0:00 but it was crazy cuz of the crowd like that's what made the show even crazier was that they're all singing it you feel it in the air you just like oh just they all just dropping end bombs cuz it's different over there yeah and it's okay it's totally okay did you guys hear that Nike very recently just let go or fired their CEO and stock prices they finally got rid of Phil Knight you went up no not Phil Knight Michael Jordan I think it is it was Kobe actually finally that's so mean he's been holding the company back all he cares about is just and the stock prices went up stock prices went up and they're they're seeking to go back to their previous CEO actually who is so they just fired uh John Dono are
0:50 you familiar with this you heard about this yeah I was reading of course you did do you do you know any of these guys John and then they're bringing back a longtime executive Elliot Hill out of retirement and a bid to return the struggling athletic brand to why did the stock jump struggling from firing them was he a controversial figure or did he keep making bad moves uh I guess it was just overall probably just a a continuation of moves that just didn't put Nike where it's meant to be so like from what I've heard and from what I've understood with the company as well for example Nike is has always been like the top running brand like that's like where it got its big start with you know Bill Bowerman and Phil Knight yeah back in the day uh it was it was all about all about running they literally had their like Winnebago van they would take out
1:40 to like run meets and stuff like that they would have shoes out the back of the van Blue Ribbon Sports story came from yeah Blue Ribbon Sports came from running so they let Hoka win yeah and since in the last few years people like on running Hoka and stuff like that on running has been crazy so many Brands now higher top tier running concept of a ran and Nike running has completely dropped and they're spreading themselves thin into so many other different places you know what I mean like like yoga or even like dancing or whatever you know so to not even be the number one of like kind of your bread and butter oh and to expand which also means a lot of R&D a lot of risks a lot of new markets and stuff like that like they just found that things weren't working as well so they were too focused on basketball well basketball was like a big move for him no was a great move for
2:31 them but Jordan brand does most of that stuff anyways cuz I know they had the LeBron's and then I don't know what if they're going to do anything I'm surprised they didn't do anything with the Kobes no are they going to bring them back they brought back their their contract with Kobe well actually Vanessa and the family his wife yeah so that's like the return of that franchise and stuff but I mean it's no LeBron or or Jordan even you know cuz I feel like my favorite shoes from Nike were always like the running shoes and then like the Kobes those are like my personal favorite no Jordans oh I like the Jordans too but like you know at the certain area of like when cob we had all those like new ones like all the guys in my age were like oh dude they got all these crazy colorways and it was like a big deal but then recently I feel like the Nike running shoes have been kind of like not as good I didn't know that I don't know ████ about all this stuff but I don't think Hoka takes market share
3:22 away from Nike though because I don't think Nike has ever been the true Runner shoe it's they've always been Runners lifestyle shoe but real Runners always went to like hardcore Runners yeah like Brooks if I think H not from uh not from a marketing level though because like for example Nike was able to secure many like longtime Olympic uh representation like um like Runners like all the runners at the Olympics would wear like Nikes and stuff and don't they have Nike has that like really special fancy shoe for marathons the The Vapor fly VAP and they're like 200 like 300 bucks and I would argue that Nike was for sure like a a Runner's shoe or at least branded wise whether they were better or not like I I don't know I don't know any real Runners that wore Nike but then it's like which era because we're you're
4:13 talking about the Inception of Nike I'm talking about the last two decades I don't think Nike has been no they fell off the last true cuz remember when I when I went to the marathon there was a Nike uh van that with just full of new Nikes if you didn't have Nikes on you could trade whatever you were wearing for Nikes they just give you Nikes hell people weren't doing it dude I'm telling you hok Hoka seems like the leading there was hell people just cool with whatever they had on they were just like yeah I mean that's why I don't think Hoka is a threat I think they did something wrong internally or with their branding or whatever but I don't think like you think it was a political thing the true Runners Market I don't know I think the true Hoka and an have taken massive market share from Nike or maybe just like regular Fitness people is that where you think they're taking it from I know those two Brands specifically have taken a lot of like Footwear market share but a big thing that that previous
5:04 CEO did was pull out of all wholesale so he wanted to stop selling wholesale um I don't know if it's a global thing or just in North America so and he wanted to focus everything through Nike stores and Nike director consumer you're talking about donaho yeah the guy who just got oh so that's why you don't see Nike shoes at like those running shoe story they kind of hit hard with the pandemic and body was purchasing online and it was doing well and now they're going back into wholesale and then on top of that what I read is they also have just gotten very stale with their Styles when an and hok have created totally new Styles new technology and a lot of Nike stuff you know if anybody kind of says a model you like it's probably been around for quite a while right still the the original one
5:55 classic looking what everybody likes for these guys have brought in something I mean H has probably all first saw you're like what the heck is that thing just looks like this massive shoe and then you know the the outso on is so interesting right whether you like him or not like so unique and you think about Nike and you're like it's kind of the same stuff you've seen forever right yeah but I think a combination of that wholesale piece and their lack of kind of new product in the market they took a massive like back seat whoa what do you have any thoughts on like why bringing back their older CEO Elliot whatever his name is like how that can is it just more going back to the old structure of business yeah and I think going back to what's always worked for them which has been a combination of wholesale plus
6:45 direct to Consumer not just specifically focusing on one thing and then also getting back to like being really good like that was always their thing they're always like they wanted to be the best in basketball the best in running like whatever they did all their athletes were the best in their that's also why they they stopped doing Nike golf because there was like no point in just doing another like offshoot extension and being in the market versus being the best of core markets and that's what they've always done good at that's true cuz every time I was looking at like Nike shoes the main selling point was always like the new tech yeah I remember the last one I saw was like they put these little beads in your shoe and you're like oh there's beads in my shoe now this is going to make me faster this will be better I'm going to buy these beads you know but now it's like there's there's nothing fancy just the same old ████ I mean they
7:36 they had such a crazy track record of innovation all the time right the beads what I'm look we were always seeing like he's really you really like they don't make them anymore the Nike Nike Shocks right or like the first time they made the Air Max with the bubble in the shoe and oh the bubble it helps you jump Vapor ma VOR Max are crazy I didn't even actually like them they're not that comfortable honestly or like the fly net material like there was there was a string of long time like constantly innovating and being with the culture like Nike SB yeah or like even like I like their uh was that their skate line mm I like the like ACG stuff I thought that was really really cool ACG is always dope Y and then Jordan Jordan went ████ crazy Jordan has a huge huge contracts with like almost every single major basketball league right the other thing though too I remember the Last Dance
8:26 came out kind of around pandemic right and I feel like that's when the Jordan everybody was back in like old school retro Jordans the Jordan and I wonder if that was like all right let's just go back to the old ████ let's just keep doing this until you see what happened one weird move Nike came out with I don't know if you guys saw but they came out with like that whole weight set and I thought it was so whack a weight set Nike weights yeah like squat rack bumper plates dumbbells but it looked like they just got generic white label sh threw Nike on no it didn't have the Nike flare that they have to all their other ████ like it wasn't Superior yeah it didn't feel like they're Nike to stuff you know it just looks Nik how much do you think they gave that guy to come out of retirement ████ s███████ cuz if he's retired he's he's probably did you hear that truck backing dump the three
9:17 more yeah what was it like you think it was like those action movies where this dude's in the cabin and he's like done and then a helicopter comes down and it's the Nike executive team and they're like we need you back and he goes I'm retired one more shoe for that guy one more shoe I mean the stock is tumbled 25% this year 25 is a lot that's a lot yeah especially for Nike man since the announcement Nike shares have jumped up more than 7% dang I didn't know people watch like that like oh he's coming back you know who else is powerful if they could sign uh Kanye something cuz I feel like Kanye can move M I just heard that he's with the Adas no not anymore got k no that was a huge oh that's right because it's crazy because um uh Kanye just did his
10:09 the same a similar type of concert that he did in South Korea he just did it in China apparently the cities in which he did his concert in China that really really unique rules for his tour oh yes taxi cabs had to play Kanye music Adidas stores had to be closed wowa had to be closed closed dude Kanye found his new market Chinese right there that's have you seen those posters it's so funny hey what did you think of that concert in in Korea though I thought it was sick that ████ was wild love to go to that concert he's not even singing they just threw dirt in the middle of a field and then he's just ████ do what we did in elementary school kicking ████ ████ but his set list was like 4050 songs deep all of his number ones but it was crazy cuz the crowd like that's what made the show even crazier was that
10:59 they're all you can feel it in the air you just like oh all just dropping end bombs cuz it's different over there and it's okay it's totally okay wow if you're at the concert it's okay I think it's okay I'm M CR use it anyway
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