0:00 right now I fing love like what we got because it's almost like we filtered all of these dumes and we have the best like fan base in the history of JK it's like quality over quantity it would be nice to pay the rent though okay let's do that Let's do let's get big let's blow up let's sell out we're going to sell out we're going to sell [Music] out welcome back to JK office hour part two whoop we're we're confronting John Bart about all of our grievances what was what was the thing you were just saying yeah when we cut you off to start recording he says he invents everything and then everyone not bad which is true by the way he stole his ideas you saying something production wise we were talking about um how to make the concept of live streams work and then how they
0:51 work in general um in Vegas if we were going to do that uh from an operation standpoint I do think that there's an efficiency element into it because then if we're doing live streams then there's no editing that has to happen and post production so we could fire Canon his team yeah the most expensive unnecessary part will save so much and then on the other hand too from efficiency point of view too like in terms of the topics the discussions the things that we would actually like figure out and talk about there's also an efficiency by way of interacting with the people live as the content Fuel and and creativeness rather than interacting with them 3 weeks after we filmed it yeah yeah some people think that's cool it's a great idea I've always loved live streaming I just never cracked the code of how to
1:41 make it happen cuz we didn't have internet in this office when we were an internet company for the first 15 years very true that very bad for a long time but were you here Steve when we started filming and there was no Wii yeah is that crazy well no the Wi-Fi just didn't work well you know why they didn't have cables installed I think we ended up having to put like T1 in or whatever and it's like $300 a month or something you guys had actual TV no we had satellite yeah it was a satellite weird and it was really shoty Wi-Fi yeah that was the first time when we got it and then we found out that the cable company I came here 2015 for the first time you guys had the satellite mhm so what uh for lives how how typically like it's what we did last time was I want to say like kind of an
2:31 anomaly because normally we probably wouldn't do 12 hours for sure no but that is kind of what let's say if you're competing against some kid that's what he's doing yeah for live streams go for like 58 hours so it's a little bit like well I think our ours will still be news-based it would be news based I think so we I mean if we're JK news and this is just a different version of JK news I wouldn't necessarily stray too far away from like what it is that people enjoy coming you don't want to do 8 hours of us like making fun of your career kind I have a feeling no matter what the ████ we do you're going to do write that down someone write that down no but imagine like so like usually as a host right we're up at this is my career it's you guys too you so imagine imagine it's like 10:30 p.m. night before we shoot right and like we're trying to come up with the format for the for tomorrow we're coming up with articles
3:21 blah blah blah instead you wake up you grab the ████ news articles we go to the office wherever the ████ and we film it live so it's like breaking news is happening throughout the day that's it and then we're just having we're just talking chilling and as things pop up throughout the day is just we're like a CNN ████ talking head that's also Imagine imagine our our followers and our fans who are tuned in live they're sending us news link and we're like all right we're going to choose this let's talk about this oh wow that's a that's a PornHub link thanks wow you want to hear you want to hear an interesting thing that I that I kind of noticed that I don't this might be a good thing or bad thing I it weirds me out a little bit that the reason to keep things news is just because it's called JK news if you look around at the world around you now everybody's channel is news they just don't say their news everybody is on a
4:11 if you scroll through shorts someone's giving you news they're not a news channel they just a person we're not a news channel but we don't have to keep doing everything cuz it's JK news you could just do whatever you want and news is naturally a part of people's content yeah but but I agree but what's what are we interested in that day really is what you bring in right yeah he's saying change the name and change I'm saying that like news is this room but like if you do a new thing over there like you don't you I think it's redundant nowadays to be like oh we're JK news here's some news I guess it would be uh to me and and obviously still comes down to you guys like there's like a part of me that's like is there a point in Reinventing the wheel when we could just redesign it we call it JK fools think we nailed it we got it because like like we said news is the jumping off point to for us to be ourselves right yeah just K
5:02 fools sure as long as we can jump off and be ourselves versus like come up with a bunch of new series and games and like you know have to like build a whole no but I think you could still be news without having to say news because I think you're people's first impression if you're trying to get a new audience is like is so like careful news no I mean like is new news you're saying more news I'm saying if something's called something news the most news of the news channels does it make you in today's uh Society gravitate but then how will people know we're doing news ████ dude wait so you're saying Rebrand it but don't Rebrand it it's like the onion right they just call himself what he's talking about it's like Joe Rogan genius brain tiger belly all talk about the news they're all still talking about news they're all talking about current
5:52 events they're just not called tiger news because some people don't feel like news but I spend so much money doing the paperwork ████ and we got to do all that okay what do you want to do no I mean not not to change this I mean if you guys if we do something if we do something new like a careful boys Channel or something yeah if we do something new I think you don't need to say It's News could it be something else but under the just kidding News Channel or you want to start a new channel I don't know I don't know what it is but I just know that we can revive another Channel you know it has a million Subs use I've seen them people are asking for them but the same way they the same way they're like do ask the fields do part ask the boys last they're not wrong look ask but we can change we could change the name on it is that not consistently rewarded by the way like every time we talk about relationship stuff that ████ works right so we know that ████ gets a
6:42 pop so it's not like it's like they love relationship stuff so we deliver on the promise of the premise but then we're not titling it that we're calling it JK news so you're exactly right so we should just call it news news news maybe newsss news news news news news news news news is there a world is there a world you guys could like actually get fans to call in with like relationship problem that's what a the fields was well that's hard to do these days un it was stream though but if they call into a voicemail you think that could be remember how you told us that like remember how Joe you said that before the real news channels started having YouTube channels it was popping off because but now that the real news channels are the news channel on YouTube yeah they're not they're not finding us why wouldn't you just watch that why would you like you know like you want the perspective be looking them up to say something here Ryan's right we're
7:33 obsolete at this point it's it's really just a fan service Channel we're a bucket of we're we're here what if we lead into that then we're really here for the people that have been following us for decades I will say this though the people that I know who I introduced this show to cuz I exist on this show they really like it so there's something here that kind of works there's a lot of people that comment why aren't these guys bigger like cuz they don't put eff in well it's a just a lot man how about let's think about the episodes that popped off outside of our oncore audience and what was different then one thing was when you talked about Miranda Sings yeah that went big out it was an anomaly episode they like went boing and there were a bunch of strangers just kidding gossip that's what we all Steve day has a power that people can't control yeah scien are
8:24 trying to and that's just outside monetization patterns if you want to just do it datawise let's just look at the data is easy on all Steve day we just put in way more time and we're here for way longer that's not true that's a ████ ████ thing that people say fake news not even halfway down the list right now bro but you know what I've noticed is just even in this room right when we change it up and we do something like um o otc's yeah like out of the closets right those do way better because it's different it's always like changing up so it's it might be that the whole news thing is like yeah we're we're watching for Nostalgia but we want to see other things I think people just want vulnerable stories no matter how it's packaged and we used to do that a lot I think that yeah I think that's changed a lot actually I think pre maybe 2018 2019 that used to be the
9:18 bulk of it we would have jump jump off stories and then someone would go off into a tangent and talk about an actual event that happened to them I think this era even though it's really fun we have a lot of insight jokes that we kind of like ████ around with but there's no actual story going on and I think that's one of the things that there's a huge shift in that maybe people that signed up for the old stuff isn't getting with the new stuff I just think the news articles are generally pretty boring yeah like I really do what what if we leave select news news but then back then you remember you were part of that era before it right I was there no you're right even as boring as the news was though everyone was able to bring something to it where they actually told a story or it brought something like we kind of had to I think we tell stories now too I me literally today we told it's different and you know why what I think it is I think it's because we know
10:10 each other so much that we know those stories yeah so I guess sometimes but I don't know man I sometimes you guys I mean today I heard like four stories I hadn't heard before hey what's up guys just in case you've noticed some of these lovely Jade pieces on some of our men here uh just know that you can get some for yourself over at the jj. uh visit our friends here at this site and check out some of the pieces they've got the selection is massive you can find all kinds of different designs and they even do some custom work so if you want to check them out uh we'll be very grateful we love these guys over at J Jewelers and uh we're happy for you guys to be able to get the same stuff so like I don't know if it's that I I actually think I actually think it's just like you know we have a good familiar with each other and we can kind of reach other's minds sometimes like as far as like oh I know he wants to talk I know he wants to talk but like I think that
11:00 there's something about just authenticity that people like right like people us just being honest and real about what we think and then sometimes we get too real and everyone's like oh ████ they're so Maga and stuff but then it's like no no no we're just like telling you the real ████ about the current world that we think yeah and I'm actually glad that we did what we did before even ████ Joe Rogan came out and did what he did cuz it's like okay well that's more authentic that we did earlier but like my point is is that I think we come from a real place always and then the seed that whatever tree or plant comes out of that however ████ green or brown is what it is in that video cuz we do so much ████ content mhm like so much I think there's also this is a small thing but I think makes a big difference there's something in the presentation of your first impression when you click on the channel we need something on the front page the
11:50 same way that I updated the banner that's it's along the same family something that shows that there's a lot of people involved and where the what places they're from like if I was just a random person of today's and I was young and I didn't know who Steve was are you kidding there's so much ████ history behind this guy and you would never know any of that and I don't think that makes sense like the first thing you see should be like JK news is comprised of these individuals from these places that accomplish these things in Little Boxes you at least when like you said earlier when h3h3 talked about this channel he's like what the ████ is this format this is crazy cuz it is weird right like like you just see a camera a camera a camera it's a podcast I guess even my own best how in uh in Vegas he's like he's like oh it's a podcast I'm like it's not a podcast I'm like I guess it's a podcast I'm like but is it a podcast like that's how it is yeah we don't even know what the ████ it is I don't know if it's a
12:41 channel trailer or if it's a visual graph or something but like something that conveys why these guys get to say these things because we're not talking from just everyone's starting a podcast nowadays everyone's got a show but then we have experience that a lot of people do not have and we'll never have again it's massive too Ryan from Nepal this yeah but yeah it's like it's stuff that lends to the context of why this person's talking that way and who they are so that way not everything sounds like who the ████ are these guys you know yeah you just have that that impression every time I think for new people there's got to be some kind of like a signature you get right away it's like hey JK news it's like ████ six beta males toughest beta males around tough toughest confident beta as gay as it feels to have to like put a little bit of yourself out there like you kind of need it yeah yeah yeah in terms new people seeing the channel I also think
13:31 like we used to collab a lot before too like when when UTI comes all that stuff like those are magic those videos do so good you know um and I missed that and I think Co kind of killed it for us we just have our own little ecosystem I would like to bring that back where we work with more people again yeah but the a part of why like let's say a Jimmy Zang on here a big asset that we get is that those guys always say I loved you I grew up watching you guys I and then that whatever from people from his side that see that it creates that automatic like vetting of like yeah these guys are tight these guys are tight you know what I mean because as even as as young as you might be and you're watching Youtube and you're scouring it you're just not going to watch older dudes in you sometimes like some of these kids are just like old guys maybe we should join the daily wire bro you think they'll
14:23 have us H yeah cuz like old guys is kind of their whole thing as we got to be the but even they got new people we're the young guys they got girl Ben Shapiro they got that one black girl and then they got they kicked her out oh they did yeah they're like get the ████ out of here no I'm not talking about Candace I'm talking about the Gen Z One wood wood wood you know what I'm talking about what dud she has long hair I believe you oh yeah yeah yeah Ben Shapiro's little sister no but the black girl oh black girl yeah there's two that's like gen Z they're like modern and like yeah I'll call them and say you guys need a bunch of Asians and like like one white dude one white dude and like oh I think we we're good on the white dudes thing I like hey respect make should be now collabing with the younger uh like younger versions of this is always ████ fun
15:13 too yeah but then they'll call us magga and they won't want to be around us oh maybe don't be so Maga I'm not that magga grievances I don't think I'm not I just Trump he just brought a trump flag and I waved it around I just think I'm I'm in charge now I'm in charge of he's a white Overlord your here's a grievance here's a grievance a real one like you guys I know you're aware that every time you Maga it out we lose numbers right yes yeah okay I just wanted to be clear that we all knew that feel free to repat that do you I don't care because it's like but don't you Maga yeah but then I think when you're if you Maga at a degree that's going to well I think this is the thing you know what it is it's not it's not wrong for you guys believe it but like when we mag out there's a there's a detrimental element there's a bunch of
16:04 people that don't know that we're like satire yeah like they think we're full on ████ Maga no the energy satire but the content is honest but you know what though that's the that's the line of like it's confusing I get it because it's like oh you're kind of real but then you're also like extremely doing it for fun but it's kind of off right so it's like I think that's the that's where we shoot ourselves in the foot cuz it's for self entertainment not for be public and I think that's where we actually ████ up a lot we are so much into making each other laugh as friends and ourselves that we shoot ourselves in the foot cuz people don't get it and they're like ████ you guys and then we got Bart saying ████ like ████ Gavin Nome a good man but is there a way is there any type
16:55 of way cuzz I think the solution literally just paying off what you guys for every magga moment is there a way that like that's good though the the problem that I'm seeing is not that you're being that that you're magging out it's that the magging out doesn't add magga guys or magga viewers or magga people that's what I was trying to tell Steve the other day also though also it's like it's election season it only loses and it doesn't gains you know like that's exactly I'm on the 100% with you cuz it's like people that do that right like let's say um Andrew Schultz for example or a lot of the comedy they Maga so good the uh they're not even magging hard but they grow Their audience they they interview Trump that's like basically the most Maga thing you can do how do we get the real the good people that like that am I wrong that's the most Maga thing you're right you're right but even before that even before that they had the audience
17:46 right so even before that um they're not quite like ostracized by the by by the left audience or whatever but they still are able to grow that that's what I'm saying is we're so in the middle that no one likes us I also think it depends on their I think it depends on the history a little bit so someone like Bobby Lee who has been online way longer than Andrew Schultz has since Matt TV days I think they assume he would be left so if he came out with any right stuff which he said himself he know he would just get crucified so he just stays out of politics Andrew Schultz came in during pandemic being kind of Against the Grain so day one it's like okay part of this right Joe Rogan whatever group so I think the context of how things develop matter um I think for us we probably
18:39 fall more into the Bobby Lee category which is why I think it's a little bit tough just like Rob Schneider remember he started going right people like what the ████ is this ████ you and they're like dude this guy's a legend but I saw him dropping followers and all that stuff too Kevin Sorbo so I just think it Kevin Sorbo so I just think it depends Kevin Sorbo went from Little followers to little followers was sad sad to see so I think it really matters like the whole context of it yeah and and and that's why I ran a poll cuz I wanted to know like if today if we start playing around with magga content and whatever like how people feel about it that's maging out by the way are even but we are we are very balanced we are very balanced there were a third that don't give a ████ right and a third who are uh Kamala supporters in the
19:29 third that were Trump supporters when we did the live stream I threw the pool live and it was still like a good number of people that were maybe 25% Cala and then 30% Trump and so a lot of our fans who aren't like Avid commenters right they're like we get you guys we get the joke that's going I voted for Kamala I still love you guys we love them but we can't just we do say buy and throw away all the people that just go I'm ████ unfollowing you no Bart says please stay pleas stay please all cap please he begs he gets on his please on a business like just at the end of the day like I have to agree with Ryan is like if we are going to play this game it still has to be beneficial cuz we lose from both sides cuz we want to be ████ fair and both sides hate us and it doesn't work
20:21 you're telling we got to lean into one side well how do we get this no it's just we have to execute making fun of both sides better there's a power vacuum right now there's a power vacuum we can take advantage we're all left now we we pounce cuz I I highly believe that without changing anything there's people out there that do ascribe to that humor and even if you're being serious they do like that how do we get them in our numbers it's like do we have to like make I don't know like handshakes with ████ Black Rifle and everybody under there like all these like who do we need to know in the industry if I don't think it's I don't think it's strategic you don't think it's strategic no I think it's authentic but we've never done it that's the only thing I we but we we actually have a good group mind in this room and then sometimes yeah we do go like to the eenth or whatever but the people who get it get it I just for me it's like I don't know but that number
21:11 is going down all the time dur the election you're right I agree with that well even beyond the election it's been happening because they just say we're problematic and whatever my whole thing is there are people like that exist but we suck at getting in front of those people that's what I'm saying yeah how do we find those ones the same that when we had we don't have to be fully leftwing or right-wing we never were that way but what we've done is done a horrible job of marketing to like-minded individuals true cuz I don't think I know who they specifically are because when we had the first time we had mat Kim the DMS were flooded with people with support of like he's oh I can't wait till he's on I'm going to follow him there I'm going watch you guys whatever and then when he did come on all of his audience that I thought were going to be the ones that are like the new people were like you guys cuss too much you guys say too much nasty stuff how could you have such filth come out
22:02 of your mouth and it was like those are the extreme right you know what I mean so like we're not it's not them it's someone like a little more left from them bunch of ████ old Deens is all we are are we aging out I honestly think we're just dgen people so that's tough so I think what's tough is like they go okay I want to tune into to these guys cuz they I see them play basketball and and then and I like the way they play and then out of nowh we just start socking each other in the nuts and they're like wait this is a weird basketball game and then so the the people that like watching the nut punching they're like okay cool they're nut punchers then we go back to playing basketball and then over time we've developed a core group like Melanie and Kier who are like I like this nut punching basketball but I think because we do change and our Northstar changes all the time yeah it makes it hard for
22:54 people to latch on because sometimes we will do jokes for ourselves versus going everything is for views like like if you view the channels like NE boys whatever all those guys they keep growing in a certain way cuz they know exactly what every single thing is and they'll always zero time if if it's all for views everything is for views everything's shock value and they hit that one note over and over but for us I think we enjoy having fun so much that sometimes we're like you know what ████ the views this video is for us and if they just so happen to catch on to that they're like well ████ I'm unsubscribing then cuz it's ████ too crazy I don't know how to process this that's what I think it is we do get carried away sometimes what aund and we have a lot of fun though we should get the N Boys in here and that's another thing throughout JK history is we would have people with millions of Subs come in here and there there's just no crossover like we just
23:45 don't build an audience that way it our our growth has always been people just finding us organically and just sticking for the right and then it's like a slow long growth but like they stick around forever so I think the the difference is is um I mean I I also know like a whole other reason why we're not getting like views like we we've done before but that's more of an algorithmic we ████ up we actually stopped posting for like 6 months yeah for almost Year and that can kill you but there's growth like ever since like we got back together as careful boys like we were laughing at how like we were always stuck at 1.8 million subscribers and we surpassed 2 million it's still growing now there's new there's new people coming in and going I wish I knew you guys like right yeah so it's there but I think the actual issue is not getting in front of
24:35 the eyes of people that are like that yeah we got to talk to the ne boys yeah and Gavin Gavin Gavin Newsome and the ne boys good man this guy SL Slanders him drags him to the mud yeah I think I think it's like a combination of everything right like we want fresh content we want new ████ we want new formats keep things fresh colle collaborate with newer people get a new audience I think it's that it's just bits and pieces of everything yeah it's just like hard to I hope that we find the balance of it before it's like too late and all we've said is like n it's cool it's cool it's cool we're good we all G all Gucci we Gucci you know what I mean like it's fun and it's funny and it's it's us and it's authentic but like so was everybody else that died yeah you
25:26 know what I mean like nobody feels sorry for them they're just Jackson died dudee cool he's too authentic C him in the end you know says it all right there hey the fact that we're even having some office hours is very Progressive yeah it that's cool that's cool very left very Progressive but at the same time it's because I'm we're not your bosses and you're not the employees so you can air whatever you need to cuz it's more like a it's more like a collection of people getting together for a project yeah yeah yeah temporarily without scheduled hours even though we call it office hours we just show up hours we all agree upon no obligated days a hang kind of like a contract right Club a contractor relationship it's like a it's a commun it's like your city library after school
26:16 when you just go yeah hang out it's an apple orchard commune well a part of me also doesn't want new people that don't want I ████ love okay so here's the thing IDE when we were bigger when we were much bigger there's a lot of issues that come along with that like people that aren't really your fan base will come try to ████ with you cancel you also there's a lot of infighting within the fan base because it's so big and there's just so many different and right now I ████ love like what we got because it's almost like we filtered all of these dumb asses and we have the best like fan base in the history of J everyone that's been here forcades they understand us everyone that has the same kind of like humor and they're like oh
27:06 man I miss this kind of humor I I wish you know so like because of that and the connection we're having it's like so much of a different experience then like it's like quality over quantity it would be nice to pay the rent though okay let's do that Let's do let's get big let's blow let's sell out we're going to sell out we're going to sell out you nice to pay the rent though
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