing is like we're in a perfect position where we can go through the highest and the lowest and figure out what the pressure points are. So for example, like if they don't get like a thousand people walking through, they don't know what the limits would be. They'll never experience that. So since we experienced that, we can figure out the most efficient system and then give it to them. Yeah. Yeah. Yeah.
16:12 That's so And you're inclined to do it because you're an investor too because if it was just a random franchisee, they wouldn't care as much as you would because you have a stake in it, right? So because of that, I want the betterment of all. Right. Yeah. Yeah. Yeah. And so we got it down to where um we can service about 60 orders per hour. Wow. So that means I can make and so one order is not one drink, right? On average, one order is about 2.5 and something else. So like let's say if someone comes in, it's like a drink for me and you, maybe a little soft serve, maybe some stickers, and maybe a t-shirt. Yeah. Yeah. Yeah. And then so figuring out
17:02 that system was really fun. Yeah. That is that is the work that gets everything going. That's the fun part for sure. But I think ultimately since we're invested into the whole thing plus we have our own store uh it's been this really weird like where you care about everything about it. Yeah. That's cool though. It's your baby. Yeah. And right now I think the focus is to build the the Jumbi family and then like inspiring other people to be like um you know just to go out there and pursue their own destiny and build their own stores and then like spread this around the nation. Yeah, me and you, Nick. All right, put it on a June B. But we'll only do coffee only and just see what happens. We're going to not follow coffee. Just don't follow the rules. We're not going to follow the rule. We're going to do it our own way. We do have coffee there, but not without call it boatan.
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