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Playboy is Going Back to the Basics

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the transcript auto-captions · entered into evidence

0:00 I just don't understand why they need to they feel the need to take over something just if it's in that high of a demand. What if you made three magazines of that type? Wouldn't that outsell it if you No, what if you took over Game Informer magazine and just explained to everybody why games are bad for America? That's why we should try it. Let's try it for 5 years. Let's see how well it Bunch of dumb It's so stupid. [Music] Here's a little bit of a combo news/OTR discussion we can have about brands going woke. And I know that's not an imaginary thing because Hey, if if if you go woke, then guess what? You're going to happen. You're probably going to go broke. So, here's a funny story about that. Uh you guys remember Playboy magazine? Yeah, they went woke for a minute. went woke. So, in 2017 after Hugh Hefner died, his son Cooper took over. The

0:51 brand went a different direction. AKA no more nudes. Yeah, no more nudes. They started to brand direction was? Yeah. Yeah, and they started featuring like transgender models in it. Uh they started having like um Yeah, they had like Lizzo on it. It would They had like kind of just the other side of the whole like thing. They printed that one like a newspaper. Everything but they were Yeah, everything but what they used to be. Yeah, so what happened is within a year they ended up having to like Go bankrupt. hiatus. Yeah, it was a bad choice. Clearly, this is not up for debate. It actually They have summed it up as being a terrible call. And You're not Maxim magazine, bro. You're Playboy. Yeah, so it put them out for 5 years. And now it has come back. And they have come back as classic Playboy

1:41 centerfolds, cover, everything what it used to be. And it's flying off the shelves. Yeah, wow. Let's go, boys. Clap, clap. You know why? It's cuz Trump's back, baby. Let's go, dog. The boys are back in town. You guys going to pick up a copy of the latest issue or what? I just No. It's Steve Harvey It's Steve Harvey's daughter on the cover of the new one. What? No way. Is that really true? Yeah, that's her. Get the ████ out of here. That's Steve Harvey's stuff. Yeah, she's she's actually really really famous. Oh, yeah, that's right. Can we cut to Steve Harvey right now wherever he is? Uh she she has an OnlyFans. And then um Steve Harvey was like not so happy about it. Lori Harvey? All this talking he's been doing, he can't even control his daughter. You know who I wish who knew who I wish was on the Playboys? This This Who's that? Who's the

2:33 ████ girl who played who's the ████ girl who played Catwoman? Halle Berry? ████ one? Yeah, no no no, the ████ one. I don't know. Who's the ████ one who played Catwoman? The new one? And she's also a daughter of a famous man. Lenny Kravitz's kid. Oh, Zoe Kravitz? Thank you. Put her ON THE COVER. GIVE HER two issues. Call it a day. Print it like a newspaper. Make it big. But yeah, it's been 5 years since they've made a magazine. They really had to like pull everything out. what a bunch of dumb ████ Why did it take 5 years for them to realize that was a stupid move? They're arguing, which is infighting. Like when this came out, everyone was like, "Boo, this is a bad idea." Well, I don't understand why like if they want to make those things like if they want to do transgender like obese people like make a different magazine. Yeah, There's Playgirl, right? If they believe there's a demand, I mean, can't they just make a better magazine than Playboy? If they

3:25 think it's like a better idea times you read Playgirl? Probably a million times. Probably never. Probably a million million one. If I go poop in your bathroom, you're telling me there's no magazine of Playboy like girls exist. ████ You You were a subscriber. Subscribed immediately. How could you? 12 months right now. what I don't get is like, okay, let's say it's a magazine for straight guys, right? And that's your that's your customer. I'm listening. And then you have a ████ hard dick on the centerfold. And then guys are just like, "I don't like this." And then you go, "Why? Homophobe?" And it's like, "I'm ████ straight, dude. I want I buy Playboy to see a woman's body. I want to see titties and p████." And then they're like, "Well, why don't you I didn't like this dick identifying as a p████." It's like, "Cuz it's a hard throbbing dick and I don't want to see that."

4:16 Let me let me read you guys what the what the changes were in 2019. So, the edit the the son of Hugh Hefner ended up leaving. And um in 2019 the editorial team consisted of two women and a gay dude. All under 32. And their mission was to make Playboy more progressive. Uh here's what they said. They said, "Today we strive to be more inclusive, stretching and redefining tired and frankly sexist definitions of beauty, arousal, and eroticism." Uh they canceled nudity. They canceled celebrity pictorials. They ended up uh including like Lizzo and it says non-binary pop star Halsey. And then uh it said the Playboy bunnies are retitled to brand ambassadors. Oh, that's cool. And playmates are referred to as the Sept September playmate instead of Miss September. So, they're not misgendered. That's so stupid. This

5:07 is like when they they they took away the air ████ and they made them stewardesses. Air ████ Sky ████ Sky ████ I'm like, "Come on, hey air ████ I need some more water over here." And they're like, "I'm a stewardess." More ice. Yeah, check this out. And they had like they had Ezra Miller on there as a Really? Didn't he beat up a chick? Yeah, he But he can't A couple times. He like abducted He like abducted a child. Let's give this guy a centerfold. But yeah, here's your here was your here was your Playboy 2019 Playboy. Stop. Official. I swear that's Well, it just it's just too far the other way. That seemed like a joke. feels like the '90s to the But does It feels like a parody. It feels like a South Park joke. Wait, isn't that the guy who's stealing everyone's luggage? Yes. It is. Yeah, yeah, yeah, yeah. The bald guy who's stealing everyone's luggage. He stole some lady's luggage.

5:57 Wait, so does it say how these guys came into power or like why his son just left? I think that's what his his son probably wanted it to be that way and then pieced out. I don't know. Maybe he was just like, "I'm lazy. I don't want to do this s███." Yeah, so Maybe he's like, "My dad was like part of the problem, blah blah blah." Maybe yeah, cuz it says to promote the woke rebrand at the time Playboy held an event in West Hollywood featuring discussions on topics like feminism and conversion therapy. But what I don't get is like Okay. You're not the magazine is for straight men, right? So, why the ████ would you have a committee of gays and and and women to market something for straight men? That's the stupidest thing ever. know. Yeah, I just don't understand why they need to they feel the need to take over something just if it's in that high

6:48 of a demand. What if you made three magazines of that type? Wouldn't that outsell it if you believe it? took over Game Informer magazine and just explained to everybody why games are bad for America? That's why it's stupid. We should try it. Let's try it for 5 years. Let's see how well it goes. Bunch of dumb ████ It's so stupid. It's literally the complete opposite, right? It's like you don't love your customer. Correct. You hate them. Yeah, that's like the the beer companies. And then they're ████ doing all that weird woke stuff. It's like, "Dude, you're your customer doesn't connect with this s███." Like Ryan is right. Like if they just made their own magazine that was like this mission statement, it would do really well. Just not under Playboy with their existing client base or whatever. Why don't you make like Gayboy magazine? Gayboy isn't a good name. That would have been good. I think that's where like you know like people like to say that it's a myth that

7:38 that this agenda's trying to take over things. But this just feels like a really clear example. Like if it's something that's so good to you, like why can't it be a separate thing that outsells what you It should be able to exist on its own. It should It should outsell the things you don't like. Like naturally. That's very true. But I think that is the game to take over like iconic legacy things that are mainstream. Yeah. And then um change like kind of force the perception upon others. Or it's like maybe looked at as like an easy fix. Like the world's going this way, we got to get ahead of it. And it's cool that like Yeah. It went back to its sense of humor. Like Playboy actually back in the day did have a lot of like pretty good articles, I guess, with that were you know, I never saw them. But they But then like this is how they present Lori Harvey. They like say that it literally says America's hottest nepo baby. Like

8:29 that's pretty sick that they're the self-awareness of it. There's a there's a piece in there titled The Rise of the beta male. Which explores the alarming trend of porn addicted virgins. There's another there's a Jewish thing about the rise of anti-Semitism and if it's more of a media fabrication. Stuff that that might actually be pretty interesting. I'll take a read at this. Yeah. You want me to check out that Playboy for that Yeah, yeah, yeah. Let's go get grab one. I'll be reading this. Yeah. I was thumbing through the Lori Harvey stuff, mostly looking for the articles. Yeah, what if the I'm only here for the articles. What if the son really thought 20 steps ahead. Hey, I'm going to do it just to show people that's not going to work down the line. They lose a ton of money. Well, then they all did that at the same time all together. 5 years of revenue down. They're back they're back to the classic like uh ████ Yeah.

9:22 You know, when you go into vintage shops Sky ████ Old old um Playboys are actually collectibles. It's crazy. Depending on which one though. Some of them are worthless, but if you get that freaking one with Xena I'll tell you. You know what? They She's not there. China. I had the China one. No, no, no. I can I I I like when I go to thrift shops and we're like digging and ████ right? When I do find a Playboy, I go like, "Oh, f███." And I feel like that teenager again that's like And what's crazy is in my ████ phone, I could see the craziest ████ already. But picking up a Gargoyle sucking dick. Yeah. The mag- the feeling of holding a magazine, it feels so like ooh forbidden. That's the playmate of that of that month, I think. Hey, look. It beats It beats Lizzo, okay?

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11:04 factormeals.com/factorpodcast and use code factorpodcast to get 50% off your first box plus free shipping. That's code factorpodcast at factormeals.com/factorpodcast to get 50% off plus free shipping on your first box. Let's not buy magazines cuz I just put it next to the toilet. That's it. You are a inventor. No. You just realized you're just putting them on the toilet the whole time. I actually use that. That's Lori That's Lori Harvey, Steve Harvey's daughter. Ooh. Not bad. That's it. You know what um I liked about Playboy and what it represented? It was like porn.

11:55 It's cool to jerk it. No, I actually thought the the whole double 07 aspect of it was cool. Like like you imagine like like dressing up, going into a casino and then you see like hot girls and then like the whole Playboy brand and then it's kind of like you aspire to be like when you're old and cool one day, you're going to walk into a situation like that. But there there's that level of class where like it's like adult entertainment and class. It doesn't really exist anymore. So it's like Now it's like wear a suit and jerk it alone. Yeah. On on the computer. Yeah, on the computer. You have your tuxedo wrapped around your ankles and you're playing on OnlyFans or whatever. I do I do like that world they created even if it's not like realistic at all. But it still a cool like universe they I

12:45 mean the reality is probably much more like gross. But at least you imagine like a world of celebrity and high like social people and then you just have like hot girls and then you're playing casino stuff and then you have a double 07 situation where you pick a hot girl or Do you know Amazon just took over double 07? Really? You think they're going to make it cheap? From the Broccolis. So the Broccolis like Albert R. Broccoli's daughter like Barbara. The people that wrote the books? And Michael G. Wilson, they were they were producing it for a long time and now it's Amazon's. And Amazon just cut them out basically like cuz they couldn't come to an agreement. So now we're going to get like an a current James Bond. It could be pretty exciting, Joe. Like could be like James Bond sitting at his computer in a tuxedo and he's like talking to OnlyFans chick and he's like hey like Chase the rescue. You should do more

13:35 hardcore stuff cuz like all this stuff is kind of whack. Like you What do you think about um You know like one Stop taking pictures and start taking dick. You know like one of the the big features about how people call Playboy like a toxic environment was what all the girls from the mansion had to say about it. Yeah. But yet is it the problem that there were so many of them? Like they all signed up to live in this place that all of them already knew the I don't think it was exploitation. But like that's what it means like it's not the stories weren't secret to them. They knew it coming It wasn't a way to because there was a power structure there, right? Like like there was Hugh at the top and then there was the ████ who protected Hugh and then like there was like the judgy ████ under under there and like you if you're a rook, you're in. You have to do certain things to get up there. But then aren't they all like voluntarily walking into

14:26 that? Oh. Well, yeah. No, for sure. I think a lot of them got sold a dream cuz that was like part of the the documentary behind it was like there was all false pretenses and the whole thing. that. You're going to be a model. Yeah, and then once you live in the house, then they have all this leverage over you like And like you need to ride Hugh's stiff dickish dick tonight while he lays there. Oh, so they it was a brothel? Yeah. Well, for the for the for the models at the top, right? Not all of them, but for the models at the top, the playmates, a lot of them were involved in that. Yeah. Like Holly Madison talked about it. Yeah. So wait. So you know how they always threw parties and stuff and people just went, right? And I I never got a chance to go, but people were just like, yeah, it was kind of boring. It is. So like people just go and they're just hot girls, right? I didn't know that there was a prostitution thing

15:16 going on. That's crazy. Yeah, that was kind of what Holly Madison helped to Well, I didn't watch the documentary. I just read a lot of it, honestly. I didn't really watch it, but yeah. So like those parties are pretty much ways to get like Yeah. I think it's like any party where like the outer circle is just enjoying the party. So it's like P. Diddy ████ And then the inner circle's having a different time. Oh. P. Diddy ████ huh? Yeah. Yeah. Yeah. Exactly like that. So after midnight, don't stay. Like not everybody who went to the freak off was probably guilty of the same crime. I mean, you're there. One of my friends says P. Diddy throws hell of a party. Friends gay? Now we know he's gay. No, no, she's a lady. Was he a part of the white party? No, she was like, I went to the beach. This is like right before he got popped, too. And she was like she was talking all this ████ about like, I can't believe he was doing all this. Mhm. And then we were like, did you go to the party? She was like, yeah, it was actually a really good party.

16:07 She was like that ████ it was like it was actually really dope. Really? Yeah, yeah. That makes sense. you know, she didn't stay the whole time. Mhm. In out, donezo. Yeah, man. Good food, she said. Tell us about the food. Tell us about it. Tell us about it. I was I was one of those in outs. Like came for the party, hung out with people, had a good time, met some people and then How was the food? Uh great. They all like private chefs and little waiters and stuff walking around. At P. Diddy's? Did you go to the grotto with people ████ No, I didn't see anybody. Did you see the animals? No, I was I was on the outside. Oh. You went over there, you didn't go to the zoo? Come on. I'm not buying it. What were you What were you wearing? A red dress. Nice. It was like one of those really fancy cocktail parties. Did they think that Did they think that you were a bunny?

16:57 Did they treat you as one of the bunnies? No, they did not. Were guys Was guys grabbing on you so? Yeah, a few of them. Were they really actually? No. You sold me. Nikki actually went a bunch, too, and she said it was it was pretty benign. Yeah, it's it's pretty like a normal She said by then it was gross and like most of the mansion was gross and like old. It's a lot of older people. A lot of Like how old? We're talking about 80s? Like Like 80s, 60s, Old money. Old money. Yeah. It's definitely an older crowd. So are the girls all like 20 and then all the guys are like 60? Pretty much. Like what I And the guys list is is low. It's low. There's a ton of women there. Yeah. So if you're a guy That's where you go. and you're there, baby. Yeah. You're getting winning numbers over Good odds. Good. But what's going on like nothing Mostly just talking and stuff. Really? Yeah. These days. But it apparently in the 70s and 80s and early 90s you had

17:49 lots of ████ And the grotto's like whoa. Apparently. And see that's what I aspired to be when I was young. There's like this pool that was like a little cave pool and stuff like that. Oh, that's sick. Yeah. People were ████ in there. Right? ████ and sucking. Just drowning. ████ But when I imagine it, it's not so it's not so gross. When I imagine it, it's more like everybody looks good, but they're not having an orgy. Everyone's pair Everyone's kind of pairing up and then going off and having their little flings. That's how I imagined it. Kind of, yeah. But I didn't I didn't imagine it as like a disgusting orgy ████ fest where everyone's swapping dicks and ████ it used to be that. It's not anymore. So descriptive. It was very much like this could have been any other ritzy

18:40 like high class party. That's not fun either. It wasn't. But the food was sick? Food was great. Was anybody swimming in the pool? Tons. Yeah. That's a ████ bath. Yeah, yeah. Even people in their dresses, too. Really? Yeah, yeah. It's the coolest party that we've never been to. Yeah. The coolest lamest party we've If you're not 60 with a lot of money, you're not getting in, bro. You got to pay to get in. Yep. Raffles was tight. I don't care. It said whose? Raffles. Oh, yeah. That's basically Raffles was tight. Those were crazy parties. Those were ████ gnarly. They went to the mansion to party and they said that those parties were really lame compared to the ████ Super like Yeah, you would think the ████ that would happen at the Playboy mansion It should be switched. Yeah. Do you think maybe because they all aged out? So by that time in their 60s, all

19:31 they want to do is maybe like talk to a pretty young girl and then they go to sleep at 9:00 p.m. No, I just think even like Foo and them when they would go, they're not inner circle either. So they're not seeing the real party. Just call Foo throw it away like that. Steph If I call him Steph, then it's even worse. It's even worse. It's Steph. Yeah, because whoever that inner circle is is probably just like rich old guys and they're just being served like women. Yeah. Most likely. Damn. Well, that's what it was like with Hugh. Apparently he just laid there and all the girls just took turns riding him. ████ And he just laid there the whole time. How? Boring. I'm just also amazed that he even wants to do that. I don't I know. At that age like after you ████ it. Yeah. Bring me the 23-year-olds. [Laughter] Probably. Probably. Good for the guy. Yeah.

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