0:00 [Music] Have you guys seen the stuff with about Mr. Beast? How he was like commenting? >> Oh, he was like the not the most influential person or whatever. Yeah. >> So, uh, Rolling Stone magazine released this like most influential people like top 25 or something. >> Um, it already enough like you don't really need to care what mainstream media or Rolling Stone even has to say about the influencer world world, but he had something to say about it. Um, and he recently walked back his statement on it, but I just wanted to catch you guys up on it. So, here's the list. Uh, there's him and he's number seven. >> Okay. On the most influential list. >> Yeah, >> that's pretty high up. >> And then number six. So, look, here's the stats. 871.6
0:52 million followers, right? >> And then you have on number six, Caleb here. And >> who the is that? >> 1.6 million. >> He's got a tiny face. >> So, who's that? >> It's like a comedian. I've seen him on some YouTube videos and stuff. >> He's a progressive comedian. He's actually really cool. People really do love him and he has a very active audience, >> but he's more influential than Mr. Beast. >> That's what that's what Rolling Stone says. >> He's one above him. So, yeah. >> Yeah. But but >> do you not see that? >> So, Mr. Beast >> I think there's some budgeting going around. >> Okay. He goes, "According to this list, a guy with 1 million followers is more influential than me. What did I do to piss off the Rolling Stones?" >> That's very true. >> I think it's even funnier that he calls it the Rolling Stones because it's like that irrelevant probably to him that he thinks it's the band. >> The band. Yeah. >> Damn, that's crazy cuz he has what, 800
1:44 million followers? >> 61.1. Who's number one on their list? >> Kaisen, I think. >> Oh, >> wow. I can see. >> Oh, yeah. These are all rightly linked. So, oh no, sorry, sorry. Aisha speed. Uh, Drewuski number two. Miss Rachel number three. >> Miss Rachel, if you have if you have >> she's a kid show. >> If anybody has an infant, they know Miss Rachel. >> Is Miss Rachel like the new Mr. Rogers? >> 27.8 million. Yeah, she's huge. >> Kai Snat's number four million. >> Curious what their metric is for influential. >> But then I think >> it's subjective. But then here's here's the part that's interesting is that um this brought up a good point about like your algorithm is so catered to you. There are people that don't see Mr. Beast at all just like there's people that don't see Caleb at all >> like me. >> Yeah. Like like lots of us. We we'll see what we are like you'll probably know a lot more channels than I do in your
2:35 realm of interest. You know what I mean? >> Or even in the industry because I think now it's a giant ocean now. Even in like fitness there'll be a fitness influencer with millions of followers. I've literally never heard of. >> That's true. >> Exactly. Yeah. >> This is a subjective top 10 list. >> Yeah. >> Of course. >> By an author who's like, "This is my opinion." >> Yeah. Exactly. But it is very I I do like that it does shine the light on like, "Oh my god, like I could go my whole life not aware this person exists, who's wildly popular cuz, you know, especially being older, we are now the people that will see a crowd of people flocking around some guy and we're like, who is that?" You know what I mean? Like probably when we were younger, we would know right away, but like now it's like you don't really see influencers. >> That kind of makes me sad, you know? >> Yeah, we've reached that point. >> I was just at the airport in Austin, Texas. This guy's walking with the backpack way too cool for school the way he's walking, right? Really cool guy and
3:25 stuff. >> And people kept coming up to him being like, "Hey, like Brick House, like can I I'm not I don't know what his name was, but I don't remember. But it was like, hey, hey, Brick, can I get a picture real quick?" He's like, he just kept walking. Just ████ these people. just like couldn't have been more like nah ████ you cool guy though too cool for pictures >> I think what's happening is >> but I had no idea who this cat was >> I think the echo chamber is getting bigger and isolated cuz even like I talked to the younger generation cuz I employ a lot of Gen Z and younger right and then um even for them they don't all watch the common stuff like they're in different worlds like a K-pop world or like the yoga a clean girl aesthetic world, you know, like there's And then I realized that recently when you know the Tim Dillian comedian, he did that
4:15 interview with that one uh that one girl and it went viral because she was kind of talking to him about how Joe Rogan and these like right-wing people are like monopolizing comedy and he what are you talking about? He's like, there's still Trevor Noah. There's still so many left-wing like uh or like not leftwing but liberal comedians that are really funny, really popular. But in her mind, she believed that like comedy was >> that they took over >> all right-wing and all like bro humor and >> whatever you want it to be. >> Exactly. But he's like, "No, it's there's there's a huge diverse group in comedy and we all like go on stage together." >> But then she was like looking at him smug like in disbelief. But I'm like, "Yeah, it's right to her because in her algorithm, she probably doesn't see it." >> You know what her problem is? Is that she probably has a freaking Vizio TV and
5:06 then goes to YouTube as guest. >> Oh my god. >> Vio, >> she didn't build an out. >> You know, when people don't sign in and so obviously the first thing you see is Mr. Beast. Like I feel like all it takes is one thing of like never show me this again. And it truly will never show you. >> By the way, they got rid of the trending tab. Have you noticed that on YouTube? >> On YouTube. >> It's gone. Really? >> It's completely gone. I was trying to pull videos for this and it's it's gone. >> Yeah. >> Wow. >> But I do think that the algos and the isolation and these different worlds, there's no like common thing. Like when we grew up, it's like we all have common memory across the world because we all were into the same thing. We all even like the whole um Marilyn Manson pulled a rib out so he could suck his own dick. >> That's a millennial thing. >> How does everyone know that? from Romania to Madagascar, everyone
5:58 remembers. >> Like they're like, >> "We knew how to blow on the cartridges." >> Or when people thought Richard Gear had a hamster in his ass. >> Yeah. >> Yeah. That makes me sad actually. I miss the times where like everyone's kind of on the same page or at least know >> like like I feel like our ven diagrams are more overlapping. Yeah. >> Like now it's like now it's like >> I think it's cool though because everyone can have their own special interest and like kind of you know delve into more of like what because like you don't have you don't have as much of like I guess people growing up feeling that they're like they're alienated cuz they're not into what everyone else >> I like. It's just at least touching >> like Michael Jackson >> now it's like this you could be in the same ████ city and it's like your world. You don't know their world and they're just completely like strangers. >> Michael Jackson touch touching kids. We all knew that. >> No, but it didn't happen. >> Everyone know every kid knew that. >> No, it didn't happen. >> Yeah. >> And they knew in Madagascar and ████ I mean, nothing's ever going to be the way it was where everyone came to school the next day having seen the same thing on TV.
6:48 >> That was monumental. That'll never happen again. But I think it's >> not since 911. >> Yeah, that's true. >> Well, Anthony obviously didn't have the TV on that day. >> Well, I guess some stuff might be true like with the K-pop demon hunters or things that happen on Netflix or whatever. >> And maybe now it's Yeah, it's just a different thing, right? Cuz I think we have so much content. >> Before it was just Hollywood content. This guy was really cool, too. You know what he did when after Mr. Beast had tweeted that? >> What did he say? >> He he simply reposted Mr. Beast's tweet about him and he said, "Thanks for the honor, Rolling Stone." >> Like, that's a pretty G like move. Yeah, because then now his audience loves him even more. New people discover who's this guy that was like so gracious about it. And then now like some people feel like that was a mask slip from Mr. Beast. Like, oh, finally we're seeing, you know, the Ellen DeGeneres thing
7:38 happening. >> I don't know. >> I don't know. Look, I don't uh I don't think it was a good move to even respond at all for Mr. B. >> I don't either. Yeah, >> that just doesn't make sense. >> Who cares? >> Because it makes you seem like you're kind of butt hurt a little bit. >> So, he ended up saying, "Not going to lie, after this, I watched some of here and stuff and it's actually good. I deleted the tweet. I don't want the smoke from the shooters. Spare me, please." >> It's like very much a I'm drunk at 3:00 a.m. like ████ scrolling on Twitter and just ████ posting kind of thing. Bro, he probably was going in whisies and chiefing and everything and then he >> think Mr. Beast get down like that. >> Well, I guess it's I guess it's very clear. I'm sure like even if you don't have like a personal link to Mr. Beast, it's very obvious that he cares very deeply about like being the top creator. >> Yeah, for sure. You know, >> I mean, he said I think he said he doesn't have a personality outside of like doing YouTube stuff. So, >> it's kind of scary.
8:28 >> Yeah. Well, it's a pretty self-aware thing to say. >> Yeah, that's fair. >> That's his whole identity. That's crazy. >> That's what he said. Yeah. I mean, I definitely respect sacrificing any other part of yourself in order to be this high up in like creation, you know, like >> dedication. >> He's definitely attained like a level of of something we probably won't Yeah, he's he's definitely transcending. >> Yeah. If you watched his podcast where he's just explaining the behind the scenes and his thought process, I'm like, "Oh, yeah. This is why he's number one." Like, he's going through every minute of the video. See a spike there? What happened there? And I'm like, "Wow, you're a real YouTuber." And I heard he really like takes all the money that one makes and puts it to the next and the next and the next and he's just >> that's all he's thinking about. >> Borrowed money from his mom to pay for his wedding apparently. >> He borrowed money from his mom to pay for his wedding. >> Yeah. >> Wow. >> Yeah. Cuz he's like >> cuz everything's tied up. >> He's all leverage, dude. He's all
9:18 >> That's crazy. Respect. >> Respect, right? >> I mean, we know because when we um licensed our old videos, you could do that, right? The same company told us like, "Oh yeah, Mr. Beast does that with us all the time. >> What does that mean? >> So basically, you know, when you see the ads running on our videos, right? >> A company can >> buy that ad space from you >> for a certain >> like your old videos, like your collection of old videos. >> So we'll negotiate a fee and then they'll say, you know what, I think I can make an X amount of dollars. So I'll pay you this amount and whatever videos you have from 2019 and before, we get to put ads on. So that's what they do to Mr. Beast and then so and a lot of other YouTubers. So we get the money up front. We can use it to grow the business or buy a new house or more Chipotle. And um
10:10 yeah, but in Mr. Be's case, you get lotto tickets or whatever. But yeah, it's it's pretty interesting, man. I'm I'm like that snowballing that he does to bigger bigger projects, >> revenue streams, >> and he's on loans after loans. I'm like, that's someone who freaking cares so much cuz I'm like, dude, I've done nothing but extract money from YouTube. >> I think he's he was offered a billion dollars to sell nothing. >> Turn it down. Isn't that crazy? >> Said no. TY, >> right? I remember that. I remember we did that article at JK. We were all like, dude, I would take a million. >> Anthony was like, I suck dick for 500 bucks. >> Yeah. >> Yeah, dude. It was it's a it's an interesting thing that he responded at all because it feels so like assume assumably beneath him. >> Yeah. >> But um I could see why that would irk him because that's what he cares about most. >> Whereas like Caleb here and I guess like
11:00 his community loves him for like him and the way that he treats his own community. It's a very it's like two different gears. You know what I mean? >> Cuz one value status or or what do you call it? rankings and then the other one is more like the relationship which we fall under more I think because we never really celebrated when we hit million or two or whatever. It doesn't really matter to us. >> That's cuz you're robots though. That's not because that's not a tactical idea. >> Well, I also think that we don't put value in that. We we always put value in executing something we wanted to execute like a funny idea or whatever. So, it's just a it was kind of like a side effect getting subscribers and all that. >> Yeah. You you didn't optimize anything is what you're saying. Yeah, I got you.
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