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Off The Record: What Would You Do If You Had to Start Again From Scratch?

#socialmedia#enoughclients#skillset#business#creating
the transcript auto-captions · entered into evidence

0:00 thank you [Music] welcome back everybody to another amazing episode of the careful boys where we're currently off the records and you know why they call it teabagging why doesn't that look like a ball sack being dipped in the mouth dipping them water wait so what came first the tea bagging or the tea bagging I think the guys putting balls on people's faces while they're sleeping came first no it's because that they named it after that got it you know there's still water in here so you go like that that's why I've never seen anybody do that that was really disturbing disturbing that being said do we have to cut that no can we file for a sexual harassment charges we have to bleep that because you said balls at the beginning no no it's fine basketball multiplies okay so

0:51 we were talking about shut up we were talking about this topic as we were doing on our lunch walk right and not all of us were doing it though not all of us were doing it only the buff guys thank you I thought it would be an interesting thing to discuss and Bart suggested it and it would be the hypothetical that if we all right who are prominently and consistently and have constantly used the platforms of social media to build and create Our Brands and business if we had all of that reset to zero if that drift was gone not just our numbers but our Network and resources if you just had to start all over hypothetically well I know what I know now because I learned a lot from YouTube and Sport it's his problem you you know everything that you know now because you learn from all your mistakes but we don't have any of the

1:43 um access to a Channel with millions of followers or owners does social media exist yeah YouTube still exists oh we're just not famous but we don't have any of our connections or anything so your own skill set of what you have now still exists what would you do interesting it's like EMP went off but just on our social media yeah and her friends yeah yeah and then the MIB stick hit all of our fans and they forgot that JK ever existed which frankly happened I got this idea too because um I think we're actually really fortunate at least in this group that as entrepreneurs a lot of us got really lucky almost like on our first and second try whereas a lot of my friends that have been doing Business and Entrepreneurship for a long time they failed like six seven times before

2:35 they had something that clicked or did whatever you know I did a few things before JK so a lot of people like had to start from like zero my theory on that is simply that we were in the right place the right time because there's this emerging like ████ thing and like the tubes like came up so hard that like we were able to just trickle up with like all the success of like PewDiePie and stuff like that and you know he views us as like scum like he spits off of his ████ balcony and like we're like oh thank you PewDiePie there is water from the skies and the gods are real and then the funny thing is PewDiePie came in after us but then he still is like oh Gene yeah yeah he's an energy drink I mean just as today's generation is a bunch of young kids that are like way more famous than us on Tick Tock and stuff way more than yeah good for them too good sense so

3:26 considering today's General especially because most of our fan base are getting old and they're dying yeah they're good yeah they're dying they're not on social they're like they're not even using their phones that's why they're bold age they don't take care of them so I would say statistically I'm just reading the demos after opening up and then running it and doing that I was like oh I think I could do something in food so you would start back in food if you're back to zero zero in the bank accounts with all the knowledge you have now you would start back in food because that's what I know right now pretty intimately and then like um I could expand from there but I think like once you learn one business

4:16 you can apply it to the next it's very similar like the terminology the the way you think the structure even if it's like uh construction like all you got to do is learn the trade but the system is the same thing which is like you just need to make profit in most cases unless you're a tech company that just needs to inflate numbers and then like someone will give you loads of money different strategy but at least you can understand everything because once you can run a business from the bottom up top down side to side you get the whole picture if you're working as a as someone in the machine then it's difficult to see the whole picture so you're really good in your department and maybe you can do something similar but then unless you have your own

5:06 business it's very difficult to see like what's what it takes to like from A to Z so what would you do in the next five steps with the knowledge that you have that may be like the someone that's watching can go oh ████ I could follow those five steps too if I didn't have my friends my connections yeah any following yeah but I have my skills and your know-how and I would identify a business that has morally great owners meaning like they're fair so if they see value in people they'll compensate they don't uh basically they don't skin the Sheep you know they don't just try to uh they're they're long-term thinking also um I would try to find a business that has huge potential and I know that I

5:56 could make it like 100 x with my involvement because they're lacking in a few things like let's say they make this restaurant is really ████ slept on it's really good the owners are like great honest people um they have a really good team people that love the business but what's missing is maybe they don't know how to do social media marketing but then they're like you don't either you ████ zero you have nothing but but maybe what they're missing is a few things right or like maybe they're so busy cooking that they don't know how to uh expand the team or even scale maybe this one restaurant's extremely good but they don't know how to make three four five so then I would identify where I could fit in and contribute and help them grow bigger okay

6:47 because it's already moving it's already like the hard work is done starting from scratch I think is the hardest where it's like I have an idea but even if I did that I can do that too because what I'll do is I'll start extremely small at a farmer's market I get like a booth for like 500 bucks sell something identify a product that the area needs or whatever and I just keep scaling that up [Music] that's it thank you that was your Ted talk thank you I think I'm eating a rotten fruit jacket but it's old

7:37 knowing everything that you've you know now all the lessons that you've learned all the Insight that you have from and you've had uh like a very inside view of dance for a long time since caught or even high school right Not Just Dance Shoemaker ship and like all kinds of different things dude he could ████ Cobble away I'm telling you noodlesmanship oh my God think about it I mean like what would you do but then now you don't have you know that you don't and it's zero in social media it's a direct to garbage can noodle that is unrivaled well what would you do would you still stay in the same realm or would you go back to nine to five or you still going to entrepreneurship I mean I think that uh I think at the end of the day like I still have uh Talent unlike some of us

8:29 um so I could definitely just fall back like say their names like I could I could easily just keep on choreographing and creating yeah you know what I mean and the crazy thing is that I could create something and choreograph and just like I could call you out to like a top 40 song and let the let the popularity of that song drive my notoriety back up you know what I'm saying and just get that and start building social media back out there and the whole thing you stick with dance as an art well it's because I have like over 15 years of skill in that thing so to just throw that away and start in a brand new skill set I think would also be like uh not effective and efficient yeah let alone I'm like not just like decent at it I like enjoy it you know what I mean yeah so I think I can and there's a lot of like very successful industry dancers and choreographers that don't necessarily use social media I think the biggest thing about social media and what we've been able to use is

9:20 to get the notoriety out to let people know that we do this but even if I uh well I guess we're ████ am I Men In Black like wiping everybody's you know memory of they're like yeah you could dance but who are you like what if they say that to you who are you isn't that a big deal though right yeah they did to him yeah hypothetical exactly exactly like I hated them it's so convenient I picture him at an audition there's some guy snooty snobby ████ he kills it and he goes yeah you could dance but where's your following huh you know you'll be nothing

10:10 in this town in this day and age you need to have a social media following you don't have an Instagram you'll never make it yeah which I never made it off dance by going to auditions so you're already wrong nobody named Paul McCartney will ever be successful business Anthony Lee who I'm pretty sure I could just create and I'll probably just create things that are better than somebody else is creating in the same lane or something like that get booked here get hired there the name will get passed around in the industry just like any other like type of Industry like that and just build my way back up you know rebuild social media based off like whatever it is because I'm creating uh content not like because I'm not creating a YouTube video I'm creating like a like a piece of art and then the medium maybe is like through YouTube and I think that's different I'm still capable of creating and it doesn't necessarily need to rely on like me like shooting a video for the sake of content I'm like creating Artistry and that can

11:02 get hired or passed around or be put on a website you know what I mean it doesn't necessarily need to live on the platform so I think that's my go-to because I can always fall back on it that's who I actually see blow up the most now there's like people that are like oh man this little came out of nowhere like like Alex hermosi or like thatch or whatever and I'm like well these ████ actually are experts in their field and then they got on Instagram so they've already been doing something for 20 years and then so they got on so the minute they dropped the first piece of content like whoa it's ████ good talking about like a lot of us that grew up on it we kind of learned our ████ on Instagram so you saw the Wipeout to the black belt but there's like three third degree Blacklist jumping on Instagram now which is what you would do yeah and I think the idea of like you know things like shoe coblin or straight to garbage noodle creating still gives you context it's Unique it's a unique angle yeah it still gives you an understanding of how to uh to scale

11:53 and do things outside so you're not limited into one lane you're able to use it as a vehicle to move around in different lanes and maximize opportunities and be effective in different spaces you know what I'm saying it's like are you in the food business or the waste business it's like there's like a lot of people asking questions you're so stupid oh my God I never heard a direct garbage you're so stupid Nick it's so dumb I think much like you I would dive back in yeah because it's like my whole since my early 20s I've been developing a skill that would allow me to coach and teach and that's what I would go back and especially for personal training it's like it's a business that requires pretty low overhead you know so it's like you don't need much to start up

12:43 all you need is your skill set and you're selling yourself at the at the same time so well in your case before social media you were already in Fitness and like training and fighting and ████ yeah I was already I was already doing that and social media just helped you scale like get bigger that's literally what I was too but you said but nobody knows who you are we're just Social Security tears of laughter now that I'm done talking oh man that makes so much sense because you're skillful whoa Nick's on or something hey guys Nick's opening up hold on meanwhile this guy's no skills he's just like oh yeah I'll go into food and I'll just look for another business who's doing it and then I'll see where their flaws and maybe do

13:33 something has no skill to add himself so good like I'm I got sales skills dude yeah you do have sales oh yeah but that's a skill set that's a great skill set that you could apply to everything no but for me I'm notorious I'm notoriously bad at doing social media so I've never really liked doing a tourists for that yeah I'm notoriously bad at it oh it tells me all the time is this good like I feel like I'm so bad at it I'm not I don't it's not natural for me at all it's like it's more work than actually working for me but it's cool that it's you don't even need it for the business I already have no and honestly too it's like yeah it's great to have social media and it's good to like connect with people but you know most of my business that I've had is not through social media it's all through word of mouth or like other apps where I can get leads from uh but at the same time it's like yeah I've just been very thankful

14:23 and most of the people that follow me anyway are like David's fans JK fans who just like it would have been nothing without David dude honestly training people people ever make it without my following anyway the best thing about you honestly is that you're completely authentic about not being a ████ ████ oh okay thank you refreshing I think because when I when I meet people and they're like what are you doing I'm like I'm a tuber I'm ████ sorry I'm tuber scum everyone judges you immediately if you're a tumor but then you're kind of like and it works for you because you're honest I'm in a pocket I think I'm gonna pocket I'm writing coattails with you guys when you first started when you first started like isn't it pretty scary and like how did you have like the to go like this is

15:14 what I want to do and immediately just kind of have like like did you have enough clients to cover the bills and stuff or yeah well at the time I was supplementing with teaching classes right when I was at my old job at fight Academy and it got to a point where I was like okay well I have enough clients where you know I was gonna pursue something else I was going to kind of get away from the fighting stuff and just do more Fitness and I was like how many clients needed to do that to where you feel it okay this is at that time I had like 10 to 15 like anywhere within that range well when I left the gym I was ████ scared dude I didn't think I was going to be able to make it the whole time bro these guys dude the whole time every step of the way of any time I did no idea what's happening I would always be like there's no way I'm gonna make it like I'd be doubting myself the whole way so the fact that I was able to even keep like I was able to pay all my bills

16:05 consistently and to the point where when I left the gym was when I got engaged and when I moved in with Tiff so it was like a big like shift for me you know so it was it was this is like the most serious dick's been like hell alone what the ████ so funny dude sorry I was like are we trying to do a good video or no oh stop laughing God damn it ████ Steve you ████ Steve set this video on fire nah but the whole time I didn't think I'd be able to make it I was like I don't know we'll just keep doing this I always had backup plan I was like if I can't make enough money doing clients I'll ████ get a job at Trader Joe's I'll ████ work somewhere else so you're willing to do whatever it takes right but if you did you've been very fortunate I feel honestly so stupidly lucky is ridiculous

16:56 if you had to go back to Trader Joe's with your goal also to go right back to training though to build that oh yeah for sure like if if something were to happen where I couldn't have enough clients where I could make money just training people I'd work at a coffee shop or something I'd have a supplemental job but you find a way to make it work I think we should take a break [Laughter] do you feel like in your situation the quickest way to let people know of what you do and your skill would be to get back in the ring because like I feel like it's like if you start ████ fools up then it's like oh ████ I need to learn from that guy yeah potentially you know what I mean like outside of social media if you're just in that industry and you like just ████ like six people up right in a row but that's not even like I you don't want to do that huh nah man I'm I'm definitely not even when I was competing bro I was like I'm

17:47 not a fighter man like I knew it in my hearts of hearts that I wasn't a fighter like because you're too much of a thinker and there's like two trainers in one like he's strength and conditioning and fighting okay so like which one do you actually feel more passionate oh yeah well I like the variety I like it all I like that you know and the reason why I went in this like strength conditioning and Fitness and Nutrition was because like I knew kickboxing and striking was like a kind of a bottleneck too it was like I could only get so many clients I was only able to get a certain population you know so once I was able to expand then it allowed me to have a more well-rounded business so I think making sure I have a well-rounded business is really important so I could serve all kinds of clients real quick real quick though honestly real quick um so like Andrew Luck retired from

18:37 football making a ████ ton of money because I think that he is just such an intelligent person that he's like why would I put my body through this anymore I made a ████ money I'm good like for you like going like I don't need to fight anymore are you like I'm resourceful enough I could just I can train in fighting and I don't I didn't love it that much yeah I think so I think I could figure it out and I think I have been like I I think um once again I was really lucky but at the same time it's like my brain kind of handle it dude I was getting well you got a concussion I was getting ko'd left and right here you got actual concussion didn't you yeah I got a couple I got a couple David also told me something that I think has taken more as a compliment where he said uh he thinks you're a way better Coach than you are a fighter too yeah 100 I think so like the way if you guys ever take any type of fighting stuff with Nick the way he breaks things down or even breaks

19:29 other Fighters down because to be honest most Fighters are kind of stupid um but the way Nick breaks it down it's actually a very intelligent way of understanding and learning how like certain strategies are versus like okay how come I throw the cross such a ████ strongest hand man you ████ him up with that and you're like I don't quite understand versus like I could do that too though versus if it's like oh it's a cross so it's a technical straight punch so it's the shortest distance between Like A and B so if someone throws a hook if you throw the cross at the exact same time he'll hit you'll hit him first so you break it down away you're like oh ████ that's actually really insulting at all having somebody be like yo you're a better teacher than a fighter other people would take it that but I do in the industry no I don't think so yeah yeah well they're not sick I know I know I'm not made for that stuff bro yeah I get you that's cool that's

20:19 honestly cool no thank you from all the people that I've trained with I think Nick's like mentoring style it's so simple but if you haven't had that experience in the past it wouldn't like you wouldn't be able to tell how clear he makes it like because for someone that doesn't know ████ like it's like step one step two step three it's like that because I know I'm a really slow learner and I need everything dumbed down and distilled so you break it down for yourself well so it's like I have to break it down for myself for me to be able to like explain it properly because I'm I'm a real slow learner it takes me a while it takes me a lot of practice to like understand and know something so I need to like distill it down because I'm a slow boy that's what Jackie Chan said he's all like I'm not like good I just do it a trillion times because I suck at it or some ████ like that your boy needs the Reps yeah

21:09 that's the kind of uh person I am I think I just need reps fear the man that does the one kick a thousand times versus a 1 000 kicks first of all that was wrong second while it's Bruce Lee yeah what would you do what would I do this might sound crazy but I think I would actually stay away from social media interesting yeah I think like I think um when we me and Joe first what dude that is interesting I didn't expect that you're such a troll dude no I swear I didn't like me me and Joe when we first started it was like the the craft of doing funny ████ is what I fell in love with yeah social media to me was

22:01 just a way to like get our product around but then the stuff that's tied in with it like the fame and stuff I was like oh I could actually do without this part because you're you said you're more introverted anyway yeah so you want to make material like funny material artistic or creative but you didn't want the attention yeah like nowadays when I talk to a lot of the influencers nowadays for them it's almost like okay how do I get a million follow or Channel and I'll do anything to get there so if it's Fitness if it's ████ public disturbance if it's pranks I'll break check people yeah I'll ████ brake check I'll do whatever and then to them once they get to that they're like yes and then they're like okay how do I hold on to this for me I'm like oh ████ I just like funny ████ so it could I could be a writer for someone I could be behind the scenes you think you could have been like a Paul Mooney yeah it could be someone like that

22:52 someone else be the delivery mechanism and I I just like I like the my favorite aspect of what we do is the writer's room Dynamic me too me too when it's like just a couple of people that I really care about and we bust up that's the most amazing part and the the rest of the fake because I know some people like it and there's no no like um no shade thrown at them because that's what they want for me I actually like a very private life so like uh the The Writer's room that'd be super awesome and that's probably what I would start off with and then I would say like because I've also done like Fitness for a ████ ton of a time I would say if I'm like if I already if I have to start all over and I have a wife and a kid like I do now then the two free things that everyone has is like sweat and time so I would probably be a personal trainer too

23:42 and just work maybe like 40 60 80 hours uh a week damn to like get money ASAP and then live super under means so I can start building that Avalanche of like uh monetary momentum you know and I work your way up to a gym yeah gym running is is run I mean nice Joe's learned now running a brick and mortar is uh it is a beast man I think we've all learned a little bit and it's like you could like walk you can like Oh What a Beautiful Morning you open the door just gets slapped in the face you're like okay I'm gonna stay inside yeah you know what was crazy like during the whole cover time there's a um we were like telling people we're just trying to follow the rules I don't give a ████ about politics or anything let's just follow the rules we finally have our Gym open we had someone at the front

24:34 desk like a guy would come in with no mask and go hey in L.A you have to put on a mess so in a couple times after that they like I'm so sorry but we have to kick you out because now you're risking shutting our business down with the health inspector so they escort uh escort them out as soon as he was going out he goes I'm gonna come back and bomb this place as soon as they say ████ like that the manager calls me I'm like what the ████ like you don't have a manual for ████ like this you know what I mean so I call my buddy that's a police officer what should I do he goes it doesn't matter what you have to take it seriously yeah send all your employees home shut down the gym call the cops get a police report so it's just like it's like you wake up oh beautiful sunshine and someone just comes and kicks in the nuts out of it yeah what the ████ is this and then I'm like okay so like that means can I open

25:25 tomorrow like there's all these decisions you have to make that no one trains you for so like okay so now I gotta send the email like what's a good amount of time is it three days is it a week you know like you just have to make ████ up on the spot and I'm like doing stuff online is way better it is and why am I in it I don't know I like getting kicked on a ball that's what I say yeah because we made YouTube channels and then now it's it's like the riskiest business you could do because you could YouTube Just flips the switch on you and you're you're done yeah yeah that's frisky I think if I started from zero and I had all my knowledge and everything I would just I would do this like kind of guilty pleasure thing I guess I could do it now but um a lot of things are intimidating to do when you kind of understand too much about metrics because then you just feel like it's a failure too soon but if

26:16 I didn't know anything and I had no media wouldn't matter so then I would just start um I would start like with all my knowledge of old games and all my knowledge of like music I would start like a almost like a video game analysis from the music perspective of old games of like retro games whoa like a review Channel or yeah because they have they have they already have one of those they already have like just tons of retro gaming channels and Retro Gaming stuff uh and then they'll have like you know video game music stuff but it's very rare that those things cross where people are actually really knowledgeable and good at the games that they know how to uh emulate the music of usually it's just musicians or it's just Gamers I feel like I fit in kind of in a cross I see and I would like to make something out of that

27:06 love it yeah and just and but again like I'm like you I don't want to be a face like I would rather just be a voice and I don't like I don't like being the product really but I like making product yeah yeah so very very very quickly I would do uh I kind of want to do it now turn a small amount of money into a big amount of money I would just make a little splash be like hey I'm a crypto tuber what's up we're gonna turn thousand dollars into as much money as we turn into in like wherever you know part of the run that we're at right and then I would just see if we can show that happening and people would follow me based on if that works or not then I would also do another thing which I like to do on sometimes um you know during the middle of the week when I have crypto Corner stuff like on Tuesday sometimes like on Thursday I play a game randomly like I'll play Pirate game or some ████ on our patreon so I would just do that

27:56 probably I would just take like I'm such a troll anyway I just play Pirate game or some ████ and just like post that because I ████ laugh my ass off so I can't breathe playing that anyway so like it's really fun might as well just ████ do that yeah good content you wouldn't do any of the comedy realm stuff I I think it's it's one of those things where right now comedy is just so um it's politicizing yes it's just completely like okay you watch SNL I was like man this is kind of like that I mean look at what happened to uh uh like like on YouTube dude it's wild and you just get punished and punished and punished if you do something like that so I think unless I was safe in some kind of place like if I have a wife like I do and I have to worry about like money coming in and stuff I don't want to put myself out there like that like because I know what my Edge is on Comedy

28:46 and I don't want to ████ get have YouTube come down on me again because they already come down to me like every day like they delete all my ████ constantly I find out another one of my videos just got deleted like my most famous video just got deleted wait no way yeah my sex and public prank on sexual it's been up for so many years they just they just found out it exists damn like 500 million views God and then yeah they deleted it but then I'm like I'm answering how do you do a business on YouTube when they're just changing the ground under you yeah they reward you for so long and then they just change the rules on you and I'm not b███████ I'm just saying like that it's just hard to make a business nature of the Beast yeah yeah it's just a whole different thing like this channel can disappear tomorrow yeah and then we just have to try and open up another Channel and then they'll try to shut that one down or like we don't know exactly we don't know who's gonna be in power of YouTube yeah which moral police of

29:37 YouTube now is in control we don't know that's the thing I'm like hey guys like you guys know that what satire is right this is completely satire you think I'm stuck in a cop's dick in this video like are you guys ████ bananas like this is like pornography you can like come to this you can jerk it to this and like you a bunch of ████ Christians thank I'm glad you I'm glad we got a bunch of Christians apparently who are in Silicon Valley who are like gauging all this to the rest of us thank you very much the funny thing is that one guy uh some dude I forgot his name he posted a Bible verse on Twitter after the Nashville shooting and it said something like do not have Vengeance I am the Lord your God and vengeance is mine very simple that got flagged and taken down and deleted for uh because it looked like it was encouraging Vengeance he was like it's a straight up Bible verse they're saying wait yeah right yeah they're saying it's God's exactly

30:28 not yours but it got taken down for like threats of violence yeah it's like we have to count on someone with blue hair to like have your back and like nobody blew her as your back you know the point where it's down to a person's opinion you still have to beat the algo which is crazy yeah that changes more than the person in charge yeah because Chad gbt is going to be our police now hey bring it the people haven't been helping me at all did you monetize me in 2016. bring it maybe they will be more reasonable yeah ████ it oh my God [Music]

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