0:00 [Music] what do you guys know about ████ cheese frogs cheese fried let's all say it good cheese what do you guys know so it's like saying oh this is parmigiano reggiano but in reality it's just parmesan that's exactly right you could ████ ████ anybody about cheese because it's like certain cheese is like more expensive than others parmigiano-reggiano is like the ████ one right there it's the smelly one that's the the most expensive one the wheel one the wheel one what's your favorite cheese oh havarti what is it called havarti i'm kind of bougie i'm kind of i'm kind of a princess it's a good cheese yeah i like a i like a feta i like a queso fresco and i like a parmesan i like a craft i like uh i like ricotta too ricotta is good i like uh i like american cheese and a
0:50 burger or cheese on a dip or a ████ beaker beaker's cheese beakers nacho cheese nacho cheese what about a brie you guys like a brie oh mozzarella is always good i like a brie cheese a brie cheese and nice yeah like cheddar you ever have those burgers where they inject the cheese into the patty no ████ yeah oh america had that pretty good i like the mexican cheese mix that you could get at ralph's oh cotija cheese on like hot cheese bro slept on them dude nacho cheese at any ████ sports game yeah go ████ yourself with really good jalapenos though they gotta have really sliced holes is pimento a cheese pimento cheese yeah i don't know yeah it's like it's like a little peppery um what was that dude's name and ████ the goofy moo the cheese whiz cheese whiz that's what it's called cheese paulie sure yeah probably sure where's the juice his name's cheese uh so yeah dude parmigiano reggiano's from italy
1:42 okay kraft parmesan cheese is not from italy yeah okay so a lot of casual new york city cheese fraud is a serious issue for producers because they actually have a code that they put into the rind of the parmigiano reggiano where they they they can tell which one's real with this little chip oh it's like a nft it's like another team where were these nfcs where were these people when everybody's selling fake kobe beef everywhere we could have used that certification yeah i agree but it's harder it's hard it's harder to um probably to put it into something to go with the beef maybe but i don't even know i'm really just making it up because i think from my understanding parmesan reggiano's like there's like a really distinct smell it smells like it smells like feet it like it actually stinks but then like regular parmesan you get from like craft it doesn't have
2:32 that smell at all and the taste is different too because i have two in my fridge i have two both kinds you have the good ████ huh but it's from trader joe's though oh so it's probably a fake ████ parmesan reggiano from chair joe's oh i see and then kraft parmesan just parmesan i like that one that one's good i'm trash that's probably what we're used to as americans because we put that on the pizza i put it on the skeddys oh the little foil like green pringles can think yeah yeah yeah that one's fire let's get down to the real meat of this would nfts solve being able to identify the legitimacy of cheating the cheese block chain yeah i'm sure so what v-chain i know did you hear they just announced this thing with the ████ ufc like anyone gives a ████ right what they do with the ufc the ufc is like the official blog um blockchain sponsor of vechain but it's like dude what the ████ you guys doing [Laughter] anyway so yeah you're with crypto.com
3:23 though two decades is true for two decades parmesan reggiano wheels they use this new unique alphanumeric tracking code but now they're using this p chip micro transponder into the label so that way they're able to tell which one is part of which one do you know how much like one of those wheels would cost they're expensive i don't know but the coolest part about this is the p-chip is a blockchain crypto anchor that creates a digital twin for physical items there you go so this scannable tag is smaller than a grain of salt and highly durable delivering next generation visibility and traceability but what if they lose it yeah yeah whatever they'll never find that means it's literally an nft it is oh ████ wow okay so if it's that small how are they going
4:13 to know where to scan they know where it is they know where it is arrow is pointing to it it's over here it's too small for the scanner and they're like oh ████ why did we why did we why'd we put this in every one what if you ate it yeah what if you ate it it's like smaller than a grain of salt you could if you could eat it and then you're going to be a part of the nft damn we're the empty yeah uh by integrating p-chip microtranspires into these tags they can they can have better control of their inventory product origin and they can differentiate their product against the look and sound like brands that are often faked do they successfully do they tell you how they fake it oh yeah they they make a similar cheese with a similar method but it's not the one from the region like fake nikes regular it's just a cheese factory but then they put like a fake label yeah yeah yeah yeah it's like counterfeit
5:04 wine this is the real ████ from italy that we're talking about like the one that so people are doing like busted up like white label cheese yeah and just calling it something that's not full also it's not from that place from that place so parmesan reggiano is like a brand it's not necessarily oh oh oh oh oh it's like calling something uh cognac which means uh it's almost like a another whiskey or whatever but because it's from cognac france it's allowed exactly exactly because it's from the this it's from this part of italy right um they say it's one of the world's oldest and famous cheeses it's a product that symbolizes italian produce um and this is the president of the parmigiano reggiano consortium that makes sense and they said since the establishment of their consortium in 1934 they've worked to convey the value of their product globally and distinguish it from similar sounding products on the market that do not meet are strict requirements for production an area of origin that
5:55 specifically is what's tied to this um are other italians behind the counterfeit stuff it must be the mafia or is it asians oh no it's for sure like a like a kendall jenner some influencers just making cheese on the side you know what i mean or is it kind of like what happened with olive oil remember that there's an olive oil fake dude they made they made counterfeit olive oil for so long that people's palettes adjusted more to that and now they prefer fake olive oil because if you look at certain olive oil like you look at the actual ingredients like a lot of the times it's a mixture of different oils like palm oil or they lie because it's supposed to be pure olive oil but then like they mix it cold pressed or some ████ the green glass bottle is olive oil is real olive oil supposed to be i just found out about this two seconds ago that's james no but some of them say only olive oil
6:45 but they ████ lie because they came from a fake place yeah and then they just mix that ████ but i get it but i mean the culture is so like every like well not everybody but cheese is so it's a thing popular you know what i mean that like i i can i get it um in terms of like regions having a specification in order to almost denote both quality and like the authenticity where it's from right it's like whiskey without an e it's like oh that's scotland or champagne from champaign uh whatever the ████ it is italy italy france can just certain only bourbon shut up only bourbon comes from ████ uh kentucky right although if it's not made in kentucky you don't get caught what is it called then whiskey it's just whiskey yeah what about captain morgan that's rum right that's wrong dude you can you can get some fire kenzie's jackets on teespring damn i can't wait for the ████ cargos to
7:35 come out dude redbubble the best kenji shirts designs you've never seen the ship is free teespring's cool did they ever did they ever handle that the counterfeit king just ████ by the way it's always it it's every year every every quarter you got to find another one and then yeah so what happens with things in demand right supply demand yes it's just like kendra's on teespring guys yes it's really hard to tell the quality for the two though you know what i mean on t-string i feel like the logo is like not centered what do they do just take your logo and then reprint it they just make a whole other random shirt do they actually design it can just they'll take like a hinges like changes tiger and word logo and then put on like a hoodie but then they'll like blow it up so that jpeg's not even like super crazy so it's like 8-bit jpeg ████
8:27 it's ████ it's kind of retro who's doing it if i knew joe who's doing i want to find them like charles or something if it was someone in kindergarten trying to make money on the side dude would you would you be pissed with someone from your own crew doing it it depends on who it is wait who designed it did john john she if it's uh yeah john what if it was lawrence what's cal yeah i'll crack up i'll ████ crack up i don't even know how to be mad at that guy what's lauren's doing that ████ oh ████ that will put on his his suit because he's going to work yeah and if he ████ has his suit on and then he's ████ selling kendra's merch on e-spring i would be i'd be so impressed damn dude i think you should look into it i think it is lawrence do that i just found i just found this i just found this on
9:17 alibaba oh my god no it's lined with like yo that's better than your ████ that feels like it'll keep me warm y'all police bro it's a quality garment i like their logo too on there you can dance in the wintertime summer's coming up dude just buy it do you guys even have that jacket ████ no you don't like it yo but that's just like snuggy material though that's good ████ man i'm getting one for me i'm getting one for my wife [Laughter] not ████ mr nikki limo green they she'll wear it i thought the poker tour to get some eyeballs on that ████ story yeah and it's just a tag it's like alibaba you're like either i feel like either way you would win if somebody wore a fake kindred thing because then they'll be like oh would you get that you know yeah but there's a better win where the money went into our account [Laughter]
10:08 significantly better win guys you know what's really crazy is uh we were in belgium for lmfo concert and then outside they were selling all this fake merch and then uh foo was like uh they tried to get the guys to leave like but then um the police said no it's better that we don't like ████ with them because the people that usually sell counterfeit merch outside of uh concerts in countries like that are usually the local mob and the cops are scared yeah they were they were like it's better you don't well they said because if you do that then they'll try to they'll try to ruin the concert somehow oh ████ yeah they could like start a fire or they could do like something to just cause a bigger problem so food bought all the merch he just bought him out he said all right i'll just buy everything that's any big move he bought all the fake merch so that the the uh the
10:59 concert goers wouldn't have fake merch that's good oh dude why didn't he buy it all and then sell it for a little bit more this is in the kitchen store this is not that good that's a kindest jacket from the kids it's just hey for cow it's lawrence i know they go to the to the alibaba for sure yeah there's no lining there it doesn't look like it's warm the cold is going to penetrate right through it that sucks from the there that's not a good quality [Music]
11:49 you
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