0:00 right now. You just get one shot. >> Sing it. >> Dr. Pepper, baby. It's good, not bad. [laughter] >> Did you guys hear about um the doctor the new Dr. Pepper theme song? >> Dr. Pepper, baby. [laughter] >> Yeah. >> What? This uh Tik Tocker made this randomly one day. It just >> I have a theme song for Dr. Pepper and it goes like this. Dr. Pepper [singing] and >> that's catchy, dude. >> That's it. That's tight. >> But didn't that guy make one? Like a commercial? >> No, they didn't make Dr. Pepper made a commercial. >> It was them. It wasn't that guy. Something else. Something else. Dr. Pepper picked that song up and made it
0:50 the song for their new commercial. This just happened. Yeah. >> Did she get paid for it? >> Yep. She got paid. >> No way. For the jingle. >> They probably bought it out. No royalties. >> Is she the featured singer? >> I don't think they do royalties for these anymore. Right. >> Yeah. [singing] [laughter] >> That's so cool. >> Wait, it's good. >> That's awesome. >> They nailed it. >> Good. >> That's ████ awesome. >> That's on the actual Dr. Pepper uh page. How many views does it have? >> Oh, I just closed it. >> Wow. [laughter] >> Probably has a ton. >> That's quite good. That's quite good. >> That's super catchy. >> Yeah, she got paid. But then I don't think people know yet. There's like a
1:41 fake AI, a bunch of fake AI things showing her paycheck and it's like 2 mil, 3 mil, but none of them are real. No one knows yet. But yeah, it's got almost a million views on that commercial on that video. >> Yeah. a song written by Romeo Show about the 23 flavors of Dr. Pepper. >> It's good and nice. >> It's good and nice and everybody loves it. The response is like overwhelmingly positive because people are like saying like, "Wow, it's nice to see an ad that's actually made by a person like confirm that like a human made this ad, you know?" >> And I feel like jingles are the best way to get it stuck in our head cuz I don't even know if brands have jingles like that anymore, right? be so crazy though if like eventually there's going to be some sort of lawsuit for copyright infringement because it sounds kind of like this other tune. What's the other tune? >> No, I'm just saying it's very likely. It's very likely that something like
2:32 that can happen. Maybe they already kind of did their due diligence before making that choice. Like baby, it's good and cool. [laughter] >> They're like, we didn't realize it's the same song. >> Damn, sounds like Mr. Pib song. [laughter] But yeah, it's nice to see that happen because if it has such a great connectivity with your consumer base, you know, when you're like willing to to do marketing things like this and you always want that to happen, right? You always want like the everyman person to like win in that way and and it's just like the it's just so like relatable. It's like the ████ uh cranberry juice dude during co >> with ocean spray. Yeah, with Fleetwood Mac. For whatever reason, that made me go like, dude, this is the best Ocean Spray
3:24 advertisement ever. And and it like wasn't >> and the best Fleetwood Mac. >> That's what we needed during co >> Yeah, for real. >> Just made it chill. >> Resurged in the charts and everything. Yeah. Things like that. Like you can't you can't pay a corporate specialist to do better than something that like takes off. And that's what they're always trying to pay like all of us who do branding or marketing or or whatever ads for, they're always like, "Oh, can you just do something like uh really simple but like uh like viral. We're just hoping it catches on." I hate that ████ dude. It's the worst. >> And it's the ████ cuz you're literally asking for like can you just pull like a rabbit out of a hat, but like don't make it like a trick. Do like real magic. They're just doing that. You never know when you're going to do it. This is what they all want. >> You know, you know what's the worst thing that could happen in these situations? Um, kind of like what happened with Beaver a little bit where like turns out they made this song first
4:15 and then they just get some random girl to act like she like thought of it. >> Ah, no way they did that with this. >> No, no, no, no. I'm saying like I'm saying that that would be the worst thing. That'd be like the worst development after >> reverse engineer something that's organic >> cuz that happens too in the industry a lot. But like it's like the worst but like for who though cuz then then you're looking at whoever came up with that campaign and it's like >> that guy's genius. That that's incredible still. >> But but if the news gets out then that's like >> but that's also like saying like uh let's say the wave of how special and cool this is like starts to die down and then that news comes out and then everybody's paying attention again >> and then that girl wants justice. She's like they didn't tell me that they were going to do that. >> Yeah. But then everybody's talking about Dr. Pepper again and that guy's like, "Yeah, >> this is part two of the campaign. Extend the shelf life of the topic." Yeah. >> When do you guys ever get a Dr. Pepper? >> Never. >> I like Dr. Pepper.
5:05 >> I get it here and there. I only get it at f as a fountain drink sometimes. Yeah. [laughter] >> What's going to happen now? >> I go up to the fountain and I go, "Oh, but they have coke." >> Really? >> And I go, "Oh, but they have horchata." >> I I agree. I've never >> Or they have, you know, like >> I've never been a root beer or Dr. Pepper guy. >> My number one is root beer. >> So you get barks first or Mr. P. >> I like AW. But I go root beer first, then I probably go Dr. pepper and then Coke. Wow, that's like my order actually. >> Dr. Pepper is a very interesting flavor though. >> It's very specific. >> Yeah, it is. It really doesn't taste like a lot of stuff other than Mr. P. >> This is its own thing. >> There was a time where I only did Dr. Pepper and like Flamin' Hot Cheetos. Like that was the pair. >> I only did Coke and Flamin' Hot Cheetos.
5:55 >> Yeah, that was my pair for a long time. >> Was it at the kung fu school? [laughter] >> Still drink too many Pepsi Zeros, especially with pizza. It's like really good. Good combo with pizza. It has to be root beer. >> I don't know why. I don't know why. >> With pizza has to be coke. >> Has to be root beer. >> Is Prince Street pizza with a root beer? >> Oh, dude. That's >> Oh, dude. >> Oh, >> with a [laughter] root beer float. ████ It's over. >> You know, you converted me to a a Coke guy cuz I used to be a Pepsi person. >> Wow. >> Yeah. >> Wow. Yeah. >> But I became a Coke guy. >> McDonald's. I have to have Coke. >> Oh, yeah. That that mixture. Yeah. that the ratio is very good for that. >> Don't they have that like secret specifically though? >> Yeah. >> Where they like the like the straws are I mean the the the actual thing that siphons it is refrigerated >> and the straws a little bit bigger. >> Yeah.
6:45 >> Nice flow in there. >> Like a specific secret. >> It's crispy. >> There's also like that specific reason why even though CocaCola, which also owns Sprite, is in In-N-Outs, In-N-Outs will still only have Seven Up and not Sprite even though they rock Coke. >> Yeah. Cuz they're homies. >> Yeah. That's cool, huh? That's cool ████ >> When I was down and out, seven up, you had my back. >> Loyalty. >> They let you They're like, "You could use this warehouse, dude." And then that's what happened. I hope they paid her like uh comparatively to what they would have paid a commissioned jingle writer. >> How much How much would that be? >> Cuz you're in the industry, my guess. I've never landed something like this, but I mean it's hard to say because it's one of those things where back in the 90s these contracts were ████ like generational wealth. Like it was insane. You know what it would be today though? It it would depend completely on usage.
7:35 >> So let's say if that jingle was only for like US or North America, then the pricing would be limited. If they because it's very likely that even if they do that and it's like Dr. Pepper baby is good and nice but then Dr. pre is not available in like Europe or or the or using that jingle because it's in English specifically even if they have to re-ransate it's no longer her particular blah blah blah. So there's going to be so many different conditions for usage whereas like McDonald's when they used TO HAVE LIKE UH >> I'M LOVING it like that might have been translated to the entire world and I'm loving it would have been taught to the rest of the world cuz there's McDonald's everywhere period. Imagine being a millionaire fora. >> That's the crazy thing is that you kind of have to have the leverage for them to offer you that contract. >> Most of the time if you don't, they're just buying you out to be like, "All right, how's this look? Oh, you don't
8:26 want it? Okay, zero then." >> Yeah. Cuz if they're if they're going up to her and she has she's like a high school kid and they're like, "Here's 10 grand in perpetuity though." Like that's it. It's a buyout. Doesn't matter where we what we use with this. >> All right. This is the new strategy. Joe, you have to come up with the Japanese jingle for Dr. Pib and then >> Dr. Pibs. >> I mean, um, >> Mr. Pepper. >> Mr. Pepper. [laughter] >> And then we all increase our chances of getting a deal, I think. >> All right. >> RC Cola. >> Yeah. >> Oh, yeah. Do the RC cola one. >> Can you do the RC cola for Japanese? [laughter] >> That's Chinese. That's That's Chinese. >> RC RC. >> RC RC. Arshi kora is very good. [laughter] >> Okay. All right.
9:16 >> Well, now you're just stealing. >> It's a very nice, baby. What if Dr. Pepper hits you up and they're like, "Hey, man. We're just going to give her a contract to you if you can beat it right now. You just get one shot. >> Sing it." >> Dr. Pepper, baby. It's good, not bad. [laughter] >> You're not a big fan of Dr. Pepper. I changed it. He's I'm more of a Coke guy, so this is my version. >> That's not bad. >> Smart. >> Not as good as Coke. I changed it. Really clever. >> That's not bad. [laughter] >> Not really, >> dude. That's That's Bravo, sir. >> That's really good. You >> really made it your own. [laughter] >> Yeah. I don't know how like the the art of the jingle is like freaking insane, though. >> I know that expectation. It's like people that are in charge of rebrands, too. You know, like those people that they'll take a logo, a corporate logo, then redesign it and then package it and
10:07 be like, "This is how it should be." >> Like Cracker Barrel >> and Yeah. But then they put so much like almost like uh almost like whimsical magical thought behind why they do it, you know, like this line represents this and this ratio and they have all these graphs. >> I love those videos. >> They know what they're doing cuz like I could start a jingle and Tao will finish it. >> Like I'll be like Liberty and he'll be like Liberty, Liberty, Liberty, Liberty or like Ba, you know, like they just they just know the I'm like, "What the f███?" >> It's a grain. >> 1800 general now. And they just go, they memorize >> it hits and they know it. Keys keys off. >> Yeah, we're chalk full of them. We've been brainwashed. >> Won't get a lemon. >> You won't get a lemon at Toyota of Orange. >> That's the hard part is that like you don't even know that it's going to hit like that until after that person's received their like whatever pay for it.
10:58 So, it's it's almost like sometimes they'll have like a a celebrity actually write it or like a celebrity musician, a music artist do the jingle, like ghost write it and they'll pay them like a really good amount. But if you're just a regular person, you're going to be like Susan B. Anthony designing the American flag. >> She ain't getting no royalties for that. [laughter] >> A different kind of royalty. >> Oh yeah, that's true. But it's how do you know like how do you know it's going to hit? That's the crazy thing. >> I bet you they crank them out all day. But I also think the repetition also plays like a lot into it. Yeah. >> Where like if you keep hearing it over and over and over, then it's just hypnotizing. >> Yeah. Because you know how like you're probably listening to tons of different versions in these meetings, >> it just starts to sound like nothing. I'm sure you know like when you have to watch 500 dance competitions in a row and you're just like everyone looks like
11:48 they suck. >> You start scoring all the same scores because if you're not a nine, you might as well just all be a seven out of 10 so that nobody's hurt when they go home. Have you seen that? >> Are you okay that you're saying this, >> dude? Every judge, every judge goes to when there's 150 people you have to score like a three-day competition. You're like, "What's the lowest score we're all willing to give?" Nobody go lower than that. Six. All right, cool. By the time you're in day two, everyone's at 6.5 or seven. Cuz if you don't stand out and change the game, >> you it doesn't ████ matter anyway. What are you going to do? 7.9 when really like like 38 teams ago, they should have done better, but you gave them 7.8 cuz it's hard to remember. It's like, no, everybody's just the same ████ number. Have you seen that Chinese art class thing where they're teaching like hundreds of people or they're testing hundreds of people on their art proficiency, so they have to all draw the same face and the person grading it just going
12:39 and scoring it looking at it less than a second. What the ████ Each artwork. >> Yeah. To like find their art placement. >> It's kind of like that, man. It's like and then every once in a while he'll like go back and take a extra second and then change his but that'll make sense though because when there's that many that that huge a pool of people it's either you're looking for standout good or you witness stand out terrible. >> Everything else is in the middle is like well you weren't going to make it into this anyway. >> So hard because you have people that are like you know experts at what good jingles are good music is whatever and then they'll you'll bring them in and be like what's the best one and it's not like they won't be wrong sometimes. Lots of amazing platinum artists have had a horrible fifth album and they swore by it. That would be like their pinnacle. So it's like who's the best judge of this? The people. I guess like in this case if you get that that's a unicorn.
13:29 If some girl's messing around and everyone's like make that the thing and you don't. What an idiot. [laughter] That is unicorn though because it's also like think about the pool of people that have recently been submitting jingles to Dr. Pepper. That in and of itself was so creative to be like, "Oh, I got an idea. I'm going to do this." And the camera angle, too. It's like you're looking down. >> And then she sounds nice, too. So, you're like, "Wait." >> Yeah. Cuz it wasn't like she got like some studio setup or anything. It was just like this. >> And it's not like you're going to scroll and then see like two or three more Dr. Pepper trend, you know? It's like just that's the one thing you're like, "Oh, that was pretty good, actually." >> Cuz there was no Dr. Pepper trend. >> Yeah. Yeah, there's no she just she just there's no soda jingle. There's no pitching for commercial. >> I got something for you, Dr. Pepper. >> Dr. Pepper is like, BOOM, THAT'S IT.
14:19 5sec video, bro. [laughter] >> They weren't even asking. Yeah, >> she's like, she had the inspiration just frying some eggs. Ah, I got something for you, Dr. Pepper. >> Dr. Pepper, babe. She goes and and it's so magically perfect that she wasn't like overly good, >> you know? She just all of a sudden was like ████ phenomenal, which probably means that she also has just singing all over her page, which I don't know, but I'm just saying she just sounded good enough where you're surprised and pleasantly surprised, but not good enough to just be like, whoa. Okay, you're just >> That was too technical or whatever. [snorts] >> It's just so real. >> It's good and nice. Makes me ████ laugh, dude. [laughter] It ████ kills me. >> It's good, not bad. It's pretty good, too, though. >> Yeah, that's perfect. >> Almost at like She's a 782K. >> Oh, wow. >> What's her normal content like? rapper creative. >> Imagine we go all the way through. It's all different brand jingles. >> That's genius. >> Oh yeah, she's bipolar.
15:10 >> She's bipolar. >> She's a bipolar rapper. >> I'm also assuming gender. I just kind of saying [clears throat] >> killing it. >> Yeah. Dance battle. There you go. >> What? [singing] >> It's the same step over and [laughter] over. >> Oh, there you go. >> Jesus. Why you don't think you could beat her? >> I think she would smoke you, Anthony. >> She's for sure smoking me. I'm re-watching that 100 times more than my my actual dance to that song. You know, the absolute beauty of this is that there's people that like had meetings, got people together, rented rehearsal space to make a video that's not even 1% of those views, and she just went bunk and didn't even think and they're a kitchen, bro. [laughter] >> You know what I mean? That's it's perfect. That's the best part
16:01 >> for that video. 382K. >> Wow. >> You know what I mean? Like the fact that it's it's just like un uninhibited personality. >> We're not even counting the Instagram views that was re-uploaded. That's a genuine person. What more do you want? That's so cool.
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