0:00 So, one of my favorite shirts we ever made for JK, they made us take it down. 99 Ranch sent us a cease and desist, which is kind of messed up. I don't even want to say the f word cuz they're very nice, but it was right there. You know how like some shirts are like or some designs it's just made for you to just parody like just right there. So, 99 Ranch iconic Asian grocery store us comedy Asian YouTube channel. >> Iconic9 Ranch. Come on. Come on. We We took photos. >> Just come. >> We had photos of me and Joe literally 69ing. He's upside down. His head's over here. >> Did you guys really do that? >> Yeah. >> Yeah, they did. >> Yeah. Ryan took pictures. >> Honestly, I believed it. I was like, "Yo, this is kind of this is kind of a good arc for us." >> Joe was holding Bart, right? [laughter] >> Yeah.
0:50 >> That's the only way it works. >> And like we all know how it goes. >> Dude, come on. 69.99. >> Um, >> come on. people like >> 99 [laughter] >> cuz it would it would be one of those shirts you wear anywhere and if people saw it they would chuckle you know cuz it's 99 Ranch is so everywhere but we had to take it down. I don't know why they probably thought it was ruining their branding or whatever the ████ >> How did they explain that? How did they like put it into words? >> ████ legal mumbo jumbo type ████ Like they they insinuated that this is their so a standard cease and desist. >> Their nice this is their nice way of letting us know they don't appreciate it. we didn't have their >> uh their rights permission or whatever and then if we don't take it down then it they don't they're going to be forced to escalate like that kind of mumbo jumbo even though when you do parody >> yeah I thought parody is protected >> it is protected and you don't ████ need their ████ permission isn't only
1:42 protected to a certain percentage though like because that's like a thing that you're actually making money on could be and then like it's their actual design except for one number so if it's like less than like 30% then that's not >> oh it's not a big enough change. >> Yeah, could be. But we just I mean, we've been through a lawsuit before, so we just don't even want to >> or they might just bleed you. >> Yeah. >> And lose and then lose the case. Anyway, >> don't even want to go down that route. And we love 99 Ranch, too. So, we're just like, ah, why why be like, >> damn. Imagine being blacklisted from every 99 [clears throat] Ranch. That would be the worst as an Asian. And I'm going to ████ only promote HMart HMart family. >> They would never do that to us. I love Koreans. [laughter] They're not shady at all. Actually, >> is Na Ranch obviously Chinese then? Just like Is it like a mainland Chinese
2:32 company or is it like >> I don't know, but it smells Chinese. [laughter] >> That's the thing I don't understand. You know what's crazy? How come 99 Ranch and HMart got the same ████ but 99 Ranch smells like ████ the minute you go inside? >> It's cuz 99 Ranch they they Does HMart sell frogs? Live frogs? N Ranch got frogs. >> You never been to N Ranch. They got live frogs. >> Maybe some of them. Maybe not all of them. >> So, it's the frogs. That's >> like the San Gabriel ones. >> That's not N Ranch anymore, I don't think. >> Bro, you never Am I tripping? >> You're going to like Hawaii supermarket or whatever. >> I think you're just in Chinatown, >> brother. I've been to a 99 Ranch and they have live frogs there. Maybe not in the past like >> for pets or for food. >> For food. Maybe not in the past like five years. Maybe. Maybe they maybe they changed it up a little bit.
3:22 >> Okay, correct me if I'm wrong though. Like I don't actually recall ever really seeing frog on like a restaurant dish out here. >> You know what's trippy? They had frog legs and all. >> Well, that's a very traditional Chinese dish. That's not trippy to me. >> Frog legs. >> I love frog legs and spicy. Yeah. Yeah. Yeah. But >> they do them in the in the pot. I just rarely see them in America because I like I easily understand like a a regular customer that's not super super Chinese walking in and being like, "What the f███?" >> I feel like that's like a Monterey Park San Gabriel staple like, >> "Well, yeah, that's China." >> And I thought it was >> Oh, dude. Why' you say like that? >> And I thought it was it had to do with 99 Ranch being like more older and established, but you know how they just built that brand new 99 ranch in Summerland? >> Did they just move it? It's not like a new one, right? Did they move it? >> They moved it from somewhere else, but that building is new. The inside. >> Yeah. Yeah. Yeah. The Rampire area
4:12 >> smells like ████ already. Immediately smells like ████ >> Maybe it's the people. >> Maybe it's a stinky tofu. >> They smell like frogs. >> Maybe it's the people. >> Really? >> If everything's the same, what's the variable that changes between the two? >> But it smells like seafood. >> Seafood. What's What's the smell? What are the notes? >> It smells sea sea trash. >> I'm telling you, frogs, dude. >> Smells like sea dumpster. >> But HMart has the same ████ They got live fish. They don't smell like sea dumpster. >> What about stinky tofu? When do they sell stinky tofu? They don't have to tell there. >> Maybe they just have a better ventilation system. >> Maybe more of their stuff is in packages. Maybe it's a larger percentage of their stuff in packages where a large percentage of the stuff that comes out of like a 99 ranch. >> It you could tell somebody by hand put that ████ in packages. You know what I'm talking about? It's not all like machine processed company standards. >> One layer of plastic. >> It's like one Yeah. One person put this on, put actual tape around it, and was
5:03 like, "Have some tamarind sugar candy." >> Yeah. [laughter] >> You know what I'm talking about? >> That might stink, too. Is that the only time you got a cease and assist for merch? >> Yep. The very first time ever. >> So, you don't think it had anything to do with like cuz remember right after that they started doing collabs with other channels like other Asians like right after. Do you think that had to do with it where they were like we can't have this thing going on the same time these are? >> Could be. I never know. I mean, I I've been on the other side of the coin where like, you know, you run a business and then you have your whole campaign that you've been prepping for 6 months and then now you're like, "Oh ████ there's something in the middle of my runway. I need to clear it." I've been on that side, so I understand. So, I don't ever hold anything against them if they're like, >> but also regardless like >> the connotation of the parody is sexual. >> So, it's like I can also, >> hey, we're not sexual. I can also
5:54 understand being like imagine also being on that side where you're like guys you have to do the season desist. Imagine their fans like dude that's really funny and then their lawyers are like you guys you have to do the season desist and they're like all right I could also understand that because it's a sexual thing. Yeah. >> So they go 69. No no no no no. But then if we did 666 match like a [laughter] >> like that >> maybe >> if it was like JK News or something like that you know what I mean? I think that's like way harder than like 69 >> 96 match. I'm just curious about how it got to their radar so fast. >> Yeah, that's my question. >> You know what I mean? Like >> Yeah, cuz they're not following our ████ >> That's what I think cuz right after they did a collab with uh Little Saigon with the um the the creators. >> Yeah. Yeah. Also, >> and then they had a Wong Fu thing, too, didn't they? >> Also, you guys took photos in the grocery store. >> You guys did that promo in there. >> Like, >> what does that mean? That means arguably it looks like a like an actual official
6:45 campaign if they're already ramping up to do official campaigns. >> Yeah, that's true. So, they're doing a collab with like other people and and they were like, "Oh, would JK do 69?" [laughter] >> When you guys made the shirt, did you guys think like they would reach out at all? >> No. >> Really? >> I would think one, uh, it's a parody shirt. Two, we're so small Fry to the ginormous nationwide supermarket that they wouldn't even give a ████ >> That's what I thought, too. That's why my suspicion is that because they were about to roll out collabs with other channels and other creators, our thing would probably get more attention after the fact. >> And I think they didn't want that to happen. >> I think it's all the above, dude. >> Like, imagine we're a very small lesbian podcast and then we made and we made a shirt that said dyke. >> You think Nike would care?
7:35 >> Just do it, Dyke. Just do [laughter] it. They probably wouldn't give a ████ >> They still might though. Bro, they still might hit you with the egg. >> They didn't even care for years with all the bootlegs people were making. Straight up. It took forever for them to give a ████ That's why I'm like, really? The ████ month we were selling them, they cared? >> Yeah. Within the month. It wasn't a year later. >> They were so on it. >> Within the month. I see. >> That's why I think there really was someone who predicted like, "Oh, this is bad to have it at the same time that we're going to come out with merch cuz it's just going to be like >> They knew the design was sick, bro. They knew >> the timing. The timing was crazy." >> Yeah. for how fast for how fast they sniff it out. >> Impressively fast. Yeah. >> What if we What if we launch them now? >> Yeah. What if we launch now? We take off the whole ranch market and it's just 69 with the little leaf. >> 69 branch market. How would we say that? [laughter] >> 69 branch. 69 branch. That's it.
8:27 >> 69 match market. [laughter] >> Boom. 30% dude. He fixed it. There's when you're playing the game, there's only so many legal lines too cuz also if an internal like legal department is like technically has more than 30% we won't win at the end. We could like kill them out and we could like drag them out and do that but we won't win any like they might restrategize as well [cough] >> and there's no merch collabs that are taking sales from it. I think we re-release 69 Ranch market. >> So I wanted to get one of the shirts >> cuz we're desperate. We need sales. No, we'll make other we'll make other merch, but we just thought it would be cool cuz 99 Ranch, everyone [clears throat] knows everyone. >> How about this? Which which national chain grocery store do you think we could do one for? >> That we actually hold dear to our hearts as Asian-Americans. That's the thing. >> Vartas, >> I think it's HMart. You have to do H. >> Got to be HMart. But even then, they're
9:17 like new school. They just came on the scene, you know? >> Yeah. >> Calling grocery chain new school is crazy. >> HK Supermarket. H like what's like a a yakle seafood city we all grew up on yakle like a household thing you know >> picari sweat dude >> yeah [laughter] >> hot flakes bro if I got a hot flakes >> brother a hot flakes one >> if we can get a cease and desist from hot flakes >> brother I'll stab somebody in the neck for some hot flakes >> how much can you change hot flakes to make a thing >> hoof flakes do the same with smart too >> I can make that logo right [laughter] flakes >> cuz that's our brand right is hose that's what we say we talk about that all the time. >> Hoff. >> Yeah. Okay. >> Hug. >> Ho flex. Haw ████ All of it, dude. If it's got the same color, like when you like do your little paint drop like like color match and it's the same ████ X106794
10:07 or whatever. >> Yeah. >> Then you know >> that's when you're hyped. >> So that's when you're like this is the the same ████ pigment of Hoof Flakes is Hawlakes. >> That's good. >> White rabbit candies, dude. Come on. >> Call them black rabbit. >> Why? >> Blah >> blah. >> Okay. I [laughter] was like, explain it more. We got legs. We got to we got to run with it. [laughter] >> Brea rabbit. >> That's a new one. Said half of white. So, I said half black. >> Oh my god. >> It was really bad. >> That's really good, actually. No, that's I didn't understand it. I'm slow. >> No, it's okay. It's I I should shoot myself. Um I think we should bring back 69 Ranch. I think HMart is not young and killing it really hard. So, I think that they should be on the table. You know, they're new school. I think they just they just arrived on the scene. >> New school [clears throat] doesn't mean they're not kicking our ass. We should
10:57 do a ████ HMR parody shirt. >> They're kicking the ████ out of 99 ranch cuz they just smell better. >> They're winning on that front, huh? >> I still think I go for different things. I I go to each uh grocery store for different things. >> One supermarket does not satisfy all the needs of your home. >> That's true. >> Yeah. Like literally, Nina does a whole world tour. She got to hit like Trader Joe's and Whole Foods and Costco and ████ all at the same time. All one day. >> And HMart, too. You should go to HMart and Seafood. Seafood and Ranch are just closer.
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